【唱片服装是哪个国家的品牌？】

品牌介绍：

唱片源于西安，唱片服饰吸收了国内服饰时尚理念之精华，敏感的捕捉了国际流行元素，融合国内审美，注重款式、色彩的搭配，对细节的精妙把握及对结构的深刻感悟，使得唱片的每一件作品均处时尚的前列，引领时尚潮流。 唱片服饰将目标消费者锁定在年轻少女，高频买衣服的女生，全方面满足女生不同场合的穿着需要。

唱片服饰于2018年春季诞生，本质是经典音乐的代表，融合了国内特有的传统文化、流行时尚音乐风格，结合了城市中潮流街头元素，以及年轻群体热爱的潮流生活方式，形成以传播中国传统文化为主的本土潮流服饰品牌，打开服装行业的新零售模式。

在国内服装领域和服装市场的积淀是唱片做产品的基础，在此之上对产品进行精加工，除了布料、绘画颜料等用料的品质提升，唱片更多要做的是对服装这类产品其内涵的深入挖掘。

唱片所理解的内涵，不是简单在衣服上印制流行的口号标语或者现有的潮流图案，也不是用舶来品去做中国文化的传播。面对街头巷尾形形色色的文化衫上错误的外文用词和对传统文化观念的误解、曲解，准确且深入地传播文化是唱片想要去做的事情。

关于文化寻根，唱片找寻的是中国最传统文化，将国内快速崛起的现代时尚元素融入其中，让潮流之物不仅不断被发现、被产出，还将与文化互相渗透、互相影响，最自然地呈现出它该有的状态。

由此，唱片服饰落地，开始它的“病毒传播”。唱片将把传统带给世界。

品牌态度：

唱片大约是能够承载、传播音乐的介质，好似这种胶片质地是有质感也能承载旋律背后故事的载体。传播介质在不断改进，音乐风格也在不停转变，这其中，有文化血液的流淌，有生活态度的更迭，但不变的，一定是对于生活的真实感受，和想要释放真我的欲望。

如今的黑胶唱片已经成为很多音乐爱好者的家中收藏了，所以没有了唱机的黑胶，本身并未失去它作为传承音乐的这一作用。一张唱片能否被人记住、被人收藏，封套起着至关重要的作用。封套是唱片的外衣，最直接讲述唱片的故事，就像是不同人的穿不同的衣服，才能讲述自己不同的故事。

封套是一种结合了美术创作与音乐灵魂的设计，传达给人的视觉冲击可以在一瞬间直达心底，另人与之产生共鸣，从而生出要了解唱片中内容的欲望。而衣服上往往带有不同花色、不同图案、不同语言，这些看似为衣服增色的元素只是披上“好看”的外衣，这种“好看”，体现的都是别人的思想、别人的文化、别人的灵魂。除了好看、实用，这些增色的元素一定是需要让服装附有灵魂的，唱片所做的就是让中国文化真正深入地进行传播，结合年轻人喜爱的潮流元素及风格，迅速在青年群体中广泛传播开，让中国的年轻人更爱我们自己的文化，更以我们的文化为骄傲。

品牌态度：

唱片永远是文化+潮流的结合体。

潮流是多变的、个性独立的，是当代风尚。

唱片希望，每一个穿唱片的潮人都是有自己的风格。

英文翻译：Brand introduction: the record is from Xi'an, and the record dress has absorbed the essence of the fashion concept of the domestic dress, and has captured the international fashion elements with sensitivity, integrated the domestic aesthetics, emphasized the collocation of styles and colors, and grasped the details and the profound perception of the structure, making every piece of the record the forefront of fashion and leading the fashion trend. Record clothing will target young girls, girls who buy clothes frequently, to meet the needs of girls in different occasions. Record clothing was born in the spring of 2018. It is the representative of classic music in essence. It integrates the unique traditional culture and pop music style in China, combines the street elements of the trend in the city and the fashion lifestyle loved by young groups, forms a local fashion clothing brand focusing on the dissemination of Chinese traditional culture, and opens a new retail mode of the clothing industry. The accumulation in the domestic clothing field and clothing market is the basis of making records. On this basis, the fine processing of products, in addition to the improvement of the quality of materials such as cloth, painting pigment and so on, is more important for records to do is to deeply explore the connotation of such products. What the records understand is not simply to print popular slogans or current patterns on clothes, nor to spread Chinese culture with foreign products. In the face of the wrong words used in foreign languages and the misunderstanding and misinterpretation of traditional cultural concepts on the various cultural shirts on the streets, it is what the records want to do to accurately and deeply spread culture. In terms of cultural roots, records are looking for the most traditional culture in China. They integrate the rapidly rising modern fashion elements in it, so that the trend things will not only be found and produced, but also penetrate and influence each other with culture, and most naturally present their own state. Thus, the record clothing landed and began its "virus transmission". Records will bring tradition to the world. Brand attitude: the record is about the medium that can carry and spread music, as if the film texture is the carrier that has texture and can also carry the story behind the melody. The media is constantly improving, and the music style is constantly changing. Among them, there is the flow of cultural blood and the change of life attitude. But what remains unchanged is the real feeling of life and the desire to release the real self. Nowadays, the vinyl record has become a collection of many music lovers' home, so without the vinyl of the record player, it has not lost its role as a heritage music. Whether a record can be remembered and collected, the envelope plays a crucial role. Envelopes are the outerwear of records. They tell the story of records directly, just like different people wear different clothes to tell their own different stories. Envelope is a kind of design that combines art creation and music soul. The visual impact that is conveyed to people can reach the bottom of their hearts in a moment and resonate with them, so as to give birth to the desire to understand the contents of records. But the clothes often have different colors, patterns and languages. These elements that seem to add color to the clothes just put on the "good-looking" coat. This "good-looking" reflects other people's thoughts, other people's culture and other people's soul. In addition to being good-looking and practical, these elements of color enhancement must have soul attached to clothing. What the records do is to make Chinese culture truly spread in-depth. Combined with the fashionable elements and styles loved by young people, they can quickly spread among young people, so that Chinese young people love our own culture more and take pride in our culture. Brand attitude: records are always a combination of culture and trend. The trend is changeable, independent and contemporary. Records hope that every trendy person wearing records has his own style.

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