【信义房屋是哪个国家的品牌？】

信义企业集团成立于1981年，目前在全球拥有1500余家门店，2001年股票上市（中国台湾上市）。

自1993年进入大陆市场，信义房屋始终秉持着信义立业止于至善的经营理念，以踏实稳健的经营脚步，将事业版图延伸至中国大陆上海、苏州、杭州等城市，并不断深耕中国市场，提供消费者好的房屋中介服务。

2010年，信义企业集团日本分公司信义房屋不动产株式会社成立。

2011年，信义企业集团成立开发建设事业部，将集团发展脚步扩展至房地产开发事业，2012年11月，信义集团斥资7.88亿元人民币，购置上海两幅地块，欲打造充满人情味的宜居社区。

由于两岸通商交易频繁，房仲业需求蓬勃兴起，为满足中国消费者对房屋租赁买卖的需求，1993年，信义企业集团正式进军大陆，在上海成立了上海信义房屋中介咨询有限公司，这是当时上海较早的外资房地产服务企业。1999年，信义房屋以战略眼光取得了CENDANT旗下的房产中介品牌COLDWELL BANKER的中国地区商标特许经营权，并共同设立了COLDWELL BANKER信义房产品牌，强强联合为消费者带来了更加前沿服务理念。

随即，中国信义版图逐步扩张到上海、杭州、苏州等地，百家门店植根于中国大陆。主营的中介业务包括二手房买卖租赁、商业地产买卖租赁、一手房营销代理。而周边事业方面，也已经建立了与房地产相关的代书、咨询、担保等方面的独立运作的子公司，初步形成了面向全国的，以房地产中介业务为核心的，并不断向房地产周边事业拓展的经营格局。

为了不断提升服务品质，更为了展现信义房产在中国深耕经营的决心与实力，2008年2月，信义房产中国总部乔迁新址，正式落脚于上海市中心商圈淮海中路甲A级办公大楼力宝广场33楼。

2008年7月，从品牌国际化角度出发，中国大陆地区所有信义直营门店换装，采用与台湾信义房屋统一的企业标识。至此，信义房屋将品牌发展定位为“精致中介”。2011年，时值信义企业集团成立三十周年之际，集团宣布未来十年将在全球布局万家门店，其中90%的门店会集中在中国大陆市场，足以看出集团对中国大陆房地产市场的重视以及经营中国大陆市场的坚定信心。

英文翻译：Founded in 1981, Xinyi Group has more than 1500 stores around the world, and its shares were listed in 2001 (listed in Taiwan, China). Since entering the mainland market in 1993, Xinyi housing has always adhered to the business philosophy of starting business in Xinyi and stopping at perfection. With steady and steady business steps, it has extended its business scope to cities such as Shanghai, Suzhou, Hangzhou, etc. in mainland China, and continuously cultivated the Chinese market to provide good housing intermediary services for consumers. In 2010, Shini Real Estate Co., Ltd., a Japanese branch of shini enterprise group, was established. In 2011, Xinyi Group established the development and construction business department to expand the development of the group to the real estate development business. In November 2012, Xinyi Group invested 788 million yuan to purchase two plots of land in Shanghai, in order to create a livable community full of human feelings. Due to the frequent trading between the two sides of the Taiwan Strait, the demand for real estate industry is booming. In order to meet the demand of Chinese consumers for housing rental business, in 1993, Xinyi enterprise group formally entered the mainland and established Shanghai Xinyi housing intermediary consulting Co., Ltd., which was the earlier foreign real estate service enterprise in Shanghai. In 1999, Xinyi housing obtained the trademark franchise right of coldwellbank, a real estate intermediary brand owned by centant, in China, and jointly established the brand of coldwellbank, which brought more cutting-edge service concept for consumers. Then, the territory of China Xinyi gradually expanded to Shanghai, Hangzhou, Suzhou and other places, with 100 stores rooted in mainland China. The main intermediary business includes second-hand housing sales leasing, commercial real estate sales leasing, first-hand housing marketing agency. In terms of surrounding businesses, it has also established independent operating subsidiaries related to real estate, such as letter of attorney, consultation, guarantee, etc., and initially formed a business pattern oriented to the whole country, centered on real estate intermediary business, and constantly expanding to real estate surrounding businesses. In order to continuously improve the service quality and show the determination and strength of Xinyi real estate in China, in February 2008, Xinyi real estate's headquarters in China was relocated to a new location and officially settled on the 33rd floor of Libao square, a Class A office building in Huaihai Middle Road, downtown business district of Shanghai. In July 2008, from the perspective of brand internationalization, all Xinyi Direct stores in mainland China were changed to adopt the corporate logo unified with Taiwan Xinyi housing. So far, Xinyi house has positioned its brand development as "exquisite intermediary". In 2011, on the occasion of the thirtieth anniversary of the establishment of Xinyi Group, the group announced that it would arrange 10000 stores in the world in the next ten years, 90% of which would be concentrated in the mainland China market, which is enough to see the group's attention to the mainland China real estate market and its firm confidence in operating the mainland China market.

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