新乐新XINLEXIN在毛绒玩具行业中的票数：136
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广东新乐新科教文化股份有限公司，成立于2000年，是一家集玩具设计、开发、生产、销售于一体的民营科技企业，地处俗有“中国玩具礼品城”之称的广东省汕头市澄海区。公司拥有超过2万平方米的现代化生产厂房和精良的生产设备，汇聚大批科技人员和专业人才。
目前新乐新旗下有：“百变魔王”魔方、魔尺；“古迪积木”；“金刚战队”数字变形字母变形；“战无不胜”陀螺； “火速悠悠”悠悠球等品牌。产品在央视少儿及全国各大卡通卫视媒体均有推广投入，产品不断给消费者带来惊喜并受到越来越多的消费者所喜爱。特别是2013年上市的“古迪”积木产品 ，以独到的开发创意，新的主题，优良的品质。
其中“百变魔王”魔尺是国内首创24段、36段、48段、60段、72段魔尺，后续还在此基础上开发了84段、96段、108段、120段、144段、196段、240段同期创造各个段位的不同造型，并且开创了魔尺酷玩——多种段位自由组合的玩法，是魔尺行业的品牌。2010年百变魔王魔尺结构已经申请并拥有国家知识产权专利授权。
“金刚战队”品牌产品是新乐新拥有国家知识产权专利授权的产品，2013年新乐新自主开发了数字变形组合变形玩具，数字变形是国内首创的可单独变形也可合体拼装的组合玩具，包括数字0-9和“+”“-”“×”“÷”“=”个种数学运算符号；2017年推出字母变形系列产品，产品包括26个英文字母，字母既可单独变形也可几个合体成为机械战士，使金刚战队品牌“寓教于乐、趣味教学”的产品宗旨得以丰富和提升。
公司依靠不断追求技术创新、营销创新、管理创新，以市场、科技为导向，稳扎稳打，实现了稳步发展，规模不断扩大，并通过与国外品牌的合作，开拓国际视野。
英文翻译：Guangdong Xinle new science, education and Culture Co., Ltd., founded in 2000, is a private technology enterprise integrating toy design, development, production and sales. It is located in Chenghai District, Shantou City, Guangdong Province, known as "China Toy Gift City". The company has more than 20000 square meters of modern production plants and sophisticated production equipment, gathering a large number of scientific and technological personnel and professionals. At present, Xinle new has the following brands: the magic cube and ruler of "the magic king of all changes", "GuDi building block", "King Kong team" number deformation letters; "invincible" top; "fast Yo Yo" and so on. Products in CCTV children and the national cartoon TV media have been promoted investment, products continue to surprise consumers and more and more consumers love. In particular, the "goody" building block products launched in 2013 have unique development ideas, new themes and excellent quality. Among them, the magic rule of "the king of all changes" is the first magic rule of 24, 36, 48, 60 and 72 segments in China. On this basis, 84, 96, 108, 120, 144, 196 and 240 segments are developed to create different shapes of each segment at the same time, and the magic rule cool play, a free combination of multiple segments, is the brand of magic rule industry. In 2010, the magic ruler structure of the magic king has applied for and has the national intellectual property patent authorization. "King Kong team" brand product is a product licensed by Xinle new with national intellectual property rights patent. In 2013, Xinle new independently developed a digital deformation combined deformation toy. Digital deformation is the first domestic combined toy that can be individually deformed or assembled, including numbers 0-9 and "+" "-" "×" "÷" "=" mathematical operation symbols. In 2017, Xinle new launched the alphabet deformation series Products, including 26 English letters, which can be individually deformed or combined into a mechanical warrior, enrich and enhance the product tenet of "teaching with pleasure, fun teaching" of King Kong team brand. Relying on the constant pursuit of technological innovation, marketing innovation and management innovation, guided by market and science and technology, the company has achieved steady development and continuous expansion of scale, and expanded its international vision through cooperation with foreign brands.
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