【小西牛是哪个国家的品牌?】
青海小西牛生物乳业股份有限公司,青海省著名商标,独具青藏高原地域特色的乳制品品牌,专门从事乳制品产品研发和产业化生产的股份制企业
青海小西牛生物乳业股份有限公司是一家专门从事乳制品产品研发和产业化生产的股份制企业。公司位于青海生物科技产业园,占地面积9228.48平方米,总资产一亿四千万元。
公司是一家具有青藏高原地域特色的乳制品生产企业,近年来充分发挥公司品牌具有的青藏高原地域和文化优势,实施多元化和差异化的产品战略,公司核心产品“托伦宝”纯牛奶、“青海老酸奶”和“青稞藏之宝”系列酸奶已经被广大消费者认可。
2012年公司投资的“吴忠小西牛养殖有限公司项目”已经建成投产,目前养殖奶牛近500头,未来将达到3000头的养殖规模;建设的“日处理鲜奶300吨扩建项目”基础框架已经封顶,后续正在紧锣密鼓的建设中。这两个项目的投入运行,将为公司加强现有市场优势区域的深度开发;积极开拓省外市场,完善销售网络建设,强化省外市场渗透;加强营销队伍建设,进一步完善激励机制,增强公司的营销能力;加快具有高原特色乳制品的开发及品牌建设。
公司经过十多年的经营和发展,已经成为具有明显青藏高原地域优势和品牌优势的区域性乳制品生产企业。青藏高原这块超净土的招牌将是我们未来发展的优势,蕴含青藏高原几千年文化的特色乳制品产品也将受到全国人民的追捧,2009年“青海老酸奶”的上市已经得到很好验证,公司还有许多类似“青海老酸奶”、“青稞谷物酸奶”等具有青藏高原特色的产品开发计划。公司具有得天独厚的资源、区位和政策优势,西部大开发的政策支持优势、牧业西北产业区的资源优势和全国四大牧区之一的资源优势。公司将积极开发、生产牦牛奶等特色产品,丰富产品线,培养公司新的利润增长点,巩固并提高公司在特色乳制品行业的竞争优势。
英文翻译:Qinghai xiaoxiniu biological Dairy Co., Ltd., a famous trademark of Qinghai Province and a dairy product brand with unique regional characteristics of Qinghai Tibet Plateau, is a joint-stock enterprise specialized in dairy product research and development and industrial production. Qinghai xiaoxiniu biological Dairy Co., Ltd. is a joint-stock enterprise specialized in dairy product research and development and industrial production. The company is located in Qinghai Biotechnology Industrial Park, covering an area of 9228.48 square meters, with a total assets of 140 million yuan. The company is a dairy production enterprise with the regional characteristics of the Qinghai Tibet Plateau. In recent years, it has given full play to the regional and cultural advantages of the company's brand in the Qinghai Tibet Plateau, and implemented a diversified and differentiated product strategy. The company's core products, "tolumbo" pure milk, "Qinghai old sour milk" and "highland barley hidden treasure" series yoghurt have been recognized by the majority of consumers. In 2012, the "Wuzhong Xiaoxi cattle breeding Co., Ltd. project" invested by the company has been completed and put into operation. At present, there are nearly 500 cows to be cultured, which will reach the breeding scale of 3000 in the future. The basic framework of the "300 tons of fresh milk per day expansion project" has been capped, and the subsequent construction is in progress. The operation of these two projects will strengthen the in-depth development of the existing market advantage areas for the company; actively develop the market outside the province, improve the sales network construction, strengthen the market penetration outside the province; strengthen the construction of the marketing team, further improve the incentive mechanism, enhance the marketing ability of the company; accelerate the development and brand construction of dairy products with plateau characteristics. After more than ten years of operation and development, the company has become a regional dairy production enterprise with obvious regional advantages and brand advantages of the Qinghai Tibet Plateau. The brand of Qinghai Tibet Plateau will be our advantage in future development. The characteristic dairy products with thousands of years' culture of Qinghai Tibet Plateau will also be sought after by the whole country. The listing of "Qinghai old yoghurt" in 2009 has been well verified. The company also has many product development plans with Qinghai Tibet plateau characteristics, such as "Qinghai old yoghurt", "highland barley grain yoghurt" 。 The company has advantaged resources, location and policy advantages, policy support advantages of western development, resource advantages of animal husbandry northwest industrial zone and resource advantages of one of the four largest animal husbandry areas in China. The company will actively develop and produce yak milk and other featured products, enrich product lines, cultivate new profit growth points of the company, consolidate and improve the company's competitive advantage in featured dairy industry.
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