【CTS中旅总社是哪个国家的品牌?】
中国旅行社总社有限公司是中国港中旅集团公司旗下负责旅行社业务的全资子公司。2007年,中国港中旅集团公司和中国中旅(集团)公司完成了中国旅游业最大的“航母型”合并重组。双方旗下的核心产业——中国旅行社总社(CTS)、港中旅国际(CTI)、招商国旅(CMIT)、香港中旅社和海外分社经过整合重组,共同组成了中国旅行社总社有限公司。
公司作为全国经营规模最大、品牌优势最强的旅游企业,经过半个多世纪的发展,由一家以接待华侨、外籍华人、港澳同胞、台湾同胞为主的旅行社,发展成为入境游、出境游、国内游、商务旅游、会议和奖励旅游、签证认证代办、航空票务多业并举,每年接待数百万中外游客的综合性大型国际旅行社,先后加入并成为中国旅行社协会、亚洲及太平洋旅游协会(PATA)、国际航空运输协会(IATA)、美国旅游批发商协会(USTOA)、美国旅游代理商协会(ASTA)、国际会议及大会协会(ICCA)等国际旅游组织的正式会员,与国际上数百家旅行商建立了紧密的合作关系,拥有良好的资信。
长期以来,公司秉承“顾客需求至上,诚实守信为本,品质卓越聚心”的经营理念,不断推进产品创新,积极拓展并优化营销渠道;诚实经营、恪守信誉、热心公益,积极履行企业社会责任和公民义务,以实际行动推进诚信旅游,树立行业典范。2009年8月,公司凭借较大的影响力、较强的创新力和较好的成长力入选“CCTV60年60品牌”,成为旅游行业唯一入围品牌。
公司是首家经营国内公民“港澳游”;首家试点开展中国公民赴东南亚游;首家将旅游与文化、体育、探险、企业奖励、国际会议相结合;首家推出旅游产品和旅游项目的旅行社,已经成为中国旅游行业中独具特色的名牌产品。目前,公司旗下拥有遍及全国、延伸海外的100多家旅行社,是国内历史最悠久、全球性地面网络规模最大、流程服务体系最健全、综合实力最强的旅行社,连续多年在“全国百强旅行社”评比中位居第一。
公司自2007年开放台湾为大陆居民出境旅游目的地以来,旗下共有19家企业先后获得赴台游资质,是国内具有赴台游资质最多、组团量最大的旅行社。中国旅行社总社有限公司的母公司中国港中旅集团创立于1928年4月,是中央直接管理的54家国有重要骨干企业之一,也是内地四大驻港中资企业之一。经过几代人的开拓经营,现已发展成为以旅游为主业,以实业投资(钢铁)、旅游地产、物流贸易为支柱产业的海内外知名大型企业集团。截至2011年底,集团资产规模达到580亿人民币,全年累计实现营业收入558亿元人民币,共有员工4.5万人,是中国目前历史最久、规模最大、涵盖旅游产业链要素最全的旅游企业集团。
展望未来,公司将凭借其日渐强盛的成长性能和良好的市场优势,一路高歌猛进,不断巩固其辐射国内、挺军国际的业务格局,提升行业影响力和号召力,引领中国旅行社业步入健康、良性的发展轨道。
英文翻译:China Travel Service Head Office Co., Ltd. is a wholly-owned subsidiary of China Hong Kong China Travel Group Corporation in charge of travel agency business. In 2007, China port China Travel Group Corporation and China Travel (Group) Corporation completed the largest "aircraft carrier type" merger and reorganization in China's tourism industry. The core industries of the two sides, China Travel Service Headquarters (CTS), Hong Kong China Travel International (CTI), China Merchants International Travel (CMIT), Hong Kong China Travel Agency and overseas branch, have been integrated and restructured to form China Travel Service Headquarters Co., Ltd. As the tourism enterprise with the largest scale and the strongest brand advantage in China, after more than half a century's development, the company has developed from a travel agency which mainly receives overseas Chinese, foreign Chinese, compatriots in Hong Kong, Macao and Taiwan into an inbound, outbound, domestic, business, conference and Incentive Tourism, visa certification agency, and air ticket industry, with the number of reception each year A large comprehensive international travel agency with millions of Chinese and foreign tourists, it has successively joined and become a full member of China Travel Agency Association, PATA, IATA, USTOA, ASTA, ICCA and hundreds of international travel organizations Business has established a close cooperative relationship and good credit. For a long time, the company has been adhering to the business philosophy of "customer demand first, honesty and trustworthiness first, quality excellence and concentration", constantly promoting product innovation, actively expanding and optimizing marketing channels; honest operation, abiding by reputation, enthusiastic public welfare, actively performing corporate social responsibility and public obligations, promoting honest tourism with practical actions, and setting an industry model. In August 2009, the company was selected as "cctv60 year 60 brand" by virtue of its great influence, strong innovation and good growth, becoming the only shortlisted brand in the tourism industry. The company is the first to operate "Hong Kong and Macao tour" for domestic citizens; the first pilot to carry out Chinese citizens' tour to Southeast Asia; the first to combine tourism with culture, sports, exploration, enterprise awards and international conferences; the first travel agency to launch tourism products and tourism projects, which has become a unique brand-name product in China's tourism industry. At present, the company has more than 100 travel agencies throughout the country and extending overseas. It is the travel agency with the longest history in China, the largest scale of global ground network, the most complete process service system and the strongest comprehensive strength. It has been ranked first in the "top 100 travel agencies" for many years in a row. Since the company opened Taiwan as an outbound tourism destination for mainland residents in 2007, 19 Enterprises under the company have successively obtained the qualification to travel to Taiwan. It is the travel agency with the most qualification to travel to Taiwan and the largest number of groups in China. Founded in April 1928, China Hong Kong China Travel Group, the parent company of China Travel Service Head Office Co., Ltd., is one of the 54 national key enterprises under the direct management of the central government and one of the four mainland Chinese enterprises stationed in Hong Kong. After several generations of development and operation, it has developed into a famous large-scale enterprise group at home and abroad with tourism as the main business and industrial investment (steel), tourism real estate and logistics trade as the pillar industries. By the end of 2011, the group's asset scale had reached 58 billion yuan, with a total operating revenue of 55.8 billion yuan and 45000 employees. It is a tourism enterprise group with the longest history, the largest scale and the most complete elements of the tourism industry chain in China. Looking forward to the future, the company will, with its increasingly strong growth performance and good market advantages, make great strides along the way, constantly consolidate its business pattern radiating to China and supporting the military internationally, enhance the industry's influence and appeal, and lead China's travel agency industry into a healthy and healthy development track.
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