【得利斯是哪个国家的品牌？】

山东得利斯食品股份有限公司是以生猪屠宰、冷却肉、低温肉制品、调理食品加工为主的大型食品专营企业。公司被确定为首批农业产业化国家重点龙头企业、中国肉类优秀企业、中国食品行业百强企业，获得中国驰名商标、中国最具市场竞争力品牌、山东省政府质量管理奖等荣誉称号。党和国家领导人温家宝、曾庆红、吴官正、吴仪、回良玉、乔石、田纪云、姜春云、何鲁丽、宋平、陈慕华等先后视察公司并给予高度评价。

公司创立以来，始终以企业文化为先导，坚持树人、创新、诚信、自律，谨守“制欲感恩”生存理念，奉行“增强国人体魄、提高民族素质”企业宗旨，遵循“贸工农一体化”、“农业产业化”发展方向，引领冷却肉、低温肉制品消费潮流，不断完善全程控制的肉食品产业链条。

1989年，公司在国内率先研制成功低温肉制品并进行工业化生产，十几年来致力于中西合璧的低温肉制品开发，攀登肉食科学高峰。该产品采用低温蒸煮工艺，不破坏肉类纤维组织和自然营养成份，其蛋白质、氨基酸、维生素和多种矿物质等含量是普通肉制品的2-8倍！

2000年，公司投资2亿元全套引进欧盟先进设备建成百万头生猪屠宰项目，采用国际上目前最先进的低压脉冲三点击晕、卧式真空采血、立式蒸汽烫毛、纵向横向桑拿按摩、气体火焰瞬间二次灭菌、快速冷却降温、脱酸排毒24小时等工艺技术，进行“绿色”屠宰加工，其产品冷却肉达到纯生可食的无菌程度，通过了HACCP认证、欧盟SGS认证及香港、新加坡、俄罗斯的出口认证。

得利斯获得了广泛的市场认同，商标价值高达12.57亿元，产品进入人民大会堂、钓鱼台国宾馆，出口港澳、俄罗斯、新加坡等国家地区。

2010年1月6日，公司成功登陆深交所中小板，成为山东省第100家上市公司，上市首日市值突破55亿元。

“十一五”期间，公司将加快完善以冷却肉、低温肉制品、传统肉制品为主的肉食产业体系，打造物流商业体系，在主要城市建设100家城市展示服务中心，从而全面提升公司竞争力，为实现“百城万店、百社万场、百亿企业、百年品牌”的目标奠定基础，为农民增收、农村改观、农业增效、建设社会主义新农村贡献力量。
【“得利斯”的文化内涵】

公司1989年注册“得利斯”商标，作为企业主品牌，与英文“DELICIOUS”（味道鲜美、无与伦比的）谐音，此译名既与“得利斯”读音相吻合，又恰切地表现出得利斯健康美食的特点，是商标中外结合的典型，在传播字面意义和产品品质的同时，表达了丰富的内涵。

“得利斯”顾名思义：得利于斯，在这里得到利益和好处。其文化内涵在于，企业发展得利于党的农村改革和富民政策；得利于坚持农副产品深加工、贸工农一体化的发展方向；得利于社会各界的支持；得利于引领潮流的高品质产品和广大消费者的厚爱；得利于全体员工的拼搏进取、忠诚奉献。因此，企业坚持“得利于斯、回报于斯”的创业初衷，为消费者创造最安全营养的肉类食品，为参与者提供最恒久宽广的发展平台。
【“六个一”思想精髓为核心的文化体系】

20年发展，得利斯创建起以“六个一”思想精髓为核心的企业文化体系，其核心是“树人”，灵魂是“创新”，依托是“诚信”，措施是“自律”。

英文翻译：Shandong delis Food Co., Ltd. is a large-scale food monopoly enterprise mainly engaged in pig slaughtering, cooling meat, low-temperature meat products and processing of conditioned food. The company has been identified as one of the first batch of national key leading enterprises in agricultural industrialization, China's excellent meat enterprises, China's top 100 enterprises in the food industry, and won the honorary titles of China's famous trademark, China's most competitive brand in the market, Shandong provincial government quality management award, etc. Party and state leaders Wen Jiabao, Zeng Qinghong, Wu Guanzheng, Wu Yi, Hui Liangyu, Qiao Shi, Tian Jiyun, Jiang Chunyun, He Luli, Song Ping, Chen Muhua, etc. visited the company and spoke highly of it. Since its establishment, the company has always been guided by the corporate culture, adheres to the philosophy of cultivating people, innovation, integrity and self-discipline, adheres to the survival concept of "system, desire and gratitude", adheres to the enterprise tenet of "strengthening the national human spirit and improving the national quality", follows the development direction of "integration of trade, industry and agriculture" and "agricultural industrialization", leads the consumption trend of chilled meat and low-temperature meat products, and constantly improves the meat under full control Food industry chain. In 1989, the company took the lead in the development of low-temperature meat products and industrial production in China. For more than ten years, it has been committed to the development of low-temperature meat products with Chinese and Western characteristics, and climbed the peak of meat science. This product uses low temperature cooking technology, does not damage the meat fiber tissue and the natural nutrition ingredient, its protein, amino acid, vitamin and many kinds of minerals and so on content is 2-8 times of the ordinary meat product! In 2000, the company invested 200 million yuan to build a million pigs slaughtering project by introducing advanced equipment from the European Union. It adopts the most advanced technology in the world, such as low-pressure pulse three click halo, horizontal vacuum blood collection, vertical steam scalding, vertical horizontal sauna massage, instantaneous second sterilization of gas flame, rapid cooling and cooling, deacidification and detoxification for 24 hours, to carry out "green" slaughtering, Its chilled meat has reached the sterile level of pure raw and edible, and has passed the HACCP certification, the EU SGS certification and the export certification of Hong Kong, Singapore and Russia. Delis has been widely recognized by the market, with a trademark value of 1.257 billion yuan. Its products have entered the Great Hall of the people, Diaoyutai State Guesthouse, and are exported to Hong Kong, Macao, Russia, Singapore and other countries and regions. On January 6, 2010, the company successfully landed on the small and medium-sized board of Shenzhen Stock Exchange, becoming the 100th listed company in Shandong Province, with a market value of more than 5.5 billion yuan on the first day of listing. During the 11th Five Year Plan period, the company will speed up the improvement of the meat industry system focusing on chilled meat, low-temperature meat products and traditional meat products, build a logistics business system, and build 100 Urban exhibition service centers in major cities, so as to comprehensively enhance the competitiveness of the company, lay the foundation for the realization of the goal of "one hundred cities, ten thousand stores, one hundred communities, ten billion enterprises and one hundred year brand", and increase the number of farmers Income, rural reform, agricultural efficiency, building a new socialist countryside contribution. [cultural connotation of "delis" the company registered "delis" trademark in 1989, as the main brand of the enterprise, which is homophonic with "delicious" (delicious and incomparable) in English. This translation not only coincides with the pronunciation of "delis", but also appropriately shows the characteristics of delis healthy food. It is a typical combination of Chinese and foreign brands, and it is the same in the dissemination of literal meaning and product quality It expresses rich connotation. "Delis" as the name implies: Delius, get benefits and benefits here. Its cultural connotation lies in that the development of the enterprise benefits from the party's rural reform and the policy of enriching the people; benefits from adhering to the development direction of deep processing of agricultural and sideline products, integration of trade, industry and agriculture; benefits from the support of all sectors of society; benefits from the high-quality products leading the trend and the love of consumers; benefits from the hard work, enterprising and loyal dedication of all employees. Therefore, the enterprise adheres to the original intention of "benefiting and repaying" to create the safest and nutritious meat food for consumers and provide the most lasting and broad development platform for participants. ["six one" ideological essence as the core of the cultural system] with 20 years of development, delis has established an enterprise cultural system with "six one" ideological essence as the core. Its core is "cultivating people", its soul is "innovation", its support is "integrity", and its measures are "self-discipline".

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