【长城是哪个国家的品牌?】
张家口长城乳业有限公司是在1956年年初建厂。公司现址位于张家口市产业集聚区金凤街2号,集奶牛养殖、乳制品加工销售为一体,是张家口市农业产业化重点企业之一。六十年来长城乳业不断完善现代企业管理制度,健全科学、规范、高效的生产经营管理体制。成为张家口市一家集奶牛养殖、乳制品加工销售为一体的本地乳品企业。为保证张家口市市民喝上“放心奶”做出了巨大贡献。长城乳业现具备日处理鲜奶能力三百吨,生产巴氏杀菌鲜牛奶、超高温灭菌奶、酸牛奶、奶粉等四大类二十多个产品。长城乳业以规范化养殖牧场的鲜奶、现代化的生产加工设备、先进的检测检验仪器、优质便捷的服务为保障,向消费者提供新鲜、营养、健康的乳制品。
多年来公司一直秉承“质量第一,顾客至上,诚信为本,务实创新”的宗旨,以“务实创新,提供优质产品;持续改进,顾客满意放心”为质量目标,通过诚信取信消费者,达到顾客满意;不断提高产品品质、从奶源抓起层层严格把关,狠抓质量,满足并超越顾客需求。
抓产品质量从源头抓起,为了保证奶源品质,公司于2006年在怀安县左卫镇投资3000余万元兴建了集约化奶牛养殖基地及奶牛养殖场各一个,同时控制周边多个奶牛养殖小区,使奶牛养殖规模化、现代化,公司对所有养殖基地及小区实行“统一饲喂、统一防疫灭病、统一挤奶、统一验质”,从源头建立全链条的质量控制体系,保证高品质奶源的稳定供应。
顾客利益高于一切,追求产品高品质、严格生产流程、加强质检力度、为消费者提供健康安全的优质乳品是公司从不放弃的理念。2010年,根据张家口市城市整体规划要求,公司总部和加工厂由市区整体搬迁至市产业集聚区。目前,公司生产设计能力为日处理鲜奶300吨:其中液态奶日处理150吨,奶粉日处理150吨。厂房、设备的更新,为保障产品质量打下了坚实的基础。
为切实维护消费者权益,公司产品在运输过程中采取全程冷链,从挤奶、加工、储运,产品温度始终保持在2—6℃。同时公司开展订奶到户业务,近200名送奶员的投递队伍,在每天清晨将长城牛奶投递到千家万户。优质快速的服务让广大消费者足不出户就可以享受到新鲜安全的长城乳制品。公司利用报纸、电台、传单、网络、微信等各种方式,积极如实地宣传本公司的产品,向用户提供产品目录、产品特性、价格等资料,让顾客了解产品功能、用途和特点。另外在市消协的帮助下,公司专门成立了消费维权服务站,设立服务热线0313—4075555,接待顾客来函、来电、来访并采取定期对消费者进行回访等多种形式,促进与消费者的沟通,征求顾客意见,了解顾客需求和期望,维护消费者权益,根据消费者期望不断改进产品、服务。
公司在不断完善硬件的同时,还引进现代企业管理制度,建立健全科学、规范、高效的生产经营管理体制, 2004年已通过国家食品质量安全市场准入认证、获得定量包装能力资格,取得“QS”和“C”标志。2013年通过了诚信管理体系认证。这些都为公司产品质量提供了可靠的保障。
英文翻译:Zhangjiakou Great Wall Dairy Co., Ltd. was established in early 1956. The company is located at No. 2, Jinfeng street, Zhangjiakou industrial cluster, integrating dairy farming and dairy products processing and sales. It is one of the key agricultural industrialization enterprises in Zhangjiakou. In the past 60 years, Great Wall dairy has continuously improved the modern enterprise management system and the scientific, standardized and efficient production and operation management system. Zhangjiakou has become a local dairy enterprise integrating dairy farming and dairy products processing and sales. It has made great contributions to ensure that Zhangjiakou citizens drink "reassuring milk". Great Wall dairy now has a daily processing capacity of 300 tons of fresh milk, producing pasteurized fresh milk, ultra-high temperature sterilized milk, sour milk, milk powder and other four categories of more than 20 products. Great Wall dairy provides consumers with fresh, nutritious and healthy dairy products with the guarantee of standardized fresh milk, modern production and processing equipment, advanced testing instruments and high-quality and convenient services. Over the years, the company has been adhering to the tenet of "quality first, customer first, integrity-based, pragmatic innovation", taking "pragmatic innovation, providing high-quality products; continuous improvement, customer satisfaction and reassurance" as the quality goal, through the credibility of consumers, to achieve customer satisfaction; constantly improving product quality, starting from the milk source, strict control at all levels, pay close attention to quality, meet and exceed customers Demand. In order to ensure the quality of milk source, the company invested more than 30 million yuan in 2006 in Zuowei Town, Huai'an county to build an intensive cow breeding base and a cow breeding farm, and at the same time, it controlled several surrounding cow breeding communities to make the cow breeding scale and modernization. The company implemented "unified feeding, unified epidemic prevention and disease eradication" for all breeding bases and communities Unified milking, unified quality inspection ", establish the whole chain of quality control system from the source to ensure the stable supply of high-quality milk. Customers' interests are above everything else. The company never gives up the idea of pursuing high-quality products, strict production process, strengthening quality inspection and providing consumers with high-quality dairy products with health and safety. In 2010, according to the requirements of the overall urban planning of Zhangjiakou, the company's headquarters and processing plants were moved from the urban area to the industrial cluster area. At present, the company's production and design capacity is 300 tons of fresh milk per day, including 150 tons of liquid milk per day and 150 tons of milk powder per day. The renewal of plant and equipment has laid a solid foundation for ensuring product quality. In order to protect the rights and interests of consumers, the company's products adopt the whole process of cold chain in the transportation process. From milking, processing, storage and transportation, the product temperature is always kept at 2-6 ℃. At the same time, the company carries out the business of ordering milk to households. The delivery team of nearly 200 milkmen delivers the Great Wall milk to thousands of households every morning. High quality and fast service enables consumers to enjoy fresh and safe Great Wall dairy products without leaving home. The company uses newspapers, radio, flyers, Internet, wechat and other ways to actively and truthfully publicize the company's products, provide users with product catalog, product characteristics, prices and other information, so that customers can understand the product functions, uses and characteristics. In addition, with the help of the municipal consumer association, the company has set up a special consumer rights service station, set up a service hotline 0313-4075555, received customers' letters, calls, visits and took various forms such as regular return visits to consumers, promoted communication with consumers, solicited customers' opinions, understood customers' needs and expectations, safeguarded consumers' rights and interests, and constantly improved production according to consumers' expectations Products and services. At the same time of continuously improving the hardware, the company also introduced the modern enterprise management system, established and improved the scientific, standardized and efficient production and operation management system. In 2004, the company has passed the national food quality and safety market access certification, obtained the qualification of quantitative packaging capacity, and obtained the "QS" and "C" marks. In 2013, it passed the credit management system certification. All of these provide a reliable guarantee for the product quality of the company.
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