【朝阳轮胎是哪个国家的品牌？】

中策橡胶集团有限公司是目前中国最大的轮胎生产企业，在中国企业500强名单中，公司荣列第320位，中国制造业名列第163位。在世界轮胎企业排名中位列第10名。

公司拥有25000余名员工和上千名工程技术人员。公司采用国际先进的生产技术及国际顶尖轮胎制造、检测设备。目前已形成年产4600万套一千多个品种规格汽车轮胎的生产能力，其中包括年产1300万套全钢子午线轮胎，2800万套轿车子午线轮胎，500万套斜交轮胎。此外还可生产8500万套自行车胎和电动车胎，1500万套摩托车胎，20万条橡胶履带。轮胎技术和生产能力在中国处于领先地位。

公司通过了ISO9001：2000质量管理体系认证、ISO14001：2004环境体系管理认证；中国轮胎行业第一家通过了ISO/TS16949汽车工业质量管理体系认证的企业；第一批获得“中国轮胎产业强制性认证（CCC）”；获得轮胎出口欧共体ECE认证；获得轮胎出口美国的DOT确认；生产的绿色环保轮胎通过了美国环保署Smartway认证，达到了国际先进水平。是中国为数不多的同时获得“驰名保护”和“中国名牌产品”的企业。

随着改革开放以来，人民生活水平的提高，对家用轿车的需求量日益增大，据统计，在一辆轿车的生命周期里，平均要换5-7次轮胎，所以家庭轿车普及后，已经成为一块很大的消费市场。在中国，加入WTO以后十多年是轿车进入家庭的爆炸式增长的黄金十年，中策也在这十几年的岁月里取得了突飞猛进的发展，成为可与世界轮胎巨头相比肩的特大型轮胎生产企业，这正是中策人盼望多年的时刻。

其实，中策橡胶很早就着手研发生产特别针对中国市场需求的轮胎，这部分的产品已经有9大类，涉及国内所有车型，大到SUV，小到“面的”，都可以在中策系列轮胎中找到适用的产品。目前，中策橡胶旗下共有“朝阳”、“好运”、“威狮”、“全诺”等四个轮胎系列品牌，可以满足不同用户的多种需求。

由于继续看好国内市场，中策的科研力量也一直关注于国内用户的需求，每年4亿-5亿元的科研费用，会有70%用在国内轮胎的研发上。继续主推中国市场，这是中策长远规划的一部分。

作为一个对社会高度负责的企业，绿色、环保、安全、和谐是中策的责任。企业的污染排放要下降20%；万元产值综合能耗今后几年间要下降20%以上；加大新产品的开发力度，生产出更多的低污染、低滚动阻力、高节油绿色轮胎；公司也要努力提高职工收入7-8%；同时还要保证经销商合理的盈利水平。

回顾历史，中策走的每一步，都是在不断的变化中决策未来，这种决策的正确性使中策人深感骄傲。公司将和全国的经销商紧密团结、友好合作，继续秉承“创新、求精、互动、共赢”的经营理念，树立起市场观念、服务观念、荣誉观念、价值观念，全身心地为客户服务。

中策的成长也与党的和政府的支持分不开的，在新的一年里，中策将以党的十八大提出的理论作为指导，洞察国际、国内市场的变化和发展趋势，对公司的发展战略做出调整，即从以产量扩充型为主向质量效益型转变。这是杭州中策公司在新的时期一个重大转变。在此转变中，公司将适当放缓扩张速度，重点在质量提升、品牌提升上下功夫。

在未来，中策橡胶将不断开发新技术含量高，市场需求量大、绿色环保的新产品，努力使公司成为中国轮胎生产技术最先进、产品最适应市场需要的轮胎制造基地，让全世界消费者用上我们中国轮胎企业生产的世界名牌产品。

英文翻译：Zhongce Rubber Group Co., Ltd. is the largest tire manufacturer in China. In the list of China's top 500 enterprises, the company ranks 320th and China's manufacturing industry ranks 163rd. Ranked 10th in the world tire enterprises. The company has more than 25000 employees and thousands of engineering and technical personnel. The company adopts international advanced production technology and international top tire manufacturing and testing equipment. At present, it has formed an annual production capacity of more than 46 million sets of 1000 varieties and specifications of automobile tires, including 13 million sets of all steel radial tires, 28 million sets of passenger car radial tires and 5 million sets of bias tires. In addition, it can produce 85 million sets of bicycle tires and electric tires, 15 million sets of motorcycle tires and 200000 rubber tracks. Tire technology and production capacity are in the leading position in China. The company has passed the ISO9001:2000 quality management system certification and ISO14001:2004 environmental system management certification; the first enterprise in China's tire industry that has passed the ISO / TS16949 quality management system certification for the automobile industry; the first batch has obtained the "China tire industry compulsory certification (CCC)"; obtained the ECE certification for tire export to the European Community; obtained the dot confirmation for tire export to the United States; and obtained the green production The green tire has passed the Smartway certification of the U.S. Environmental Protection Agency and reached the international advanced level. It is one of the few enterprises in China that obtain "well-known protection" and "Chinese famous brand products". Since the reform and opening up, with the improvement of people's living standards, the demand for household cars is increasing day by day. According to statistics, in the life cycle of a car, it needs to change tires 5-7 times on average, so after the popularity of household cars, it has become a large consumer market. In China, more than ten years after China's accession to the WTO is the golden decade for the explosive growth of cars into the family. In these ten years, China strategic has made rapid development and become a giant tire manufacturer that can be compared with the world's tire giants. This is exactly the moment that China Strategic people look forward to for many years. In fact, Zhongce Rubber has long been engaged in the R & D and production of tyres specially for the needs of the Chinese market. There are nine categories of such products, involving all models in China, ranging from SUVs to "surface", and applicable products can be found in Zhongce series of tyres. At present, China strategic rubber has four tire series brands, including "Chaoyang", "good luck", "Weishi" and "quannuo", which can meet various needs of different users. As we continue to be optimistic about the domestic market, the scientific research force of China strategic has also been focusing on the needs of domestic users. With an annual scientific research cost of 400-500 million yuan, 70% will be used in the research and development of domestic tires. Continue to focus on the Chinese market, which is part of the long-term plan of China strategic. As an enterprise highly responsible for the society, green, environmental protection, safety and harmony are the responsibilities of the medium policy. The pollution emission of enterprises should be reduced by 20%; the comprehensive energy consumption of 10000 yuan output value should be reduced by more than 20% in the next few years; the development of new products should be strengthened to produce more green tires with low pollution, low rolling resistance and high fuel saving; the company should also strive to improve the income of employees by 7-8%; at the same time, it should ensure the reasonable profit level of dealers. Looking back on history, every step of China strategic is to make decisions about the future in constant change. The correctness of such decisions makes China strategic people proud. The company will closely unite and cooperate with dealers all over the country, continue to uphold the business philosophy of "innovation, refinement, interaction and win-win", establish the market concept, service concept, honor concept and value concept, and serve customers wholeheartedly. The growth of China strategic is also inseparable from the support of the party and the government. In the new year, China strategic will take the theory put forward by the 18th National Congress of the Communist Party of China as the guidance, insight into the changes and development trends of the international and domestic markets, and make adjustments to the company's development strategy, namely, from the production expansion oriented to the quality and efficiency oriented transformation. This is a major change of Hangzhou Zhongce company in the new era. In this transformation, the company will appropriately slow down the expansion speed, focusing on quality improvement and brand promotion. In the future, Zhongce Rubber will continue to develop new products with high content of new technology, large market demand and environmental protection, strive to make the company become the tire manufacturing base with the most advanced tire production technology in China and the products most suitable for the market demand, so that consumers all over the world can use the world famous brand products produced by our Chinese tire enterprises.

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