我要投票 塞纳春天在互联网家装行业中的票数:9
· 外 推 电 报 ·
2024-11-21 23:55:19 星期四

【塞纳春天是哪个国家的品牌?】

塞纳春天是什么牌子?「塞纳春天」是 北京塞纳春天国际贸易有限公司 旗下著名品牌。该品牌发源于北京,由创始人郑立昌在2014期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

塞纳春天整体家装,成立于2014年,前身是“小伙伴电商”,2012年“小伙伴”开始涉足电商领域并发展迅猛,形成了特有的互联网商业模式,2014年整合家装产业链开创互联网+新型模式,塞纳春天整体家装020(线上线下),全称为“北京塞纳春天国际贸易有限公司”,总部位于国家首都北京,为客户提供一站式服务,解决装修中的所有痛点。

我们的优势

1、自有建材电商团队:通过2012年到2014年这三年的发展,公司陆续建立了涵盖集成吊顶、暖通设备、整体卫浴、电工电料、灯饰照明、新风系统、窗帘、壁纸、橱柜、木门、地板、瓷砖、净水等众多品类建材电商运营体系和F2C模式的供应链体系,截至2014年底在天猫、京东、苏宁易购开设了35个各品类建材电商店铺群,实现了近亿元的销量。总结形成了"坚持、创新、合作、共赢”的经营理念;“工作就是打游戏”的工作方式;“以结果为导向,赛马而不相马”的人才观;“快乐工作,幸福生活”的人生目标等一系列的核心企业文化,并以“小组制”为模式组建了150人的建材电商运营团队。

2、整体家装020商业模式:在“多品类建材电商运营体系和供应链体系”基本建立的情况下,公司开始筹划“塞纳春天整体家装项目”,从公司立项、调研、逻辑推演、建立商业模型、等多轮研讨之后,于2015年1月份最终敲定在北京、新乡两地尝试建设“塞纳春天整体家装体验馆”,经过选址、设计,终于在2015年6月份装修完成,并推出了599元/m2的极具优势的塞纳春天“自有”品牌主材的互联网家装套餐。焕然一新的塞纳春天家装体验馆里有四个各式风格的样板间,顾客只要看上其中的任何一套,就可以以自己房子的面积乘以599元得到房子装修的最终报价,此报价含设计、基础施工、8大主材(集成吊顶、卫浴、卧室木门、厨卫合金门、地板、瓷砖、橱柜、开关)。并且套餐“0增项,5免,6不限,工期限定”,即施工合同鉴定后不再有任何增项,绝不加价;测量费、设计费、管理费、成品保护费、垃圾清运费全免;套餐里厨卫吊顶面积、地砖面积、内门数量、地板面积、地面找平面积、橱柜延长数全不限;45天工期,延期赔偿。如果还想更省事一点,只需加299元/m2就可以把全屋家具、窗帘、灯饰配齐,真正实现拎包入住。这解决了传统装饰公司“高暴利、乱增项、延工期、很麻烦、质量差、无保障”等令客户心塞的行业痛点,把不确定性留给装饰公司,把确定性给了顾客,大大提高了顾客的购物体验。

3、F2C和O2O”双模式:2016年塞纳春天在行业里首次实现了“F2C和O2O”双模式的全线对接和磨合,已经由销售型公司转型为服务型公司,致力于向消费者提供整体家装的解决方案。而此时的国内很多家装建材企业还在互联网风口论下开始亦步亦趋,谋划线上转型之路之时,塞纳春天早用颇具战略性的眼光奠定了其在互联网+潮流中的坚实一站,与现期匆忙上马的“+互联网”“赶风口”的企业相比,我们早期布局的“自有品牌供应链体系”和“互联网及电商运营体系”成为了最具优势的核心竞争力。

我们的团队

超200人最顶尖的90后家装电商团队,轻松玩转O2O、B2C、P2P、C2C;

线下出色的实体运营团队,结合“0T0”+“众创”的“整体家装体验馆”模式可以HIGH到全国家装行业的沸点!

英文翻译:Buddy Senna, buddy, was founded in 2014 as a "small partner". In 2012, "little partners" began to get involved in the field of electricity and developed rapidly. The Internet business model was formed. In 2014, the home decoration industry chain was created to create a new Internet plus mode. The spring family of Beijing Chun Tian (020) was called "Beijing Senna Spring International Trade Co., Ltd.". , headquartered in Beijing, the national capital, provides one-stop service for customers to solve all the pain points in the decoration. Our advantages 1. Self owned building materials E-commerce Team: through the development from 2012 to 2014, the company has successively established a supply chain system covering many categories of building materials e-commerce operation systems and F2C mode, including integrated ceiling, HVAC equipment, overall bathroom, electrical materials, lighting, fresh air system, curtain, wallpaper, cabinet, wooden door, floor, porcelain brick, clean water and so on At the end of the year, 35 e-commerce stores of various categories of building materials were opened in tmall, Jingdong and Suning e-commerce, achieving sales volume of nearly 100 million yuan. It has formed a series of core enterprise culture, such as "insist, innovate, cooperate, win-win" business philosophy; "work is to play games" work style; "result oriented, horse racing but not horse racing" talent concept; "happy work, happy life" life goal, etc., and established a 150 person building materials e-commerce operation team based on the "group system" model. 2. Overall home decoration 020 business model: Based on the basic establishment of "multi category building materials e-commerce operation system and supply chain system", the company began to plan "Seine spring overall home decoration project". After multiple rounds of discussions, such as project approval, research, logical deduction, business model establishment, etc., the company finally decided to try to build "Seine spring integration" in Beijing and Xinxiang in January 2015 After site selection and design, the physical home decoration experience hall was finally completed in June 2015, and an Internet home decoration package of 599 yuan / m2, the main material of seine spring's "own" brand, was launched. There are four sample rooms of various styles in the new Seine spring home decoration experience hall. Customers can get the final quotation of house decoration by multiplying the area of their house by 599 yuan as long as they like any of them. The quotation includes design, basic construction and 8 main materials (integrated ceiling, bathroom, bedroom wooden door, kitchen and bathroom alloy door, floor, ceramic tile, cabinet and switch). And the package "0 additional items, 5 free, 6 unlimited, time limit", that is, after the construction contract identification, there will be no additional items, no price increase; measurement fee, design fee, management fee, finished product protection fee, garbage removal fee are all exempted; the package kitchen and bathroom ceiling area, floor tile area, number of interior doors, floor area, ground leveling area, cabinet extension number are all unlimited; 45 day construction period, delay compensation. If you want to make it more convenient, you only need to add 299 yuan / m2 to complete the furniture, curtains and lighting of the whole room, so that you can really carry your bags. This solves the industry pain points of traditional decoration companies, such as "high windfall profits, random increase of items, delay of construction period, trouble, poor quality and no guarantee". It leaves the uncertainty to decoration companies, gives the certainty to customers, and greatly improves customers' shopping experience. 3. "F2C and o2o" dual mode: in spring 2016, senna realized the full line docking and running in of "F2C and o2o" dual mode for the first time in the industry. It has transformed from a sales company to a service-oriented company, and is committed to providing consumers with solutions for overall home decoration. At this time, many home decoration building materials enterprises began to follow the Internet gateway and follow the path of online transformation. Senna's early spring laid a solid strategic position in the Internet plus trend. Compared with the "Internet +" rush gate company, our early layout of the "private brand supply chain system" and the "Internet based" supply chain system are also very important. "Internet and e-commerce operation system" has become the most advantageous core competitiveness. Our team has over 200 top-notch e-commerce teams of post-90s home decoration, which can easily play o2o, B2C, P2P and C2C; the offline excellent entity operation team, combined with the "0t0" + "mass innovation" model of "overall home decoration experience hall", can reach the boiling point of the national home decoration industry!

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