【盘锦是哪个国家的品牌？】

盘锦市盘山酒业有限责任公司，坐落于双台子区繁荣路41号，是由“永顺泉”私人烧锅发展而来的。始建于1681年（清康熙廿年），酿酒历史已有330多年。1998年9月份，改造成股份制企业，现拥有占地面积10000平方米，注册资金349万元，固定资产2000万元，职工80人。

公司拥有四个香型，三十多个品种，其中尤以盘锦佳酿系列产品响誉消费市场。在不断发展的过程中，公司以创意研发新产品、重市场需求作为企业理念，在推行质量管理的基础上，坚持“质量第一”的方针，以传统工艺与新技术相结合，根据消费市场的高要求进行产品的研发改造。2002年，公司推出50度盘锦佳酿，此酒一经上市，即受到消费者的一致好评。公司秉承“苛守百年品质才是企业的灵魂”的理念，深知改变创新才是发展的方向，于2003年，经由与国家高校联合，研制出蜂蜜营养酒---麦斯格林，该酒以蜂蜜为主要原料，激发了消费者热饮营养酒、长寿酒的热潮。传统白酒是中华民族文化中一个深具历史代表性的符号，企业若要发展，就要在传承中创新。历经一年的研发，佳酿300年33°问世了，此酒窖香浓郁，余味悠长，口感绵软，堪称传统工艺与现代科技结合的上乘精品，更加巩固了盘锦白酒的品牌地位。之后两年又相继推出了佳酿300年34°精品和52°陈酿。此酒品质纯正，格调极致，外观精美，受到社会各界名流及高端消费群体的钟情，成为盘锦白高端酒的奠基之作。2006年上半年，公司又上市了盘锦佳酿35°瓷坛，包装精美，品质优良，市场前景极其广阔。同年，为了迎合消费者的消费趋势，满足更大范围的消费群体的需求，公司对原300年盘锦佳酿进行技术改造，一款新包装、品质精良的精品300年酒推向市场，即受到广大消费者的赞誉。

多年来，公司为了加强自身品牌建设，一直不断开发和完善销售体系。如今，已在全国建立了200多个批发及直销网点，5000多个经销户。与此同时，公司也积极调整了销售组织机构，采取多种形式渠道的销售方式，并建立了自己的独立网站，为开拓更广阔的外埠市场，推广盘锦白酒传承经典的文化产生了积极影响。

盘锦佳酿通过了IS9001质量体系认证，又获得了国家安全饮品认证。这种具有鲜明中华民族文化传统背景和深厚的文化底蕴在取得社会广泛认同的同时，对于维护和建设形成良好信誉的品牌，对企业今后取得长足和进步的发展，有更积极而深远的影响。

英文翻译：Panjin Panshan Liquor Co., Ltd. is located at No. 41, prosperous road, Shuangtaizi District. It is developed from "yongshunquan" private cooking pot. Founded in 1681 (the 20th year of Kangxi in the Qing Dynasty), it has a history of more than 330 years. In September 1998, it was transformed into a joint-stock enterprise. Now it has an area of 10000 square meters, a registered capital of 3.49 million yuan, fixed assets of 20 million yuan and 80 employees. The company has four flavor types and more than 30 varieties, among which Panjin fine wine series products are well known in the consumer market. In the process of continuous development, the company takes creative R & D of new products and market demand as the enterprise concept, adheres to the policy of "quality first" on the basis of implementing quality management, combines traditional technology with new technology, and conducts product R & D and transformation according to the high requirements of the consumer market. In 2002, the company launched a 50 degree Panjin wine, which has been widely praised by consumers as soon as it goes on the market. The company adheres to the concept of "strict adherence to the quality of a hundred years is the soul of the enterprise", and deeply understands that change and innovation are the direction of development. In 2003, through cooperation with national universities, the company developed the honey nutritious wine - maesgreen, which uses honey as the main raw material to stimulate the upsurge of consumers' hot drinking of nutritious wine and longevity wine. Traditional liquor is a historical symbol in Chinese culture. If enterprises want to develop, they must innovate in inheritance. After one year's research and development, the fine wine has been produced in the past 300 years at 33 °. This wine cellar has strong fragrance, long aftertaste and soft taste. It can be regarded as the top quality product combining traditional technology and modern technology, which further strengthens the brand position of Panjin liquor. In the next two years, we have successively launched 34 ° fine wines and 52 ° aged wines for 300 years. This wine is pure in quality, perfect in style and exquisite in appearance. It is loved by celebrities from all walks of life and high-end consumers, and becomes the foundation work of Panjin white high-end wine. In the first half of 2006, the company listed Panjin fine wine 35 ° porcelain altar, with exquisite packaging, excellent quality and extremely broad market prospects. In the same year, in order to cater to the consumer's consumption trend and meet the needs of a wider range of consumer groups, the company carried out technical transformation on the original 300 year Panjin fine wine, and a new high-quality 300 year wine with good packaging was launched to the market, which was praised by the majority of consumers. Over the years, the company has been developing and improving its sales system in order to strengthen its brand building. Now, it has established more than 200 wholesale and direct sales outlets and more than 5000 distributors in China. At the same time, the company has also actively adjusted its sales organization, adopted various forms of sales channels, and established its own independent website, which has a positive impact on the development of a broader foreign market and the promotion of Panjin liquor heritage classic culture. Panjin fine wine has passed IS9001 quality system certification and obtained national safety drink certification. This kind of culture with distinct traditional Chinese culture background and profound cultural heritage, while widely recognized by the society, has a more positive and far-reaching impact on the maintenance and construction of a good reputation brand and the future development of the enterprise.

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