【JUST FOR U是哪个国家的品牌?】
从世界之都纽约到中国,JU以几乎零时差的速度传递着这一季度美国的流行元素。如今,女性对有“设计感”的贴身衣物要求越来越迫切,来自于国外的Victoria’s Secret、La Perla等内衣深受消费者青睐,但是一些价格过高的品牌让很多人望而却步!因此,主打内衣产品的JU应运入驻中国。作为快时尚界的先锋潮牌,JU敏锐洞悉中国市场的格局与发展趋势,在产品开发初期就对进驻中国后的发展模式做了定位:把“快时尚”和“优质低价”的产品做到极致。
为了做到优质低价,JU在产品链前端去繁从简,从每一个环节把控价格、时间与质量的平衡点,让新的设计能在短的时间出现在消费者面前。不仅如此,JU还主动规避大众市场,锁定18—32岁有个性、对衣着有较高要求的年轻小众群体,从里到外,为她们设计独特的产品。除了日常内衣这张底牌之外,JU的家居服、打底衫、休闲装、运动型内衣、童装、泳衣也是一应俱全,方方面面满足消费者的需求。
JU内衣开创了“贴身时装”的流行概念。有着多年内衣设计经验的国际设计师组成JU设计团队,她们拥有捕捉流行趋势素的敏锐眼光和独特思路,从舒适亲肤的面料设计,到弧度的工艺剪裁,让衣物唤醒女性深藏的诱人魅力,突现出年轻人群渴望展现自我、解放自我的追求。
在购物方式上,JU充分延伸线下购物的体验感,采用“一站式购物”模式,把内衣、家居服等产品按价格、风格进行区分,只要到了JU门店,都能一站购齐。这种快时尚体验服务,让顾客能更便捷地挑选自己所需。JU在中国多个城市开设实体店面,这种洋溢个性,充分以消费者为主导的快时尚运营模式必将颠覆传统内衣品牌。
英文翻译:From New York, the capital of the world, to China, Ju delivered the popular elements of the United States in this quarter with almost zero time difference. Nowadays, women's demand for "design sense" intimate clothing is more and more urgent. Underwear from abroad, such as Victoria's secret and lapera, are favored by consumers, but some brands with high prices make many people flinch! Therefore, Ju, the main underwear product, should be shipped to China. As a pioneer brand in the fast fashion industry, Ju has a keen insight into the pattern and development trend of the Chinese market. In the early stage of product development, Ju has made a positioning for the development mode after entering China: to make the products of "fast fashion" and "high quality and low price" the best. In order to achieve high quality and low price, Ju should simplify the front of the product chain, control the balance point of price, time and quality from each link, so that the new design can appear in front of consumers in a short time. Not only that, Ju also takes the initiative to avoid the mass market, targeting 18-32-year-old young minority groups with personality and high requirements for clothing, and designing unique products for them from inside to outside. In addition to daily underwear, Ju's home clothes, bottoms, casual wear, sports underwear, children's wear and swimsuits are all ready to meet the needs of consumers in all aspects. Ju underwear creates the popular concept of "close fitting fashion". The international designers with many years of experience in underwear design form Ju design team. They have sharp eyes and unique ideas to capture popular trend elements. From comfortable and skin friendly fabric design to arc cutting, they make clothes wake up women's deep and attractive charm, highlighting the young people's desire to show themselves and emancipate themselves. In terms of shopping mode, Ju fully extends the experience of offline shopping, adopts the "one-stop shopping" mode, and distinguishes underwear, home clothes and other products according to price and style. As long as you arrive at Ju store, you can buy them all in one stop. This fast fashion experience service makes it easier for customers to choose what they need. Ju has set up physical stores in many cities in China. This kind of fast fashion operation mode, which is full of personality and fully dominated by consumers, will subvert the traditional underwear brand.
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