【雪津啤酒SEDRIN是哪个国家的品牌?】
百威英博雪津啤酒有限公司创建于1986年,是百威英博啤酒集团全资子公司,在莆田、三明、南昌、漳州等地拥有5个生产基地,年产规模可达140万吨,集团现有员工3500人。莆田工厂位于新涵工业区,占地面积600多亩,总建筑面积16万余平方米。
2011年,英博雪津通过品牌提升和产品创新,成功实现全球品牌“百威”啤酒落地生产,2010年研发的11度麦之初新产品以其口感、精致的外观和独特的工艺,在短短一年时间内就实现销售250万件的良好业绩。
2012年,集团规划继续投资1亿元进行技术改造及扩大生产规模在2011年已经引进一条全球先进生产线的同时,再规划引进1条7.2万/小时国际先进的易拉罐生产线,雪津已经站在了国际的大舞台上,实现了国际化技术和装备。为满足市场供不应求局面,进一步做强做大百威英博雪津事业,百威英博年产22.5万吨(一期)的漳州基地正在如火如荼的建设当中,预计2012年5月份将实现全面投产。
雪津公司将继续发挥国际平台优势,加大品牌投入和产品升级,提升管理绩效、创新产品结构、拓展高端市场,继续实现企业做强做大,巩固津在福建和江西啤酒市场的龙头地位,实现百威落地台湾新兴市场,为海峡西岸经济区建设及海峡西岸先行先试作出表率和贡献。
英文翻译:Founded in 1986, Budweiser InBev Xuejin Beer Co., Ltd. is a wholly-owned subsidiary of Budweiser InBev beer group. It has five production bases in Putian, Sanming, Nanchang, Zhangzhou and other places, with an annual production capacity of 1.4 million tons and 3500 employees. Putian factory is located in Xinhan Industrial Zone, covering an area of more than 600 mu, with a total construction area of more than 160000 square meters. In 2011, through brand promotion and product innovation, inbo Xuejin successfully realized the global brand "Budweiser" beer landing production. The new products developed at the beginning of 11 degrees wheat in 2010, with its taste, delicate appearance and unique technology, achieved a good sales performance of 2.5 million pieces in just one year. In 2012, the group plans to continue to invest 100 million yuan to carry out technological transformation and expand the production scale. In 2011, it has introduced a global advanced production line, and at the same time, it plans to introduce another 72000 / h international advanced cans production line. Xuejin has stood on the international stage and achieved international technology and equipment. In order to meet the situation of short supply in the market, further strengthen and expand the business of AB InBev, the Zhangzhou base with an annual output of 225000 tons (phase I) of AB InBev is under construction in full swing, and it is expected to be fully put into production in May 2012. Xuejin company will continue to give full play to the advantages of the international platform, increase brand investment and product upgrading, improve management performance, innovate product structure, expand high-end market, continue to realize the enterprise's stronger and bigger, consolidate Tianjin's leading position in the beer market of Fujian and Jiangxi, realize Budweiser's landing in Taiwan's emerging market, and set an example for the construction of the Economic Zone on the west side of the Straits and the first trial on the west side of the Straits Contribution.
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