【PHILOSOFIE菲洛索菲是哪个国家的品牌?】
源于德国,集羊绒及其制品、毛纺织品、棉纺织品等的开发、设计、生产、销售的综合性企业
PHILOSOFIE品牌源于德国,品牌集原绒、面料、成衣生产为一体。每一位顾客的故事构成了品牌的故事,因此店面形象设计主题为“story house”。不仅代表品牌的历史,更注重于顾客的沟通,分享顾客的故事。店面形象中以“抽屉”的形式,代表每个抽屉里面都有一个故事。
20世纪初,PHILOSOFIE在德国北威州位于托伊托堡森林边缘的bielefed(比勒费尔德市)诞生,这座城市包括了综合类大学以及纺织、制衣、机械制造和出版等主要工业。是一座拥有艺术气息与现代工业的综合城市,PHILOSOFIE设计作品便产生于这座城市。PHILOSOFIE 源自德国,80%原材料在中国身产与采购(中国与蒙古的世界原材料供应),其余20%主要是主题性较强的设计,选择在德国本土生产及采购,并及时输送于世界各营销区域,推广产品主题概念。
品牌起源
20世纪初,PHILOSOFIE在德国北威州位于托伊托堡森林边缘的bielefed(比勒费尔德市)诞生。PHILOSOFIE源自德国,80%在中国身产与采购原材料供应,其余20%主要是主题性较强的设计,选择在德国本土生产及采购。二战结束,德国经济重新崛起,时尚业开始恢复,PHILOSOFIE在此时的德国比勒费尔市诞生,受到经济的制约,当时PHILOSOFIE设计以保暖性为主,还没有形成突出时尚个性。
20世纪70年代,PHILOSOFIE开始走向成熟,不断研发出新的科技羊绒面料,扩充了消费群,其在保持羊绒本身的功能性外,可是注重羊绒的高价值设计投入。
20世纪80年代,德国对全球深层的社会矛盾和严重的生态危机产生回应,PHILOSOFIE注重科技与环保,并延续至今,成为品牌永恒不变的研发宗旨,并深受业内好评。
20世纪90年代,市场经济划入新时代,新的商业模型,新的售卖形式不断产生,PHILOSOFIE 将生产基地转移至中国,原料供应商来自中国及蒙古。同时,开展全球经营计划 。
20世纪末,PHILOSOFIE 进入中国,开辟中国市场的战略年,在中国市场提出“真实感受”。
进入21世纪,PHILOSOFIE 注重产品系列研发及现代生态环保,培育环保种羊。并提出了“体验经济”的终端售卖模型。实现PHILOSOFIE历程发展新纪元。
英文翻译:Originated in Germany, philosofie is a comprehensive enterprise integrating the development, design, production and sales of cashmere and its products, wool textiles and cotton textiles. The brand integrates the production of raw cashmere, fabrics and ready-made clothes. The story of each customer constitutes the story of the brand, so the design theme of the storefront image is "storehouse". It not only represents the history of the brand, but also focuses on customer communication and sharing customer stories. The store image is in the form of "drawer", which represents that there is a story in each drawer. At the beginning of the 20th century, philosofie was born in Bielefeld (Bielefeld city), which is located at the edge of toytoburg forest in the north of Germany. This city includes comprehensive universities and major industries such as textile, clothing, machinery manufacturing and publishing. It is a comprehensive city with artistic atmosphere and modern industry. The design works of philosofie were born in this city. Philosofie comes from Germany, 80% of raw materials are produced and purchased in China (world raw materials supply in China and Mongolia), and the remaining 20% are mainly themed designs. They are produced and purchased in Germany, and delivered to all marketing regions of the world in time to promote the product theme concept. At the beginning of the 20th century, the origin of the brand, philosofie was born in Bielefeld (Bielefeld city), which is located at the edge of the forest in toytoburg. Philosofie comes from Germany, 80% of which produce and purchase raw materials in China, and the rest 20% are mainly themed designs, which are produced and purchased in Germany. At the end of World War II, the German economy rose again, and the fashion industry began to recover. At that time, philosofie was born in bielefel, Germany, which was restricted by the economy. At that time, the design of philosofie was mainly warm, but it had not formed a prominent fashion personality. In the 1970s, philosofie began to mature, continuously developed new technological cashmere fabrics, expanded the consumer group, and paid attention to cashmere's high-value design investment in addition to maintaining cashmere's own functionality. In the 1980s, Germany responded to the deep social contradictions and serious ecological crisis in the world. Philosofie paid attention to science and technology and environmental protection, and has continued to this day. It has become the eternal R & D purpose of the brand, and has been highly praised by the industry. In the 1990s, the market economy entered a new era, with new business models and new forms of sales constantly emerging. Philosofie transferred its production base to China, and raw material suppliers came from China and Mongolia. At the same time, carry out the global business plan. At the end of the 20th century, philosofie entered into China and opened up the strategic year of the Chinese market, putting forward "real feelings" in the Chinese market. In the 21st century, philosofie pays attention to the research and development of product series and modern ecological environment protection, and cultivates environmental protection sheep. And put forward the terminal sale model of "experience economy". Realize a new era in the development of philosofie.
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