【妙洁是哪个国家的品牌？】

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妙洁家用品来自于在台湾超过50年历史的脱普企业集团，在中国深耕已有22年。妙洁本着为中国现代化家庭提供更健康、方便、轻松的生活理念，不断推出最新最好的产品满足消费者更高的生活需求！

至今妙洁家用品已有保鲜膜、保鲜袋、拖把、手套、抹布、百洁布、一次性用品、垃圾袋、保鲜盒9大类两百余种的家用系列产品。

妙洁于2014年获得“2014年全球品牌足迹榜之中国快消品牌50强”之殊荣。

妙洁在中国

在妙洁团队的辛勤耕耘下，妙洁已遍及了整个中国市场，足迹踏遍28个省，273市及自治区。

在各大卖场和超市，妙洁的身影几乎随处可见。除了传统渠道外，妙洁为了让更多年轻消费者能体验到妙洁产品，现已全面登陆电商渠道，其产品在天猫及一号店均有销售。妙洁现正以稳健的步伐，朝着“有家就有妙洁”的品牌愿景前进！

妙洁—受欢迎的品牌

妙洁品牌旗下的产品深受广大消费的喜爱与信任，根据全球第一大市调公司—AC尼尔森调查数据显示，妙洁品牌旗下的拖把、百洁布、抹布等产品在包含上海在内几大城市的大卖场市占常年位居NO.1。

同时根据消费者调研显示，妙洁旗下的保鲜膜袋类产品更是久居消费者在该类产品中认知最高的品牌。

妙洁—专业的品牌

妙洁本着“创新永不止息”的理念，在专业的脱普研发中心对产品进行不断的改良与升级，并收集广大消费者实际使用反馈，不断推出技术性与便利性兼具，同时符合中国家庭使用习惯的产品。

妙洁团队认为，唯有不断提升对产品质量的要求，才能让消费者在使用妙洁产品时感受到妙洁在每个环节上的用心。

“专业不是口号，必须让使用者感受的到”是脱普研发中心的座右铭！正因如此，妙洁现已被授予江苏省著名商标称号。

妙洁—国际合作的品牌

妙洁在地深耕超过20年，也成为国际知名品牌的合作对象首选！也利用这机会将先进的技术及产品引入中国，其中妙洁与日本吴羽株式会社共同开发了巧撕保鲜膜、与日本理研工業及三井化學共同开发出耐热180℃耐高温保鲜膜等；与日本东洋铝爱科共同研发妙洁（黑）铝箔/零沾黏烹调纸，上市后反响热烈，受到广大消费者的喜爱。

妙洁后与迪斯尼合作共同开发了迪斯尼卡通图案（Disney）系列纸杯，成为消费者聚会的不二之选。

2012年妙洁再与德国著名化工品牌BASF合作开发妙洁魔力去污擦，帮助消费者做家务更轻松。

妙洁的品牌人物—妙妈咪

妙洁希望让全中国消费者都能“轻松妙当家”，因此特别用妙妈咪来作为品牌人物。一头橘发，身穿围裙，面带微笑，希望让消费者感受到用妙洁就能“轻松妙当家”。随着时代的发展，妙妈咪的形象也随之调整，从老一代的家务能手至今已经变成新一代的时尚主妇，妙洁品牌希望让消费者明白，妙洁着眼于全中国的家庭主妇，不分年龄，不分职业，只要用妙洁就能“轻松妙当家”！

英文翻译：Miaojie household products come from the top enterprise group which has been in Taiwan for more than 50 years and has been working in China for 22 years. In order to provide more healthy, convenient and relaxed life concept for modern families in China, miaojie has continuously launched the latest and best products to meet the higher life needs of consumers! Up to now, miaojie household products have more than 200 kinds of household products in 9 categories, i.e. preservative film, preservative bag, mop, glove, dishcloth, Baijie cloth, disposable products, garbage bag and preservative box. Miaojie won the honor of "top 50 fast moving brands in China in 2014 global brand Footprint list". Under the hard work of miaojie team in China, miaojie has spread all over the Chinese market, covering 28 provinces, 273 cities and autonomous regions. In major stores and supermarkets, miaojie is almost everywhere. In addition to traditional channels, in order to let more young consumers experience miaojie's products, miaojie has now fully entered the e-commerce channel, and its products are sold in tmall and No.1 store. Miaojie is now moving forward with a steady pace towards the brand vision of "you have miaojie if you have a home"! Miaojie, a popular brand, is deeply loved and trusted by consumers. According to the survey data of AC Nielsen, the world's largest market survey company, miaojie's mop, Baijie cloth, dishcloth and other products account for No.1 in the hypermarkets of several major cities including Shanghai. At the same time, according to consumer research, miaojie's fresh-keeping film bag products are the brands that consumers have the highest cognition in this kind of products for a long time. Miaojie - a professional brand miaojie, in line with the concept of "innovation never stops", continuously improves and upgrades its products in the professional dep R & D center, collects the actual use feedback from the vast number of consumers, and continuously promotes products that are both technical and convenient, and conform to the use habits of Chinese families. The miaojie team believes that only by continuously improving the requirements for product quality can consumers feel miaojie's intention in every link when using miaojie products. "Specialty is not a slogan, it must be felt by users" is the motto of the Depp R & D center! For this reason, miaojie has been awarded the title of famous trademark in Jiangsu Province. Miaojie - the brand of international cooperation miaojie has been deeply cultivated in the land for more than 20 years, and has also become the first choice of cooperation objects of international famous brands! It also takes advantage of this opportunity to introduce advanced technologies and products into China, among which miaojie and Japan Wuyu Co., Ltd. have jointly developed smart tear fresh-keeping film, Japan Science and technology research industry and Mitsui chemical have jointly developed heat-resistant 180 ℃ high-temperature fresh-keeping film, etc.; and Japan Toyo aluminum Aike have jointly developed miaojie (black) aluminum foil / zero stick cooking paper, which has received warm response after being put on the market and has been welcomed by consumers Love. After miaojie cooperated with Disney to develop Disney series paper cups, which became the best choice for consumer gatherings. In 2012, miaojie cooperated with BASF, a famous German chemical brand, to develop miaojie magic decontamination wipes to help consumers do housework more easily. Miaomi miaomi, miaomi miaomi's brand figure, wants to make it "easy and wonderful" for all Chinese consumers. Therefore, miaomi is specially used as the brand figure. A head of orange hair, wearing apron, smiling, hoping to let consumers feel that with miaojie, they can "easily run a family". With the development of the times, the image of miaomi has also been adjusted. From the old generation of housekeepers to the new generation of fashion housewives, miaojie brand hopes to let consumers understand that miaojie focuses on housewives all over China, regardless of age, occupation, as long as miaojie is used, it can be "easy and wonderful home"!

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