【天之红是哪个国家的品牌？】

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安徽省祁门红茶发展有限公司在长期的生产经营实践中，总结、提炼并构成了独具特色的企业文化体系。先后被授予省民营科技企业、省农业产业化龙头企业、省技术创新示范企业、中国茶叶行业综合实力百强企业、全国供销合作社农业产业化重点龙头企业、兴文强茶贡献奖（茶祖印象杯）创新创业优秀茶企等称誉；旗下产品也先后获得省著名商标、安徽名牌产品、安徽老字号、苏浙皖赣沪名牌产品50佳、中国十大杰出（红茶）品牌、中国好茶叶质量金奖等殊荣。2015年，“天之红”作为祁门红茶领导品牌，入选2015年意大利米兰世博会，参展产品并获百年世博经典品牌和米兰世博金奖产品。这是继1915获巴拿马万国博览会金奖和1987获布鲁塞尔第26届世界优质食品评选会金奖后，祁门红茶获得的第三个国际大奖，堪称“影响世界•代表中国”。

公司坚定不移地立足科技创新，潜心产品技术研发，建立健全了以企业技术中心为主体的科技创新体制。先后组建了“安徽省祁门红茶工程技术研究中心”和“安徽茶叶产业技术祁门综合试验站”。2011年以来，公司主持承担并完成省级科研项目6项，其中被列入国家星火计划项目1项，获省级科研成果3项、省科技进步奖三等奖1项、市科技进步奖二等奖2项、授权专利11项；研建了工夫红茶清洁智能化初加工生产线1条、工夫红茶清洁智能化精加工生产线1条，有效解决了工夫红茶加工过程中设备研制、生产线联接、污染控制以及自动控制等关键技术难题，实现了工夫红茶加工技术的重大突破。

在质量管理方面，公司确立了“专注品质，以顾客满意为中心”的质量方针。通过了ISO9001、ISO22000体系认证，主持制定了《祁门红茶》安徽省地方标准1项、企业标准3项，以规范操作来预先消除不合格因素，确保产品质量安全；2011年公司正式导入卓越绩效管理模式，通过管理创新、营销变革、品牌运营、持续改进提升“天之红”产品竞争力。2013年获“市长质量奖”，质量管理工作居安徽省同行业前列。

在产品营销方面，公司以批发、直销、代理等流通业态，开辟了以上海、广东、福建、北京等城市为主的茶叶销售市场，并相继在黄山、合肥、北京、上海、广州、深圳、重庆、西安、青岛等地设立分公司、办事处，建立直营经销网络300余家，产品覆盖全国31个省市自治区。2012年，在信息化态势推动下，公司大力拓展电商业务，通过“天猫”“淘宝C店”“京东商城”等平台建设，抢占茶饮电子商务市场，实现企业多元化经济稳步发展。同时，公司致力于海外市场的拓展，产品相继进入美、英、德、俄、加拿大和日本等20多个国家和地区。

在基地建设方面，公司一直致力于茶叶生产技术的发展。2006年以来，公司以自身企业为主体，在全县范围内组织成立专业合作社（协会），并大胆尝试以公司党支部为纽带，跨区域成立首家安徽省的农民专业合作党组织。逐渐探索出一条以“一个模式（公司+党支部+合作社+基地+农户）、两个提高（公司效益提高、茶农收入提高）、四统措施（统一生产标准、统一病虫害防治、统一农资配送、统一技术培训）”的发展之路。截止目前，公司已发展优质茶叶生产基地5.6万亩，其中，出口备案和欧盟BCS有机认证基地2.1万亩，连接、带动1.2万户茶农共同发展茶产业。

在非遗保护方面，公司致力于祁门红茶制作传统工艺的挖掘与整理，实施生产性保护，并以提高祁门红茶品质为目标，在传承精典“祁门香”的基础上溶入现代制茶工艺和设备创制出“祁红皇茶”、“祁红香茶”等高端茗茶，为祁门红茶非遗传承工作打下坚实的基础。2010年12月，公司董事长王昶凭借专业的实践经验与娴熟的制作技艺，被认定为“安徽省非物质文化遗产——祁门红茶制作技艺代表性项目传承人”，公司也先后被认定为“祁门红茶制作技艺展示点企业”“安徽省非物质文化遗产传习基地”。

“致力于为消费者提供绿色、健康、时尚的产品和服务”是我们坚贞不渝的愿景；“打造中国一流的茶叶企业”是我们奋进不止的目标。“创新务实，精进卓越”，公司正承载着新的希望，驾驭着新的机遇，以市场为导向、以科技为支撑，推进祁红产业迈向新的辉煌！

红茶之乡

祁门为安徽南大门，历史悠久，建县于唐代水泰二年（766 ) ，古属徽州，今属黄山市，总面积2257 平方公里，现辖18 个乡镇，人口18 . 6 万。祁门山峦起伏，清溪纵横，素有“九山半水半分田，包括道路和庄园”之说。境内植被丰茂，生态绝佳，风光如画，国家级自然保护区4A 级地质公园枯牛降为其中的一颗璀灿明珠。

祁红鼻祖

据1916 年3 月15 日《 农商公报》 上刊载的“大清政事奏折”云：“安徽改制红茶，权兴于祁、而祁建有红茶，实肇始于胡元龙。胡元龙为祁门南乡贵溪人，于咸丰年间即在贵溪开辟荒山五千余亩，兴植茶树。光绪元、二年，因绿茶销路不旺，特考察制造红茶之法，首先筹集资本六万元，建设日顺茶厂，改制红茶，亲往各乡教导园户，至今四十余年，孜孜不倦。”

祁红品质

“祁红”是中国十大名茶中唯一的红茶，品质出类拔萃：外形条索紧细齐长，色泽乌褐鲜润；汤色红艳明亮，叶底细嫩均匀；滋味鲜醇甘浓，香气清鲜持久。“祁红”尤以香气高超而独具一格，细品之下，有如蜜糖香和兰花香，又似蕴藏着苹果香，且浓郁高长，回味隽永。因其无与伦比的香气，远非其它红茶所能比肩，被国内外誉为“祁门香”。

誉满全球

“祁红”蜚声国际，红遍全球。欧美各国嗜茶者视之为无上珍品，每当“祁红”上市时，人人竞购。土耳其诗人希克梅特赞美道：“我在中国的红茶里，发现了春天的芬芳。”

“门”代表着“中国红茶之乡”著名的祁门红茶原产地——祁门县；一片饱满丰厚的茶叶，寓意祁门县自然条件优越。气候温和，雨量充沛，云雾弥漫，空气湿润的亚热带湿润季风气候，构成了茶树生长的天然佳境，象征着“天之红”产品的绿色、环保、健康。

英文翻译：Anhui Qimen Black Tea Development Co., Ltd. has summarized, refined and formed a unique corporate culture system in its long-term production and operation practice. It has been awarded the provincial private science and technology enterprises, provincial agricultural industrialization leading enterprises, provincial technological innovation demonstration enterprises, top 100 enterprises with comprehensive strength in China's tea industry, national supply and marketing cooperatives key leading enterprises in agricultural industrialization, Xingwen strong tea Contribution Award (tea Zu impression cup), innovation and creation excellent tea enterprises, etc. its products have also won the famous trademarks of the province, Anhui famous brand products Anhui time honored brand, Jiangsu, Zhejiang, Anhui, Jiangxi and Shanghai top 50 famous brand products, China's top 10 outstanding (black tea) brands, China's Gold Award for good tea quality, etc. In 2015, "tianzhihong", as the leading brand of Qimen black tea, was selected into expo Milan, Italy in 2015. The products exhibited in the Expo won the classic brand of Expo 100 and the gold medal product of Expo Milan. This is the third international award of Qimen black tea after winning the gold medal of Panama world expo in 1915 and the gold medal of the 26th World high quality food selection conference in Brussels in 1987. It can be called "influencing the world and representing China". The company firmly bases on scientific and technological innovation, concentrates on product technology research and development, and establishes and improves the scientific and technological innovation system with the enterprise technology center as the main body. "Qimen black tea engineering technology research center of Anhui Province" and "Qimen comprehensive test station of tea industry technology of Anhui Province" have been established successively. Since 2011, the company has presided over and completed 6 provincial scientific research projects, including 1 National Spark Program project, 3 provincial scientific research achievements, 1 provincial science and technology progress award, 2 Municipal Science and technology progress award, 11 authorized patents, and researched and built one Gongfu black tea cleaning intelligent primary processing line and one Gongfu black tea cleaning intelligent finishing line, which are effective The key technical problems in the process of Gongfu black tea processing, such as equipment development, production line connection, pollution control and automatic control, were solved, and a major breakthrough in the processing technology of Gongfu black tea was realized. In terms of quality management, the company has established the quality policy of "focusing on quality and focusing on customer satisfaction". The company has passed the ISO9001 and ISO22000 system certification, presided over the formulation of one local standard and three enterprise standards of Qimen black tea in Anhui Province, in order to standardize the operation to eliminate the unqualified factors in advance and ensure the quality and safety of products; in 2011, the company officially introduced the excellent performance management mode, and improved the competitiveness of "tianzhihong" products through management innovation, marketing reform, brand operation and continuous improvement 。 In 2013, it won the mayor's quality award, and its quality management work ranks the forefront of the same industry in Anhui Province. In terms of product marketing, the company has opened up a tea sales market mainly in Shanghai, Guangdong, Fujian, Beijing and other cities in terms of wholesale, direct sales, agency and other circulation formats, and has successively set up branches and offices in Huangshan, Hefei, Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Xi'an, Qingdao and other places, and established more than 300 direct distribution networks, covering 31 provinces in China Municipality. In 2012, driven by the information trend, the company vigorously expanded its e-commerce business, seized the tea e-commerce market through the platform construction of "tmall", "Taobao C store", "Jingdong Mall", and realized the steady development of diversified economy. At the same time, the company is committed to overseas market development, products have entered the United States, Britain, Germany, Russia, Canada and Japan and more than 20 countries and regions. In terms of base construction, the company has been committed to the development of tea production technology. Since 2006, the company has organized and established professional cooperatives (associations) in the whole county with its own enterprises as the main body, and boldly tried to establish the first farmer professional cooperative party organization in Anhui Province across regions with the company's Party branch as the link. Gradually explore a development path of "one model (company + Party branch + cooperative + base + farmer), two improvements (company efficiency, tea farmer income), four unified measures (unified production standards, unified pest control, unified agricultural material distribution, unified technical training)". Up to now, the company has developed 56000 mu of high-quality tea production base, including 21000 mu of export record and BCS organic certification base, which connects and drives 12000 tea farmers to jointly develop tea industry. In terms of intangible cultural heritage protection, the company is committed to the excavation and arrangement of the traditional technology of Qimen black tea production, the implementation of productive protection, and with the goal of improving the quality of Qimen black tea, on the basis of inheriting the classic "Qimen fragrance", the company integrates modern tea making technology and equipment to create high-end tea such as "Qihong Huang tea" and "Qihong Xiang tea", laying a solid foundation for the Intangible Cultural Heritage Inheritance of Qimen black tea Foundation. In December 2010, Wang Chang, chairman of the company, was recognized as "intangible cultural heritage of Anhui Province -- representative project inheritor of Qimen black tea production technology" by virtue of professional practical experience and skilled production technology. The company was also successively recognized as "Qimen black tea production technology exhibition point enterprise" and "Anhui intangible cultural heritage training base". "Committed to providing consumers with green, healthy and fashionable products and services" is our unswerving vision; "to build a first-class tea enterprise in China" is our goal. "Innovation, pragmatism and excellence", the company is carrying new hope, controlling new opportunities, market-oriented, science and technology as support, to promote Qihong industry to a new glory! Qimen, the hometown of black tea, is the South Gate of Anhui Province. It has a long history. It was founded in the second year of shuitai (766) in Tang Dynasty. It belonged to Huizhou in ancient times and Huangshan City today, with a total area of 2257 square kilometers. Now it has jurisdiction over 18 towns with a population of 186000. Qimen mountain ups and downs, Qingxi vertical and horizontal, known as "nine mountains half water half field, including roads and manors" said. With abundant vegetation, excellent ecology and picturesque scenery, kuniu, a 4A geological park of National Nature Reserve, has become one of the shining pearls. According to the "memorial of Qing Dynasty political affairs" published in the agricultural and commercial bulletin on March 15, 1916, the originator of Qi Hong said: "Anhui restructured black tea, the power of which rose in Qi, and Qi built black tea, started from Hu Yuanlong. Hu Yuanlong, a native of Guixi, south of Qimen, opened up more than 5000 mu of barren mountains and planted tea trees in Guixi during Xianfeng's reign. In the second year of Guangxu reign, due to the weak market of green tea, we investigated the method of making black tea. First of all, we raised 60000 yuan of capital, built rishun tea factory, reformed black tea, and went to teach garden households in each township. So far, we have been working tirelessly for more than 40 years. " Qihong quality "Qihong" is the only black tea among the top ten famous teas in China, with outstanding quality: the shape of the tea is tight, fine and long, the color is black, brown and fresh; the color of the soup is red and bright, the bottom of the leaves is delicate and even; the taste is fresh, mellow and sweet, and the fragrance is fresh, fresh and lasting. "Qihong" has a unique and superb fragrance. Under the delicacies, it is like honey and orchid fragrance, and it also contains apple fragrance, which is rich, long and meaningful in aftertaste. Because of its unparalleled aroma, far from other black tea can match, it is known as "Qimen fragrance" at home and abroad. Qihong is famous all over the world. Tea lovers in Europe and the United States regard it as a treasure. When Qihong goes on the market, everyone bids for it. "I found the fragrance of spring in the black tea of China," praised the Turkish poet shymet "Gate" represents Qimen County, the famous origin of Qimen black tea in "the hometown of black tea in China", which is full of rich tea, implying the superior natural conditions of Qimen County. The subtropical humid monsoon climate with mild climate, abundant rainfall, cloud and mist and humid air constitutes a natural environment for tea tree growth, which symbolizes the green, environmental protection and health of "tianzhihong" products.

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