我要投票 ketchum凯旋先驱在公关服务行业中的票数:206
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2025-04-27 00:35:41 星期日

【ketchum凯旋先驱是哪个国家的品牌?】

美国凯旋公关公司由GeorgeKetchum创立于1923年,全球第七大公关公司,是传播领域的创新者,通过遍布在北美、欧洲、亚太区和拉丁美洲等全球各地的21个办事处和33个分支机构,为客户提供无缝服务

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美国凯旋公关公司由GeorgeKetchum创立于1923年,全球第七大公关公司,是传播领域的创新者,通过遍布在北美、欧洲、亚太区和拉丁美洲等全球各地的21个办事处和33个分支机构,为客户提供无缝服务。

凯旋全球业务涉及六大领域:品牌推广、企业传播、保健品、食品与营养、高科技和员工关系管理与沟通,以其极具深度和广度的市场营销和专业传播知识向客户提供一流服务。

凯旋公关公司在国际公关界备受推崇,被业内权威刊物《公关周刊》评为“2002年度最佳公关公司”。凯旋隶属于奥姆尼康(Omnicom)集团。被《公关内情》评为1992、1996及1999年度的“年度最佳公关公司”。《公关周刊》亦授予凯旋“2002年度最佳公关公司”。美国公关协会的银砧奖(被誉为公关界的“奥斯卡”)自1946年开始评选以来,凯旋共夺得84项银砧奖和38项优秀奖,获奖数目位居所有公关公司之首。

凯旋先驱在中国

凯旋先驱在中国大陆、香港和台湾有5个办事处,雇员共120多名,公司聘用深谙当地商贸发展、政府策略和市场环境的专业顾问人员。开展公关业务已经有20多年的历史。

凯旋先驱致力于为中国大陆及香港、台湾地区的跨国或当地和区域性客户提供多元化的专业公关咨询服务,尤其侧重于企业传讯、财经(如首次公开发行及投资者关系)、公共事务、高科技、食品与营养、品牌推广(如时尚生活,美容美发,高档消费品等)等服务领域。凯旋先驱还为客户提供政府关系咨询、议题及危机管理、媒体策略及演讲技能的培训。

凯旋先驱的主要客户

凯旋先驱服务的客户包括宝洁、波音、麦当劳、古驰等全球知名企业。柯达、亨氏、联邦快递、IBM、奇胜、仁科、美国加州杏仁商会、CK等公司与凯旋先驱的合作期限达20年以上。在财经公关/投资者关系领域,该公司的客户包括中海油、中航兴业、中国五矿进出口总公司以及美国摩根大通、美林证券和纽约证券交易所等。

凯旋先驱的奖项与荣誉

凯旋先驱先后获得由中国国际公关协会、公关周刊和亚洲公关新闻(AsianPRNews)等专业机构颁发的超过18项大奖。2000年及2002年凯旋先驱荣获中国国际公关协会颁发的多项金奖及银奖,为该年度荣获最多奖项的专业公关公司之一;2001年凯旋先驱更是荣膺权威专业杂志《AsiaPRWeek》授予的两项大奖和一项荣誉提名,2003年8月,该公司又被上海公关协会授予“金奖”和“最佳创意”奖项。尽管凯旋先驱与同属奥姆尼康的福莱灵克存在一定的市场竞争,但在服务于大客户时,两家公关公司也会合作,各展所长。


英文翻译:Founded in 1923 by George Ketchum, triumph PR is the seventh largest PR company in the world. It is an innovator in the field of communication. Through 21 offices and 33 branches in North America, Europe, Asia Pacific and Latin America, it provides customers with seamless services. Triumph's global business covers six areas: brand promotion, corporate communication, health products, food and nutrition, high technology and employee relationship management and communication, providing first-class services to customers with its profound and broad marketing and professional communication knowledge. Triumph PR company is highly praised in the international public relations field, and is rated as "the best public relations company of 2002" by the authoritative publication "public relations weekly". Triumph is part of the Omnicom group. It was rated as the "best PR company of the year" in 1992, 1996 and 1999 by PR insider. PR weekly also awarded triumph "PR company of the year 2002". Since 1946, the silver anvil award of the American Public Relations Association (known as the "Oscar" in the field of public relations) has won 84 silver anvil awards and 38 outstanding awards, ranking first among all public relations companies. Triumph Pioneer has five offices in mainland China, Hong Kong and Taiwan, employing more than 120 employees. The company employs professional consultants who are familiar with local business development, government strategy and market environment. Public relations business has a history of more than 20 years. Triumph pioneer is committed to providing diversified professional public relations consulting services for multinational or local and regional customers in mainland China, Hong Kong and Taiwan, especially focusing on corporate communications, finance and Economics (such as IPO and Investor Relations), public affairs, high technology, food and nutrition, brand promotion (such as fashion life, beauty and hairdressing, high-end consumer goods, etc.) Field. Triumph pioneer also provides training in government relationship consulting, topic and crisis management, media strategy and speech skills. The main customers of triumph pioneer include P & G, Boeing, McDonald's, Gucci and other world-famous enterprises. Kodak, Heinz, FedEx, IBM, Qisheng, Renke, California almond chamber of Commerce, CK and other companies have cooperated with triumph pioneer for more than 20 years. In financial PR / investor relations, the company's customers include CNOOC, AVIC Xingye, China Minmetals Import and Export Corporation, JPMorgan Chase, Merrill Lynch and New York Stock Exchange. Triumphal pioneer awards and honors triumphal Pioneer has won more than 18 awards from professional organizations such as China International PR Association, PR weekly and Asian PR News. In 2000 and 2002, triumphal pioneer won many gold and silver awards from China International PR Association, and was one of the professional PR companies that won the most awards in the year. In 2001, triumphal pioneer won two awards and one honorary nomination from the authoritative professional magazine asiaprweek. In August 2003, the company was awarded "Gold Award" and "best creativity" by Shanghai PR Association Awards. Although triumph Pioneer has certain market competition with florelink, which belongs to omnikon, the two PR companies will also cooperate with each other and show their own advantages when serving major customers.

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