【耕香园是哪个国家的品牌?】
黄山耕香园茶业有限公司,是一家集茶叶生产、加工、包装、销售、科研为一体的现代农业产业化企业。公司自成立以来,严格按照现代企业管理制度,进行规范化运作,采取“公司+基地+合作社+农户”的产业化经营模式,走订单农业之路,保障产品市场供应。从源头严抓产品质量,建设标准化生产厂房,清洁化包装车间及公司综合办公楼,依托“大美黄山,神奇北纬30°”核心产区资源优势,通过继承传统工艺、应用现代科技、狠抓质量管理、实施品牌战略。
公司十分重视科技创新,并建有一支高素质管理的科研队伍, 目前公司现有员工78人,其中专业茶叶技工46人,高、中级评茶师8人。拥有2800余亩原产地茶园基地,一处标准化生产厂房,清洁化包装车间,两座茶叶保鲜库。公司注册资金800万元,固定资产近千万元,总部位于黄山区。
“贵喜猴”牌太平猴魁、“喜凤凰”牌黄山毛峰、“俏天红”牌祁门红茶是黄山耕香园茶业有限公司旗下的三大系列主打品牌,800余亩精品猴魁茶园基地零星分布在猴魁核心产区新明(猴坑、猴岗、颜家)、龙门交界一带,2000亩毛峰生态茶园基地均分布在毛峰核心产区(富溪、新田、汤口)一带,公司出品的太平猴魁和黄山毛峰颇受欢迎。
目前公司管理已步入了规范化可持续发展的良性循环的轨道,即管理科学化、基地生态化、加工清洁化、工艺规范化、包装系列化、产品有机化、商品标准化、销售品牌化、市场网络化。坚持大力建设完善集特约经销、特许加盟、现代通路、旅游营销、VIP客户开发、网络营销等多渠道齐头并进的复合式营销模式。
英文翻译:Huangshan gengxiangyuan Tea Industry Co., Ltd. is a modern agricultural industrialization enterprise integrating tea production, processing, packaging, sales and scientific research. Since its establishment, the company has carried out standardized operation in strict accordance with the modern enterprise management system, adopted the industrialized operation mode of "company + base + cooperative + farmer", followed the road of order agriculture, and guaranteed the market supply of products. From the source, we should pay close attention to product quality, build standardized production plant, clean packaging workshop and comprehensive office building of the company, rely on the resource advantages of core production areas of "beautiful Huangshan, magic 30 ° north latitude", and implement brand strategy by inheriting traditional technology, applying modern science and technology, paying close attention to quality management. The company attaches great importance to scientific and technological innovation, and has built a scientific research team with high-quality management. At present, the company has 78 Employees, including 46 professional tea technicians, 8 senior and intermediate tea assessors. It has more than 2800 mu tea garden base of origin, a standardized production workshop, a clean packaging workshop, and two tea preservation warehouses. The company has a registered capital of 8 million yuan, fixed assets of nearly 10 million yuan, and its headquarter is located in Huangshan District. "Guixihou" brand Taiping Houkui, "xifenghuang" brand Huangshan Maofeng and "Qimen black tea" brand are the three major brands of Huangshan gengxiangyuan Tea Industry Co., Ltd. more than 800 mu of high-quality Houkui tea base are scattered in the core production areas of Houkui Xinming (Houkeng, Hougang, Yanjia) and Longmen, and 2000 mu of Maofeng ecological tea base are all distributed in the core of Maofeng The Taiping Houkui and Huangshan Maofeng produced by the company are popular in the production areas (Fuxi, Xintian and Tangkou). At present, the company's management has stepped into a virtuous circle of standardized and sustainable development, namely, scientific management, ecological base, clean processing, standardized process, packaging series, organic products, commodity standardization, sales branding and market networking. Adhere to the construction and improvement of a comprehensive marketing model integrating special distribution, franchise, modern channels, tourism marketing, VIP customer development, network marketing and other channels.
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