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翔业集团是一家跨地域、多元化的大型国有企业集团。
翔业集团立足于发展以客货流服务为主导的关联产业，深度开发并合理配置资源，形成元翔、佰翔、万翔和兆翔四个品牌，着力打造机场(码头)、酒店、供应链与物流、置业、食品、快线、建筑智能以及传媒等八个产业；创新体制，稳健经营，各项业务正逐步在相应行业及区域形成主导地位。
翔业集团为社会提供优质的产品和不断增值的财富，塑造一个健康、具有社会责任感的企业，专注于成为持续推动以客货流为主导的现代服务业进步的企业集团。
翔业集团实施复合品牌战略，倾力打造旗下元翔、佰翔、万翔、兆翔四个品牌，并根据业务需要发展公司或产品品牌。
“元翔”意为“业务始源之地”，寓意集团基础产业，并以此延伸开发关联产业。元翔品牌涵盖机场(码头)、快线产业，坚持创造欣喜体验，彰显人文价值。
“佰翔”意为“百鸟聚翔之地”，寓意高朋云集，为客户提供高品质、多样化的产品和服务。佰翔品牌涵盖酒店、食品、传媒等产业，依托差异化的优势资源，打造特色客户体验。
“万翔”意为“万商汇集之地”，寓意物流业务连接万千商家，线上线下服务万众客户。万翔品牌涵盖供应链与物流产业，以创造力追求合作价值的较佳实现。
“兆翔”意为“兆瑞欣荣之地”，寓意相关产业欣欣向荣、前程似锦。兆翔品牌涵盖置业、建筑智能等产业，专注核心领域，打造行业精品。
英文翻译：Xiangye group is a large-scale state-owned enterprise group, which is cross regional and diversified. Based on the development of related industries dominated by passenger and cargo flow services, Xiangye group has developed in-depth and rationally allocated resources, formed four brands of Yuanxiang, Baixiang, Wanxiang and Zhaoxiang, and strived to build eight industries including Airport (wharf), hotel, supply chain and logistics, real estate, food, express line, construction intelligence and media. With innovative system and stable operation, all businesses are gradually in phase To form a leading position in the industry and region. Xiangye group provides high-quality products and increasing wealth for the society, shapes a healthy and socially responsible enterprise, and focuses on becoming an enterprise group that continuously promotes the progress of modern service industry dominated by passenger and freight flow. Xiangye group implements the composite brand strategy, strives to build four brands of Yuanxiang, Baixiang, Wanxiang and Zhaoxiang, and develops the company or product brands according to the business needs. "Yuanxiang" means "the source of business", which means the basic industry of the group and extends the development of related industries. Yuanxiang brand covers Airport (wharf) and express industry, insisting on creating happy experience and highlighting humanistic value. "Baixiang" means "the place where birds gather to fly", which means the gathering of friends, providing customers with high-quality and diversified products and services. Baixiang brand covers hotel, food, media and other industries, relying on differentiated resources to create a unique customer experience. "Wanxiang" means "the place where thousands of merchants gather", which means that logistics business connects thousands of merchants and serves thousands of customers online and offline. Wanxiang brand covers supply chain and logistics industry, and pursues better realization of cooperation value with creativity. "Zhaoxiang" means "the land of zhaoruixinrong", which means that relevant industries are flourishing and have bright future. Zhaoxiang brand covers real estate, building intelligence and other industries, focuses on core areas, and creates industry boutiques.
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