【Lecoo是哪个国家的品牌?】
2017年12月18日,拥有20多年渠道经验的联想老朋友周铭担任公司CEO,推动联想在新零售领域的战略落地。天禧传奇的成立,是联想中国基于对电子产品零售升级变革的思考,较早在IT零售领域做出新战略布局。
“天禧传奇”的名字与联想也颇有渊源,“天禧”是联想互联网电脑产品品牌。被赋予特殊寓意的“天禧传奇”,将担负联想“传奇再启”的使命,在新零售领域开疆拓土,成为专业的IOT产品提供商及新零售平台。
2018年1月28日,天禧传奇全球新零售店——联想智生活直营店在北京金源燕莎购物中心隆重揭幕,联想智生活直营店的面世标志着联想正式开启了第四次零售变革风潮。过去30多年,从创建代理分销制,到建立1+1特许专卖店体系,再到电商营销,联想一直在推进全球IT零售新变革。
目前,联想新零售店内展陈的商品品类高达400多个,囊括联想自有品牌产品、联想赋能品牌产品和联想智选产品,覆盖智能家居、智能穿戴出行、全场景娱乐等领域。未来线上线下商品品类总数将超过1000个,实现店内商品线下线上全渠道同款同价。
同时,联想新零售店内产品展陈、仓储物流、销售管理、营销服务等,都正在向线上线下全渠道、一体化、数字化、智能化的方向进行变革,带给用户超预期的数据化、个性化、智能化服务。
天禧传奇公司将打造5家科技概念店,通过20家直营店打造模型,升级150家4S店进入体系;将用三年时间,建立布局全国重要shopping mall的1000家加盟店面体系;未来将建立5000家智能无人售货店面,目前包括无人闪柜项目已经开始招标。
公司在全国范围内以直营+加盟的方式开设联想智生活门店,并采用迭代变换的方式推进新零售体系变革,目标是打造全球强线上线下互动的全网营销体系。
英文翻译:On December 18, 2017, Zhou Ming, an old Lenovo friend with more than 20 years of channel experience, served as the CEO of the company, promoting Lenovo's strategic landing in the new retail field. The establishment of legend of Tianxi is Lenovo China's early strategic layout in the field of it retail, based on its thinking on the upgrading and transformation of electronic product retail. The name of "Legend of Tianxi" is closely related to Lenovo. Tianxi is Lenovo's Internet computer product brand. The "Legend of Tianxi", endowed with special moral, will take on Lenovo's mission of "legend reopening", expand territory in the new retail field, and become a professional IOT product provider and new retail platform. On January 28, 2018, Lenovo Smart Life direct store, a new global retail store of Tianxi legend, was unveiled in Beijing Jinyuan Yansha shopping center. The appearance of Lenovo Smart Life direct store marks that Lenovo officially launched the fourth retail revolution. Over the past 30 years, Lenovo has been promoting new changes in global IT retailing, from the establishment of an agent distribution system to the establishment of a 1 + 1 franchise store system to e-commerce marketing. At present, there are more than 400 categories of commodities exhibited in Lenovo's new retail stores, including Lenovo's own brand products, Lenovo's empowering brand products and Lenovo's intelligent selection products, covering such fields as smart home, smart wear travel, full scene entertainment, etc. In the future, the total number of online and offline commodity categories will exceed 1000, realizing the same price of the same product in the store online and offline omnichannel. At the same time, Lenovo's new retail store products exhibition, warehousing and logistics, sales management, marketing services, etc. are all changing in the direction of online and offline omni-channel, integration, digitalization and intellectualization, bringing users unexpected data, personalized and intelligent services. Tianxi legend company will build 5 technology concept stores and upgrade 150 4S stores into the system by building models of 20 Direct stores; it will take three years to build a 1000 franchised store system with an important nationwide shoppingmall layout; in the future, it will build 5000 intelligent unmanned stores, including the unmanned flash cabinet project which has started bidding. The company opened Lenovo Smart Life stores in the form of direct sales + franchising nationwide, and promoted the reform of new retail system in the way of iterative transformation, with the goal of creating a global strong online and offline interactive online marketing system.
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