【雪莱XueLai是哪个国家的品牌?】
山西雪莱食品有限责任公司,位于山西省文水县梨果之乡的南安镇西韩村工业园区,成立于2011年,公司紧邻大运高速文水东出口,地理位置便利。
公司成立以来,根据我市、县农业产业化梨果发展规划,依托南安镇万亩贡梨种植优势,建设现代化贡梨深加工生产线。现有1条年产1万吨梨原浆生产线和1条年产2万吨果汁饮料生产线以及与之相配套的技术研发中心、恒温库和农资库。主要生产“雪莱”梨原浆和梨汁饮料2个系列产品,同时做“雪莱”商品贡梨的加工销售。
公司在基础建设方面采用精良的机器设备,科学布局,合理安排,强化生产工艺流程需求,追求产品品质服务环境;在技术方面,公司通过不断学习,采取“走出去,请进来”的模式,提高技术水平,同时加大技术人员队伍,自主研发突破;在经营生产方面,不断加强管理水平和责任,以技术为支撑,市场为导向,在生产自主产品的同时采取“公司+农户”的农业化产业发展模式,通过“订单农业”方式使农户参加到农业产业化经营体系中;在品牌建设方面,力争向地域品牌、商品品牌迈进,以“雪莱”梨原浆为主,开发果肉颗粒型及各种规格、档次的饮料产品;在营销销售方面,组织专业的优秀的营销团队,通过区域推广和网络线上线下结合,逐步扩大市场份额,让市场树品牌,让品牌拓市场。
近年来,我们通过各方面不断地努力,基础建设逐步完善,生产经营稳步运营,技术水平不断提升,品牌建立已显效应,市场份额拓宽。经济效益稳步提高的同时,社会效益也日渐凸显,尤其是我们通过果品为农服务体系,通过技术培训、示范和推广,提高农户种植技术水平和果品收成,公司梨浆生产年消耗2万吨梨果和几十万吨的贡梨收售,带动了近6000亩种植面积和1200户梨农的种植积极性,梨农户均收入提高20000元,解决了当地近100名劳动就业岗位,实现了企业赢利,农民受益的局面。
2015年,我们在“5+4”项目中再上一套吹瓶机系列生产线,产品开发秋梨膏、果酒系列,建设一座日处理200吨的污水处理站,为多元化发展、延伸产品价值、保障生产环境再做努力,为我市、县的经济发展再做贡献。
英文翻译:Shanxi Shelley Food Co., Ltd., located in Xihan Village Industrial Park, Nan'an Town, pear Town, Wenshui County, Shanxi Province, was founded in 2011. The company is close to the east exit of Wenshui of Universiade express, with convenient geographical location. Since the establishment of the company, according to the city and county agricultural industrialization pear development plan, relying on the advantages of ten thousand mu Gongli planting in Nan'an Town, the company has built a modern Gongli deep processing production line. At present, there is a production line with an annual output of 10000 tons of pear raw pulp and a production line with an annual output of 20000 tons of fruit juice drinks, as well as the supporting technology research and development center, constant temperature warehouse and agricultural material warehouse. The company mainly produces two series of products of "Shelley" pear puree and pear juice beverage, and processes and sells "Shelley" commodity Gongli. In terms of infrastructure construction, the company adopts sophisticated machinery and equipment, scientific layout, reasonable arrangement, strengthening production process demand, and pursuing product quality and service environment; in terms of technology, the company adopts the mode of "go out, please come in" through continuous learning to improve the technical level, increase the team of technical personnel, and make independent research and development breakthroughs; in terms of operation and production, the company constantly Strengthen the management level and responsibility, take the technology as the support and market as the guidance, take the "company + farmer" agricultural industry development mode while producing the independent products, and make the farmers participate in the agricultural industrialization management system through the "order agriculture" way; in the brand construction, strive to move forward to the regional brand and commodity brand, with the "Shelley" pear original pulp as the main, and develop the fruits In terms of marketing and sales, we should organize a professional and excellent marketing team to gradually expand market share through regional promotion and combination of online and offline networks, so that the market can build brands and expand the market. In recent years, through continuous efforts in all aspects, we have gradually improved our infrastructure, steadily operated our production and operation, constantly improved our technical level, made remarkable effects in brand building and broadened our market share. At the same time of steady improvement of economic benefits, social benefits have become increasingly prominent, especially through the fruit service system for agriculture, through technical training, demonstration and promotion, we have improved the farmers' planting technology level and fruit harvest. The company's pear pulp production consumes 20000 tons of pear fruit and hundreds of thousands of tons of tribute pears annually, driving the planting enthusiasm of nearly 6000 mu of planting area and 1200 pear farmers The average household income increased by 20000 yuan, which solved the problem of nearly 100 local jobs and realized the situation of enterprise profit and farmers benefit. In 2015, we added a set of bottle blowing machine series production line in the "5 + 4" project, developed the autumn pear paste and fruit wine series, and built a 200 ton sewage treatment station for daily treatment, making further efforts for diversified development, extending product value, ensuring production environment, and contributing to the economic development of our city and county.
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