【AmericanTourister美旅是哪个国家的品牌？】

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始于1933年美国，新秀丽旗下的国际知名箱包品牌，红蓝相间的蝴蝶羽翼造型商标是其标志，其优质的品牌特性为全球用户所青睐

American Tourister(“美旅”)箱包品牌，1933年索卡夫勒先生（Mr.Solkoffler）创立于美国罗德岛，有着近八十年的悠久历史。90年代加入新秀丽国际箱包公司，作为新秀丽家族第二品牌在全球统一运作，并拥有独立的广告、营运、开发、采购系统，是新秀丽旗下的箱包品牌。红蓝相间的“蝴蝶羽翼”造型的商标是“美旅”箱包“优良质量，合理价格”的标志，其优质的品牌特性更为全球用户所青睐。 全球销售网络遍布100多个国家，提供全球售后服务。

品牌历程

1933年，AMERICAN TOURISTER品牌创始人Sol Koffler先生最初的愿望是制造出“坚固而价格经济”的行李箱。他将其所有的积蓄和精力圆了他的梦想，于1933年在美国罗德岛州首府-普罗维登斯成立了“AMERICAN LUGGAGE”工厂，后改名“AMERICAN TOURISTER”，并很快成为美国家喻户晓的品牌。

1945年，随着航空旅行的发展，人们对轻便行李箱的需求急剧上升，AMERICAN TOURISTER的HI-TAPER锥形轻便行李箱就由此产生。

1946年，AMERICAN TOURISTER投资12000美金。

60年代，国际旅行开始盛行，AMERICAN TOURISTER深受消费者信赖。

70年代，AMERICAN TOURISTER由恒美DDB广告公司策划，启用“大猩猩”广告方案，片中惨遭蹂躏而依然完好无损的旅行箱形象，让其高品质的美誉开始为全球用户所传诵。

1993年，新秀丽公司收购了Samsonite品牌当时在美国较大的竞争对手AMERICAN TOURISTER，作为新秀丽旗下的箱包品牌在全球统一运作，并拥有独立的广告、营销、开发和采购系统。

英文翻译：Started in 1933 in the United States, the international famous luggage brand of new Xiuli, whose logo is the red and blue butterfly wing shape trademark, whose high-quality brand characteristics are favored by the global users by the American tourist (Amtrak). Mr. solkoffler was founded in 1933 in Rhode Island, the United States, with a long history of nearly 80 years. In the 1990s, she joined the new Xiuli international luggage company, which operates as the second brand of the new Xiuli family in a unified way in the world, and has an independent advertising, operation, development and procurement system. It is a luggage brand under the new Xiuli group. The red and blue "butterfly wing" brand is the symbol of "good quality, reasonable price" of "Meilv". Its high-quality brand features are more favored by global users. The global sales network covers more than 100 countries, providing global after-sales services. Brand history in 1933, Mr. sol koffler, founder of americandourister brand, initially wanted to create a "solid and affordable" suitcase. He realized his dream with all his savings and energy. In 1933, he established the "americanluggage" factory in Providence, the capital of Rhode Island, and later renamed it "americandourister", which soon became a household name in the United States. In 1945, with the development of air travel, people's demand for light suitcases rose sharply, and the hi-taper light suitcase of americantourister came into being. In 1946, americandourister invested 12000 US dollars. In the 1960s, international travel began to prevail, and americandourister was deeply trusted by consumers. In the 1970s, mericantourister was planned by DDB advertising company of Hengmei, which launched the "Gorilla" advertising program. The ravaged and still intact image of the suitcase in the film made its high-quality reputation known to users all over the world. In 1993, new Xiuli acquired americandourister, a larger competitor of Samsonite brand in the United States at that time. As a luggage brand under new Xiuli, it operates in a unified way in the world, and has an independent advertising, marketing, development and procurement system.

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