【茂源MOYUAN是哪个国家的品牌?】
重庆茂源实业有限公司创立于1993年。创业以来,茂源坚持客户为中心价值的创新体系驱动着企业持续发展,由乡镇企业发展成为集宠物产品生产、加工、销售、贸易、进出口为一体的企业。
茂源控股重庆德源进出口有限公司、重庆朗立宠物用品公司,持股河北恒茂宠物用品公司等企业。现有员工200余人。经过二十多年的实践和积累,公司已具备成熟的生产工艺,适应生产的设备装备及完善的检测手段,产品质量及技术水平稳定,已形成年产宠物用品5000吨生产规模,形成十四大类共计1000余个品种和规格的产品规模,已形成包括宠物狗咬胶、宠物软食、宠物营养骨等宠物食品及宠物美容产品生产线,能满足市场及客户的需要。
在国际市场,二十多年来与欧美、澳洲、日韩等国家及地区的客商建立了商贸关系,以稳定的产品质量、较为完备的品种结构等受到信任和青昧。茂源50多家客商中包括比利时的马维多、美国的沃尔玛、法国的家乐福全球采购中心、德国的翠西等,茂源产品也通过客商以直销或分销的方式进入各专业宠物超市、宠物商品和大型生活连锁超市销售。在成为国际客商指定供应商的同时,企业在市场方面的影响力日趋扩大,市场拓展能力也进一步强化,年销售额在国际市场低迷的近两年仍保持年增长的趋势。
在国内流通渠道领域,茂源构筑覆盖面大,渠道系统的销售网络优势,已形成超商系统、专业市场、专营店为主的核心市场,在北京、上海、武汉、广州、成都、济南、天津、沈阳、昆明等宠物经济活跃城市设立了销售办事处。并成功进驻“乐购”、“大润发”、“新世纪”、“重百”、“永辉”、“家乐福”、“沃尔玛”、等公司的全国系统和各地方性超商,截止现在累计进店销售的单店数量已达近千家。同时公司还拥有5个区域超商系统的地方性代理,其中包括:北京、天津地区、华东各省市、陕西省、福建省、黑龙江省等。茂源在业界树立了良好的口碑和信誉度,在消费客群中逐渐树立起“茂源产品质量好”的口碑。公司广结商源,与国内数十家宠物产品制造企业形成利益联结关系,成为其国内一级代理商,共同发展实现双赢。目前公司已初步搭建形成了为宠物提拱生活一体化的雏形,随着市场份额的逐年提升,公司的品牌优势日益凸现,竞争优势日趋明显。
英文翻译:Chongqing MaoYuan Industry Co., Ltd. was founded in 1993. Since its establishment, Maoyuan's innovation system of customer-centered value has driven the sustainable development of the enterprise, which has developed from a township enterprise to an enterprise integrating pet product production, processing, sales, trade, import and export. MaoYuan holds Chongqing Deyuan import and Export Co., Ltd., Chongqing Langli Pet Products Co., Ltd. and Hebei Hengmao Pet Products Co., Ltd. There are more than 200 employees. After more than 20 years of practice and accumulation, the company has mature production technology, suitable equipment and perfect detection means, stable product quality and technical level, and has formed an annual production scale of 5000 tons of pet products, forming a total of more than 1000 products and specifications in the 14 categories, including pet dog chewing gum, pet soft food, pet nutrition bone Pet food and pet beauty products production line, can meet the needs of the market and customers. In the international market, over the past 20 years, we have established business relations with merchants from Europe, America, Australia, Japan, South Korea and other countries and regions. With stable product quality and relatively complete variety structure, we are trusted and ignorant. More than more than 50 merchants of MaoYuan include Marv in Belgium, Walmart in the United States, Carrefour Global Purchasing Center in France and Tracy in Germany. MaoYuan products are also sold in professional pet supermarkets, pet products and large-scale life chains through direct sales or distribution. At the same time of becoming the appointed supplier of international merchants, the influence of enterprises in the market is expanding day by day, the ability of market development is further strengthened, and the annual sales volume still keeps the trend of annual growth in the recent two years of international market downturn. In the field of domestic distribution channels, MaoYuan has built a large coverage, the sales network advantage of the channel system, has formed a core market dominated by super business system, professional market and franchise stores, and has set up sales offices in Beijing, Shanghai, Wuhan, Guangzhou, Chengdu, Jinan, Tianjin, Shenyang, Kunming and other pet economic active cities. And has successfully entered the national system and local super businesses of Tesco, RT mart, new century, Chongbai, Yonghui, Carrefour, Wal Mart and other companies. Up to now, the number of single stores has reached nearly one thousand. At the same time, the company also has five regional super business system local agents, including: Beijing, Tianjin, East China provinces and cities, Shaanxi, Fujian, Heilongjiang Province, etc. MaoYuan has established a good reputation and credibility in the industry, and gradually established a reputation of "good quality of MaoYuan products" in the consumer group. The company has established a wide range of business sources, formed a relationship of interest with dozens of domestic pet product manufacturers, and become its domestic first-class agent to achieve a win-win situation through common development. At present, the company has initially formed a prototype of the integration of raising arch and life for pets. With the market share increasing year by year, the company's brand advantage is increasingly prominent, and its competitive advantage is increasingly obvious.
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