【丽星是哪个国家的品牌？】

丽星家具集团有限公司，创始于1992年，发展至今已拥有软体床具厂、床垫厂、沙发厂、金属家具厂。丽星家具拥有沙发、床垫、软体套床、金属家具等四大类、11个主系列、30多个分支系列产品，具备研发、制造、物流等条件，经销与OEM相结合，其产品遍及中国大地和欧洲、美洲、大洋洲、非洲、亚洲等30多个国家及地区，在中国乃至全球家具行业中享有较高地位。

公司不断对营销战略、销售渠道进行整合，对产品结构、产品组合进行调整，以求更高效地运用企业的战略资源，锐意进取、开拓创新，不断开创新局面。公司全体员工以敬业、专业、合作、务实、诚信的态度，以营于思、销于行，大市场、细耕耘的经营理念，以及以人为本、竞争为先、适时变革的管理文化，跨入持续、健康发展的轨道。

丽星家具已在佛山南海九江镇兴建了20万平方米的丽星工业园区，目前配备了一流的生产设备、一流的生产技术和一流的流水生产线。丽星企业现为广东家具协会理事，广东省专利协会理事，顺德市家具协会理事，于2000年全面通过ISO9001质量管理体系认证。
丽星企业文化的内涵：
     1.丽星人的座右铭：快乐中找工作、工作中找快乐

2.丽星广告定位：时尚、环保、个性
丽星企业文化解析：
     1.战略文化：专注家具事业，创造核心能力；居安思危，实现百年创业。

2.人才文化：搭建人才团队、培养团结氛围、创造和谐丽星。

3.经营文化：自主创新、以质取信、实现共赢。

4.竞争文化：不断创新、与时俱进，做行业前端、高端。

5.产品文化：以品质赢取市场认同、减少差异化。

6.市场文化：满足市场是前提，创造市场是核心。

7.营销文化：先卖信誉、后卖产品。

8.领导文化：分权有道、事权分散。
丽星企业文化的核心内容：

1、经营理念：百年丽星、利国馨家

2、企业精神：雷厉风行

3、企业宗旨：以环保家居、营造温馨的家。

4、丽星的使命：让丽星进入每个家。

5、丽星的核心竞争力：诚信、求实、创新

6、丽星的独特节日：感恩日：6月1日；新年度经营目标启动日：10月13日；新年度经营目标签定日：11月13日；年度总结大会：12月31日

英文翻译：Lixing Furniture Group Co., Ltd., founded in 1992, has developed into a soft mattress factory, mattress factory, sofa factory and metal furniture factory. Lixing furniture has four categories, 11 main series and more than 30 branch series products, including sofa, mattress, upholstery bed and metal furniture. It has the conditions of R & D, manufacturing and logistics. Its products are distributed in China and more than 30 countries and regions, including Europe, America, Oceania, Africa and Asia. It enjoys a high position in China and even in the global furniture industry 。 The company continuously integrates the marketing strategy and sales channels, adjusts the product structure and product mix, so as to make more efficient use of the strategic resources of the enterprise, forge ahead, develop and innovate, and constantly open up a new situation. All employees of the company step into the track of sustainable and healthy development with a dedicated, professional, cooperative, pragmatic and honest attitude, a business philosophy of thinking, marketing, large market and meticulous cultivation, and a management culture of people-oriented, competition first and timely change. Lixing furniture has built a 200000 square meter Lixing Industrial Park in Jiujiang Town, Nanhai, Foshan. At present, it is equipped with first-class production equipment, first-class production technology and first-class production line. Lixing enterprise is now director of Guangdong Furniture Association, director of Guangdong Patent Association and director of Shunde Furniture Association. It passed ISO9001 quality management system certification in 2000. The connotation of Lixing corporate culture: 1. Lixing people's motto: find a job in happiness, find happiness in work 2. Lixing advertising positioning: fashion, environmental protection, personality analysis of Lixing corporate culture: 1. Strategic culture: focus on furniture industry, create core competencies; think of danger in peace, and realize a century of entrepreneurship. 2. Talent culture: build a talent team, cultivate a unity atmosphere, and create a harmonious star. 3. Business culture: independent innovation, quality based trust, and win-win results. 4. Competitive culture: constantly innovate, keep pace with the times, be the front and high end of the industry. 5. Product culture: win market recognition with quality and reduce differentiation. 6. Market culture: satisfying the market is the premise, and creating the market is the core. 7. Marketing culture: sell reputation first, then products. 8. Leadership culture: decentralizing power and decentralizing power. The core content of Lixing's corporate culture: 1. Business philosophy: century old Lixing, liguoxin family 2. Corporate spirit: vigorous and vigorous 3. Corporate tenet: to build a warm home with environmental protection. 4. Li Xing's mission: let Li Xing enter every home. 5. Lixing's core competitiveness: integrity, truth-seeking, innovation 6. Lixing's unique festival: Thanksgiving Day: June 1; new year's business objective launch day: October 13; new year's business objective signing day: November 13; annual summary meeting: December 31

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