【华录百纳HIBN是哪个国家的品牌?】
成立于2002年,大型综合性文化传媒集团,专业从事影视制作/内容营销/媒介代理以及体育娱乐等业务的企业
北京华录百纳影视股份有限公司(简称:华录百纳)成立于2002年,始终以“时代影像,影响时代”为企业使命,以弘扬主流价值观为精品内容创作理念。2012年以央企背景的影视传媒集团身份成功登陆A股市场,2018年积极响应央企混改并入盈峰投资控股集团旗下。华录百纳将继续坚守企业使命与创作理念,以精品内容为载体,以版权营销、文化出海、权益营销、体育营销、户外营销为运营路径,形成“3+5”协同发展的业务布局。
创意为骨,品质铸魂。华录百纳坚持“描绘历史,讴歌时代”的精品内容路线,相继推出多部收视与口碑双丰收的代表作品:《汉武大帝》、《王贵与安娜》、《媳妇的美好时代》、《永不磨灭的番号》、《最美和声》、《女神的新衣》、《跨界歌王》、《旋风孝子》等。并先后获得包括五个一工程奖、飞天奖、金鹰奖、白玉兰奖等各类奖项,连续四届荣获中国广播电视协会“全国十佳电视制片”大奖、“全国文化企业30强”等称号。
文化传播,无远弗界。伴随中国国家综合实力的增强,华录百纳主动推动“文化出海战略”,用影视作品讲好中国故事、传播好中国声音,在海外同业中享有较高的知名度和影响力。目前,已有超过1000集影视作品发行至海外市场,覆盖亚洲、北美、欧洲、澳洲、非洲等各大洲的170多个国家和地区。通过与DramaFever、VIKI、YouTube等优质国际平台的合作与运营,已实现影视剧新媒体渠道上全球范围的点击覆盖。
同频时代,拥抱未来。文化必须因时而兴,乘势而变,随时代而行,与时代同频共振。互联网深刻的改变了世界和时代,移动互联更为我们创造了无限可能。如何创意精品内容的灵魂、如何搭乘移动互联的快车、如何把握时代主流的趋势,是未来发展的核心。华录百纳将以更加开放的心态拥抱未来,坚持以“人才领先、机制领先、内容领先”为核心经营理念,专注于打造以资源聚合为驱动力、以精品内容为竞争力、以商业运营和产业延伸为扩展力的新文创运营链平台,深耕新文创运营链,打造多起点、多层次的创意生态体系,助力中国文化事业繁荣兴盛。
英文翻译:Founded in 2002, Beijing Hualu banner film and Television Co., Ltd. (hereinafter referred to as Hualu banner), a large-scale comprehensive cultural media group specializing in film and television production / content marketing / media agency and sports entertainment, was founded in 2002. It always takes "image of the times, influence the times" as its corporate mission, and the promotion of mainstream values as its fine content creation concept. In 2012, it successfully landed in the A-share market as a film and television media group with the background of central enterprises, and actively responded to the mixed reform of central enterprises and merged into Yingfeng investment holding group in 2018. Hualu banner will continue to adhere to the corporate mission and creative concept, take the high-quality content as the carrier, take the copyright marketing, cultural sea going, rights and interests marketing, sports marketing and outdoor marketing as the operation path, and form the business layout of "3 + 5" coordinated development. Creativity is bone, quality is soul. Hualu banner adheres to the high-quality content line of "depicting history and eulogizing the era", and has successively launched many representative works of double harvest of audience and public praise: Emperor Hanwu, Wang GUI and Anna, the beautiful era of daughter-in-law, the immortal title, the most beautiful harmony, the new clothes of the goddess, the cross-border king of songs, whirlwind filial son, etc. It has won five First Engineering Awards, flying sky award, Golden Eagle Award, Magnolia Award and other awards. It has won the "national top ten TV production" award of China Radio and Television Association and the "top 30 national cultural enterprises" award for four consecutive years. There is no far boundary for cultural communication. With the enhancement of China's national comprehensive strength, Hualu banner actively promotes the "cultural sea strategy", tells Chinese stories and spreads Chinese voice with film and television works, and enjoys high popularity and influence among overseas peers. At present, more than 1000 sets of film and television works have been released to overseas markets, covering more than 170 countries and regions in Asia, North America, Europe, Australia, Africa and other continents. Through cooperation and operation with high-quality international platforms such as dramafever, VIKI, youtube, etc., it has achieved global click coverage on new media channels of film and TV series. In the same frequency era, embrace the future. Culture must rise with the times, change with the times and resonate with the times. The Internet has profoundly changed the world and the times, and mobile Internet has created infinite possibilities for us. How to create the soul of high-quality content, how to ride the mobile Internet Express, and how to grasp the trend of the mainstream of the times are the core of future development. Hualu banner will embrace the future with a more open mind, adhere to the core business philosophy of "talent leading, mechanism leading, content leading", focus on building a new cultural and creative operation chain platform with resource aggregation as the driving force, quality content as the competitiveness, business operation and industrial extension as the expansion force, deeply cultivate the new cultural and creative operation chain, and create multi-level creative students State system, to help China's cultural prosperity.
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