【长岭是哪个国家的品牌?】
陕西宝鸡长岭冰箱有限公司,是一家具有20余年专业从事电冰箱研制、开发、生产、销售、服务的国有控股企业,国家家电下乡产品生产企业,位于西北交通枢纽和工业重镇—陕西省宝鸡市。公司注册资本1.5亿元 ,员工近2000人。
公司原隶属长岭(集团)股份有限公司,后由于长岭(集团)股份有限公司进行资产重组,将冰箱的所有的资产划转到长岭集团。长岭集团的前身系国营长岭机器厂,1957年11月建成投产。
公司全套引进意大利梅罗尼公司关键技术和成套生产线,于1987年建成投产。经过20余年的持续发展,获得蒙特利尔多边基金CFC替代项目、全球环境基金UNDP/GEF中国节能CFC替代冰箱项目近500万美元赠款,用于技术改造,已达到年产120万台环保节能冰箱的生产能力,市场累计投放量达到1000万台以上。
近年来,公司抓住国内冰箱产业发展的大好机遇,调整市场营销战略,积极整合资源,着力开发农村市场,经销网点遍布全国广大地区,现设有省级办事处25个,拥有各级各类经销商4000余家,售后维修服务网点达2000余家。“长岭阳光航班”服务品牌的不断推广,“为顾客创造愉悦”的服务理念已深入人心,长岭冰箱生产经营逐年持续增长,2007年产销量达到30万台以上,销售收入3.6亿元,并保持良好的发展态势。
英文翻译:Shaanxi Baoji Changling refrigerator Co., Ltd. is a state-owned holding enterprise specialized in refrigerator development, development, production, sales and service for more than 20 years. It is a national product manufacturer of home appliances going to the countryside. It is located in the northwest transportation hub and industrial town - Baoji City, Shaanxi Province. The company has a registered capital of 150 million yuan and nearly 2000 employees. The company was originally affiliated to Changling (Group) Co., Ltd. after the assets reorganization of Changling (Group) Co., Ltd., all the assets of refrigerator were transferred to Changling group. The predecessor of Changling group is the state-owned Changling machine factory, which was built and put into operation in November 1957. A complete set of key technologies and complete production lines of Italian Meroni company were introduced and put into operation in 1987. After more than 20 years of continuous development, the company has obtained nearly $5 million in grants from the CFC alternative project of Montreal multilateral fund and the UNDP / GEF China energy saving CFC alternative refrigerator project, which are used for technological transformation. The annual production capacity of 1.2 million environmental protection and energy saving refrigerators has been achieved, and the cumulative market input has reached more than 10 million. In recent years, the company has seized the great opportunity of the development of domestic refrigerator industry, adjusted its marketing strategy, actively integrated resources, and focused on the development of rural markets. The distribution outlets are all over the country. Now, the company has 25 provincial offices, more than 4000 dealers at all levels, and more than 2000 post-sale maintenance service outlets. With the continuous promotion of "Changling sunshine flight" service brand, the service concept of "creating pleasure for customers" has been deeply rooted in the hearts of the people. The production and operation of Changling refrigerator has continued to grow year by year. In 2007, the annual production and sales volume reached more than 300000 units, with sales revenue of 360 million yuan, and maintained a good development trend.
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