【紫林是哪个国家的品牌？】

山西紫林醋业股份有限公司位于中国醋都—清徐，以继承传统工艺、自主品牌、自主创新、自谋出口的发展战略；坚持名牌兴企、质量兴企、科技兴企、文化兴企的经营思路；国内食醋行业率先对品牌进行精准定位，以“醋都尚品紫林厚道”为品牌传播语言，携手影视巨星徐帆女士为紫林品牌形象代言，在激烈的市场环境中，实现了超常规、跨越式的发展。紫林公司在全国调味品领域确立了全面领先地位，成功地跻身于国内食品生产厂商的前列，被农业部认定为农业产业化经营国家级重点农业龙头企业，全国乡镇企业创名牌重点企业，山西省农业产业化龙头企业。

紫林定位“弘扬晋商文化，发展传统产业为己任；以为消费者提供安全、营养、健康的食品”为企业的使命，厚道做人、厚道做产品、厚道经营奠定了企业持续、和谐发展的基础。

厚道做人、文化兴企、凝心聚力铸就企业发展动力。公司坚持经济与文化共进，积极回报社会，积极支持社会事业发展，实践了“诚信为本、商德为魂、质量为上、服务为优”的营销理念，塑造了企业良好的外部形象，丰富了企业文化内涵。增加投资，新增项目，科学安排劳动力，扩大就业，金融危机期间创造了不减员而增效的业绩，树立了良好的企业形象，从而实现企业持续发展的经营目标，更好的履行社会责任。

厚道做产品、质量兴企、以食品安全为核心的企业竞争力是发展基础。在紫林的发展历程中，以质量求生存、以质量求发展。正本清源，抓好源头，用高技术、高要求、高标准的原则发展企业，每一道生产程序都制定出相关检验手续，利用内部的严格管理来保证产品的质量安全。紫林全项通过了国际质量体系认证、国际环境管理体系认证、国际职业健康安全管理体系认证、HACCP食品安全管理体系认证、有机食品认证等国际管理体系认证，以质量塑造诚信，带来了紫林健康快速发展之路。

厚道做事、科技兴企、继承传统工艺科学优化创新为紫林发展双翼。公司采用现代化的微生物发酵技术和计算机自动化控制技术，积极开展引进消化吸收再创新，从德国福林斯生化研究所引进目前国际最先进的食醋发酵设备，率先实现了山西食醋向现代工业化生产的变革，企业随着生产规模的不断扩大，走出了一条现代化生产与传统工艺完美结合的新路子。同山西省中医学院合作成立紫林醋与健康研究中心、同山西省食品研究所、天津科技大学、山西大学、山西农大等科研院校成立技术联盟，完成生产技术科技水平的提升，更新观念，借鉴国内外同行业先进经验阶梯式发展，不断加大食醋新功能及新产品的研发力度，成为公司在市场中遥遥领先的制胜法宝。

厚道经营、名牌兴企、做强做大山西食醋产业。公司利用各种媒体宣传，全面打响了“紫林”食醋品牌，紫林与国内知名影星徐帆联姻，启用名人带动品牌提升，带动紫林品牌的强化和延伸，为重塑山西老陈醋新形象，迈出了非常的一步。这一举动在许多行业以不为先例，但在国内食醋行业启用著名影星为品牌形象代言，掀开了食醋行业名牌时代的到来，奠定了紫林做强做大山西醋业的崇高使命和历史责任。
公司以企业为龙头，一头担着基地，一头担着市场，走出了一条县域经济发展的新模式，循着可持续发展的道路，实现了创一个名牌，带一片产业，兴一地经济，富一方百姓的战略构想。

随着食醋市场竟争的日益加剧，快速发展、全面发展、科学发展成为紫林和谐发展的首要任务和现实需要，更是全体紫林人的共同意志。公司在宏观把握中国食品发展大势的基础上，加大结构调整优化、全面提升工艺装备水平，科学制定“十二五”发展战略规划，推进老陈醋产业规模化、机械化和信息化发展，实现传统优势产业的技术改造和科技进步，实现企业实力和竞争力的显著增强，努力为构建山西老陈醋产业成为太原特色产业体系贡献力量。公司投资建设年产30万吨食醋工业园和醋文化旅游园项目，将形成以现代食醋生产工业园为核心，集醋文化旅游园、醋立方理疗保健养生中心、企业技术中心、食醋生产技术培训中心、食醋工程技术中心、醋与健康研究中心为发展格局的现代规模化食醋生产示范园区，促进我省由产醋大省向醋业强省转变。醋文化旅游项目将为全省食醋产业的发展打造一个文化旅游基地，为山西醋产业创建一个历史文化展示的平台，为省城建造一处新的文化景观，为我省文化旅游发展贡献力量。

紫林将一直坚持“尊重、理解、交流、回报”的企业精神，关注关心社会公益事业，充分发挥企业优势，支持社会事业，履行社会责任。紫林品牌的创立，为中国调味品市场展示了一个传统食品企业的成长经历，继承晋商文化精髓，并在继承中不断创新，凭着紫林人努力与执着，不断发展壮大，肩负使命趋向未来图景，推进晋醋快速和谐发展，为社会创造更多的财富。

英文翻译：Shanxi Zilin vinegar industry Co., Ltd. is located in Qingxu, the capital of vinegar in China. It inherits the development strategy of traditional technology, independent brand, independent innovation, and self export. It adheres to the management idea of developing enterprises by famous brand, quality, science and technology, and culture. The domestic vinegar industry takes the lead in accurately positioning the brand, taking "the capital of vinegar upholds the principle of purple forest", and hand in hand Ms. Xu Fan, a film and television superstar, speaks for the brand image of Zilin. In the fierce market environment, she has achieved extraordinary and leaping development. Zilin company has established a comprehensive leading position in the field of seasoning in China, and successfully ranked in the forefront of domestic food manufacturers. It is recognized by the Ministry of agriculture as a national key agricultural leading enterprise for agricultural industrialization, a national key brand enterprise for township enterprises, and a leading agricultural industrialization enterprise in Shanxi Province. Zilin's positioning of "carrying forward the culture of Shanxi merchants, developing traditional industries as its own responsibility; providing safe, nutritious and healthy food for consumers" is the mission of the enterprise, which lays the foundation for the sustainable and harmonious development of the enterprise. We should be kind, develop the enterprise through culture, and concentrate our efforts to build up the development momentum of the enterprise. The company adheres to economic and cultural progress, actively returns to the society, actively supports the development of social undertakings, practices the marketing concept of "integrity-based, business ethics as the soul, quality as the top, and service as the best", shapes a good external image of the enterprise, and enriches the cultural connotation of the enterprise. Increase investment, add new projects, arrange labor force scientifically, expand employment. During the financial crisis, it has created the performance of increasing efficiency without reducing the number of employees, and established a good corporate image, so as to achieve the business goal of sustainable development of the enterprise and better fulfill the social responsibility. The basis of development is to be kind to products, to develop enterprises with high quality and to take food safety as the core competitiveness of enterprises. In the development process of purple forest, quality is the key to survival and development. Clean up the source, pay attention to the source, develop the enterprise with the principles of high technology, high requirements and high standards, formulate relevant inspection procedures for each production procedure, and use internal strict management to ensure the quality and safety of products. Zilin has passed the international quality system certification, international environmental management system certification, international occupational health and safety management system certification, HACCP food safety management system certification, organic food certification and other international management system certification, building integrity with quality, bringing the rapid development of Zilin Jiankang. To do things with kindness, to develop enterprises with science and technology, to inherit the traditional technology, to optimize and innovate scientifically are the two wings of Zilin's development. The company adopts modern microbial fermentation technology and computer automation control technology, actively carries out the introduction, digestion, absorption and re innovation, introduces the most advanced international vinegar fermentation equipment from the German Forrest Biochemical Research Institute, and takes the lead in realizing the transformation from Shanxi vinegar to modern industrial production. With the continuous expansion of production scale, the company has stepped out a modern production and transmission A new way of perfect combination of unified technology. Cooperate with Shanxi College of traditional Chinese medicine to establish Zilin vinegar and health research center, establish technical alliance with Shanxi food research institute, Tianjin University of science and technology, Shanxi University, Shanxi Agricultural University and other scientific research institutions, complete the upgrading of production technology and technology level, update concepts, learn from the advanced experience of the same industry at home and abroad, and constantly increase the research and development of new functions and new products of vinegar And become the magic weapon for the company to take the lead in the market. We should be kind-hearted in business, famous brands in enterprises, and strengthen the vinegar industry in Shanxi Province. The company has made full use of various media publicity to launch the "Zilin" vinegar brand. Zilin and Xu Fan, a well-known movie star in China, have been married to enable celebrities to drive the brand promotion, drive the strengthening and extension of Zilin brand, and take a very step to reshape the new image of Shanxi old Chen vinegar. This move has no precedent in many industries, but in domestic vinegar industry, famous movie stars are used as brand image spokesmen, opening up the era of famous brands in vinegar industry, and laying the lofty mission and historical responsibility of Zilin to become stronger and bigger Shanxi vinegar industry. Taking the enterprise as the leader, the base and the market as the head, the company has come out with a new mode of county economic development. Following the road of sustainable development, it has realized the strategic idea of creating a famous brand, bringing an industry, developing the local economy and enriching the people. With the increasingly fierce competition in vinegar market, rapid development, all-round development and scientific development have become the primary task and practical need for the harmonious development of purple forest, which is the common will of all purple forest people. On the basis of grasping the general trend of China's food development, the company increased structural adjustment and optimization, comprehensively improved the level of technological equipment, scientifically formulated the "12th Five Year Plan" development strategic plan, promoted the large-scale, mechanized and information-based development of the old vinegar industry, realized the technological transformation and technological progress of the traditional advantageous industries, and realized the significant enhancement of the enterprise's strength and competitiveness Building Shanxi old vinegar industry has become a contribution to Taiyuan's characteristic industry system. The company invests in the construction of 300000 ton / a vinegar Industrial Park and vinegar culture tourism park project, which will form a modern scale vinegar production demonstration park with modern vinegar production Industrial Park as the core and the development pattern of vinegar culture tourism park, vinegar cube physical therapy health care center, enterprise technology center, vinegar production technology training center, vinegar Engineering Technology Center, vinegar and health research center District, to promote the transformation of our province from a big vinegar producing province to a strong vinegar industry province. Vinegar cultural tourism project will build a cultural tourism base for the development of vinegar industry in the province, a platform for historical and cultural display for Shanxi vinegar industry, a new cultural landscape for the provincial city, and a contribution to the development of cultural tourism in our province. Zilin will always adhere to the enterprise spirit of "respect, understanding, exchange and return", pay attention to social public welfare undertakings, give full play to the advantages of enterprises, support social undertakings and fulfill social responsibilities. The establishment of Zilin brand shows the growth experience of a traditional food enterprise for the Chinese condiment market, inherits the essence of Shanxi Merchants' culture, and constantly innovates in the process of inheritance. With the efforts and persistence of Zilin people, Zilin keeps developing and growing, shoulders the mission and tends to the future prospect, promotes the rapid and harmonious development of Shanxi vinegar, and creates more wealth for the society.

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