我要投票 Macy's在商场超市行业中的票数:219
· 外 推 电 报 ·
2025-04-04 11:12:14 星期五

【Macy's是哪个国家的品牌?】

Macy's是什么牌子?「Macy's」是美国梅西百货公司旗下著名品牌。该品牌发源于美国,在1958期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

外推网助力Macy's品牌出海!通过在本页面挂载Macy's品牌的产品链接和联系邮箱,可以提高Macy's产品曝光!跨境电商爆单神器,目前只要100元/年哦~

1858年,罗兰·哈斯·梅西(RowlandHusseyMacy)先生在纽约曼哈顿第14街和第6大道的交叉口上,以自己的名字命名开设了一家商店——R.H.Macy&Co.。从楠塔基特岛的一个捕鲸人到世界著名的百货大王,罗兰·哈斯·梅西一直是美国人最津津乐道的成功范例。罗兰·哈斯·梅西1877年去世。1893年,R.H.Macy&Co.公司由IsidorStraus和NathanStraus兄弟收购。1902年,梅西百货公司(Macy's)旗舰店迁移到纽约曼哈顿中城第三十四街与百老汇街、第七大道的交接处并保持至今,梅西百货公司(Macy's)已成为纽约人与观光客的汇集之地。

梅西百货公司(Macy's)是美国的高档百货商店,主要经营服装、鞋帽和家庭装饰品,以优质的服务赢得美誉。其公司规模虽然不是很大,但在美国和世界有很高的知名度。截至2006年9月,梅西百货公司(Macy's)在全美共计有850间店面,成为真正的全国品牌。梅西百货公司(Macy's)的理念是:顾客是企业的利润源泉,员工是打开这一源泉的钥匙。
公司特色

为了使梅西百货公司大展鸿图,内森·施特劳斯(NathanStraus)研订出一系列的销售术,梅西百货公司(Macy's)的推销员要站在顾客的立场,为顾客的利益着想,介绍购买某一种商品所带来的利益,引起顾客的购买兴趣。因此,他要求梅西百货公司(Macy's)的推销员对商品应有10项认识(商品的背景资料、商品的外观、商品的成分、制造的过程、商品的使用、服务性及耐久性、商品的保护和使用、价格及类型公司的历史及政策、竞争的商品);推销员要善于对不同的顾客采用不同的策略;要有借机建议推销的本领(建议购买相关连商品、建议大量购买所需商品可省时省钱、建议购买高级商品推荐本公司正宣传开发的商品、推荐代替商品等,要见机行事);推销要善发掘未来顾客(利用各种现有表册资料、跟踪向公司询问的客人、同类产品的市场调研、与其他行业推销员合作、团体和朋友的介绍、利用展示会、观察推测法等)。

梅西百货公司(Macy's)相继推出了“给消费者赠品法”、“消费者竞赛有奖法”、“赠品积分法”、“新产品实地表演法”、“产品陈列室”、“时装表演”等等推销办法,都有力地促进了各种商品的销售。

施特劳斯在经营中特别注重梅西百货公司(Macy's)的形象,为了在顾客树立梅西公司的商品质量是一流的形象,其经营的各种产品都打上梅西(Macy's)的商标。如顾客买后不满意,可以退款或改换。

英文翻译:In 1858, Mr. Rowland Hussey Macy opened a shop named r.h.macy & Co. at the intersection of 14th and 6th streets in Manhattan, New York. From a whaler on Nantucket Island to the world famous department store king, Roland Haas Messi has always been the most popular successful example in the United States. Roland Haas Messi died in 1877. In 1893, r.h.macy & Co. was acquired by Isidor Straus and nathanstraus brothers. In 1902, Macy's flagship store moved to the junction of 34th Street, Broadway and 7th Avenue in midtown Manhattan, and it has remained so far. Macy's has become a gathering place for New Yorkers and tourists. Macy's is a high-end department store in the United States. It mainly deals in clothing, shoes, hats and home decorations, and wins a good reputation for its excellent service. Although the company is not very large, it has a high reputation in the United States and the world. By September 2006, Macy's had 850 stores in the United States, becoming a real national brand. Macy's philosophy is that customers are the source of profit, and employees are the key to open this source. In order to make Macy's department store a great success, Nathan Straus developed a series of sales techniques. Macy's salesmen should stand in the position of customers, think about the interests of customers, introduce the interests brought by purchasing a certain product, and arouse customers' interest in buying. Therefore, he asked Macy's salesmen to have 10 understandings about the commodities (background information, appearance, composition, manufacturing process, use, service and durability, protection and use of commodities, history and policies of price and type companies, competitive commodities); salesmen should be good at adopting different strategies for different customers It is necessary to have the ability to take advantage of the opportunity to recommend and sell (it is recommended to buy related commodities, to buy a large number of commodities needed to save time and money, to buy advanced commodities, to recommend the commodities that the company is promoting and developing, to recommend substitute commodities, etc., and to act according to the opportunity); to promote, it is necessary to be good at exploring future customers (using various existing list materials, tracking the customers inquired from the company, and Market Research of similar products) , cooperation with salesmen in other industries, introduction of groups and friends, use of exhibitions, observation and speculation, etc.). Macy's department store (Macy's) has successively launched the promotion methods such as "giving consumers gifts", "consumer competition with prizes", "gift points", "new product field performance", "product showroom", "fashion show", etc., which have greatly promoted the sales of various commodities. Strauss pays special attention to the image of Macy's department store in its operation. In order to establish the first-class image of Macy's product quality for customers, its products are branded with Macy's trademark. If the customer is not satisfied with the purchase, they can refund or change it.

本文链接: https://www.waitui.com/brand/aab42e7e3.html

千城特选小程序码

7×24h 快讯

去年4家国有大行个人住房贷款余额下降 7家股份制银行余额增长

2024年“提前还房贷”现象犹在。根据已披露的15家大中型银行2024年年报发现,作为按揭贷款发放主力军,国有六大行中的4家(工农中建)个人住房贷款余额减少,且降幅高于2023年;9家全国性股份制银行(招行、兴业、中信、民生、浦发、光大、平安、浙商、渤海)中,2家减少,7家增长。资产质量上,在披露相关数据的13家大中型银行中,2024年,12家银行个人住房贷款不良率上升,仅1家下降。(财联社)

2小时前

马斯克称今年将首次在人体植入“盲视”设备,让失明者重见光明

本周在美国威斯康星州举行的一次活动上,马斯克宣布,他的脑机接口初创公司Neuralink将在2025年底前进行第一次人体“盲视”植入,旨在恢复盲人的视力。一名观众问马斯克,他对“解决失明问题并将其带给大众”的设想是什么。马斯克说:“Neuralink在猴子身上安装了一个工作装置,我们称之为盲视。它一直很有效,猴子们这几年来一直很健康。”“我们希望在今年晚些时候为人类植入第一个设备,让完全失明的人重见光明。”他说,植入者的视觉最初将是低分辨率的,“就像雅达利(早期街机)的图像。但随着时间的推移,我认为最终植入物会使视力变得像超人一样。所以,这将非常酷。”(新浪财经)

2小时前

郭明

知名苹果分析师郭明

2小时前

英特尔和台积电达成初步协议 将成立芯片制造合资企业

两名参与谈判的人士3日表示,英特尔和台积电已达成初步协议,将成立一家合资企业来运营这家美国芯片制造商的工厂。报道称,全球最大芯片代工商台积电将持有新公司20%的股份。据悉,美国白宫和商务部官员一直在敦促台积电和英特尔达成协议,以解决英特尔的长期危机。(财联社)

2小时前

日本央行副行长内田真一:若经济改善、物价上涨,将加息

日本央行副行长内田真一表示,美国关税措施对价格影响好坏参半。在经济持续改善的背景下,如果潜在通胀加剧,将会加息。预计关税对价格既有上行影响,也有下行影响。我们将在每次会议上仔细审查经济、价格动态和风险,包括美国关税的影响,特朗普关税可能给日本和全球经济带来下行压力。(新浪财经)

2小时前

本页详细列出关于Seven&I的品牌信息,含品牌所属公司介绍,Seven&I所处行业的品牌地位及优势。
咨询