【GOYARD高雅德是哪个国家的品牌？】

高雅德商业（上海）有限公司，始于1853年法国，法国家族制箱商鼻祖，产品以其点画式Y字印花面料和始终如一的至臻品质风靡时尚界

Goyard成立于1853年，超过150年历史，其创办人为Francois Goyard。十九世纪，欧洲火车、轮船发达，

Goyard因应客人需要设计出不同用途的旅行箱，像Diptyque蜡烛木箱、香槟箱，可谓创先河。1920年代设计首台容纳打字机、纸张和文档书籍的行李箱，获法国政府行李部门授予专利权。还有从未有过的单车箱、啤酒箱。

Goyard的旅行箧特别光洁亮丽。因为全都以防水帆布包制作，它们以麻、棉及大麻纤维混合织成后再涂上光面的树胶醛醣（Crystal Gum Arabic），令本来早已防水力佳、扎实的白杨木和山毛榉木旅行木箱，更结实耐用。加上金属硬件：护角、锁扣和手柄，每个部位，都是工人手工镶嵌，每粒钉、每条车线、每个皮革摺边，就如一件法国工艺品。

Goyard帆布上的Y字图案早在1892年首创，这种出现在旅行箱的装饰图案，比LV的Monogram图案更早出现。

帆布上的图案，也是由工人逐一点上，而不是模版压印。Y字上的每一点，灵感来自四种花卉，以四种颜色代表。法国传统上，Y字图案是树的象征，而树又象征男人，这个由三个V组成的Y形图案，引伸为Goyard家族的三代男士。

从手感来说，帆布皮袋轻便柔软，对旅行的人来说是莫大恩惠，此外也没有硬绷绷或过分软坠无力的外形。单从手柄的浑圆形状，每一条人工做的车线，细心的手带位置安放等，简简单单，精巧细致，给人贴心的感觉。

可为客人做personalize service，为客人在手袋或行李箱绘上个人名字缩写和特别意义的图纹，但如果想如叶梁美兰般加上特别图案的话，则一定要与设计师面对面商讨才可。尽管 Mr.Alex Signoles会不定时前来香港，也难以满足所有顾客的要求，所以店内的职员也可为顾客提供一些简单的订购服务，如加上缩写和直条等。一般三个字母或数字要0，一个直条要0，但特别图案的价格要与设计师面谈。

然而，在1998年Goyard家族将世代相传的家族企业卖给了Jean-Michel Signoles。其实早在收购前Signoles已是Goyard的忠心Fans，他收藏了许多的古董行李箧，这次收购实际上是圆了他的一个心愿。

Goyard更于两年前改变策略，推出多款摩登手袋并开发超过十种新色，使Goyard的版图更为扩张。

英文翻译：Goyard commercial (Shanghai) Co., Ltd. was founded in 1853 in France. It is the ancestor of French family box maker. Its products are popular in the fashion world with its stippling Y-shaped printing fabric and consistent top quality. Goyard was founded in 1853 with a history of more than 150 years. Its founder is Francois Goyard. In the 19th century, with the development of trains and ships in Europe, Goyard designed travel boxes for different purposes according to the needs of customers, such as diptyque candle wooden boxes and champagne boxes. In 1920s, the first suitcase containing typewriter, paper and document books was designed and patented by the luggage department of French government. There's never been a bicycle box, a beer box. Goyard's suitcase is particularly bright and clean. Because they are all made of waterproof canvas bags, they are woven with hemp, cotton and hemp fiber and then coated with crystal gum Arabic, which makes the boxwood and beech, which are already waterproof and solid, more durable. Add metal hardware: corner guards, lock catches and handles. Each part is inlaid by workers by hand. Each nail, each car line and each leather hem are just like a French handicraft. The Y-shaped pattern on Goyard canvas was first created in 1892. This decorative pattern appeared in the suitcase earlier than Lv's Monogram pattern. The patterns on canvas are also printed by workers one by one, rather than by stencils. Every point on the Y word is inspired by four kinds of flowers, represented by four colors. Traditionally in France, the Y-shaped pattern is the symbol of trees, and trees symbolize men. This Y-shaped pattern, composed of three V's, extends to three generations of men in the Goyard family. In terms of hand feel, canvas bag is light and soft, which is a great boon to travelers. Besides, it has no rigid or too soft shape. The round shape of the single handle, each manual car line, careful positioning of the hand strap, etc., are simple, exquisite and meticulous, giving people a intimate feeling. Personaliseservice can be made for guests to draw personal name abbreviations and special meaning patterns on their handbags or suitcases, but if you want to add special patterns like Ye Liang Mei Lan, you must discuss with the designer face to face. Although Mr. Alex signoles will come to Hong Kong from time to time, and it is difficult to meet the requirements of all customers, so the staff in the store can also provide customers with some simple ordering services, such as adding abbreviations and direct orders. Generally, three letters or numbers should be 0, and a straight bar should be 0, but the price of special patterns should be interviewed with the designer. In 1998, however, the Goyard family sold its family business to Jean Michel signoles. In fact, signoles was loyal fans of Goyard long before the acquisition. He collected many antique luggage cases. This acquisition actually fulfilled his wish. More than two years ago, Goyard changed its strategy, launched a number of modern handbags and developed more than ten new colors, making Goyard's territory more expanded.

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