【玉皇穗是哪个国家的品牌?】
枣阳市玉皇粮油有限公司成立于1996年7月,位于吴店镇,是一家以粮食收购、加工、转化、销售为主的综合性民营企业。公司高瞻远瞩以科学发展观为指导,确立精品战略意识与长远规划,秉承“立足农业,面向市场,依靠科技,发展壮大”的宗旨,以打造“玉皇穗”系列品牌优质大米为目标,采用“公司+基地+农户”的现代农业经营模式,经过17年的艰苦创业,已发展到今天拥有3个分公司,总资产过1.2亿元的现代农业产业化龙头企业。
公司占地面积50000平方米,建筑面积18000平方米,仓储能力5万吨。拥有大米生产线和韩国色选机、谷糙分离机、抛光机等多台设施设备,年生产大米能力20万吨。注册资金2000万元。员工360名,管理人员和技术骨干达到40%以上,拥有一支品德优、素质高、专业化的企业团队。
由于选料精良,工艺精良,公司生产的“玉皇穗”牌系列优质大米质地优良、粒粒饱满、色泽纯靓、玲珑剔透、口感清爽、味美清香、营养丰富,超越了传统品质,口感、风味和营养成份达到了良好的结合,系无毒、无害、无污的淳朴的绿色食品。产品远销武汉、陕西、广西、广东、浙江、四川、贵州等地,在全国十几个省市自治区建立了稳固的销售网络。
公司自1996年7月投产以来,建有400亩标准化自营生产基地,并带动万余基地农户增收致富。为实现“让耕者获益,让公司发展”双赢的战略目标,近年来,大力发展粮食产业化经营,实行“公司+基地+农户”的经营模式:一是多措并举引导广大农户着力调整种植结构,大力推广水稻、小麦优质品种;二是为粮农提供产前、产中、产后多方位的优质服务,充分调动了基地农户种粮的积极性,同时也保障了公司原料、品质的充足性、稳定性;三是走出去广开购源,与市内外30000多基地农户签定了长年稳定的采购合同,采购网络覆盖随、枣、宜三市,并以每公斤高于国家保护价0.2元的价格敞开大量收购,保障农户利益。
近年来,围绕“玉皇粮油有限公司十年发展规划”,公司以发挥地方企业带动能力为己任,以基地建设为平台,加快转变农业增长方式,促进传统农业向现代农业转变;以塑造“玉皇穗”品牌为目标,坚持标准化生产,积极推进农村土地流转和品牌化战略,壮大企业的核心实力。在发展循环农业和保障大米质量安全等方面发挥了积极的引导和推进作用。
公司拥有大米生产线一条,日生产能力400吨,加工处理稻谷12万吨,年产大米10万吨,公司有效仓容5万吨。于2012年实现销售16000万元,购稻谷6万余吨,其中基地农民供应2.2万吨,农村粮食经销商供应2.5万吨,通过粮食市场拍得1.8万吨。
玉皇粮油有限公司的健康和谐发展,推动了帝乡精品粮食的发展,促进了周边地区粮食生产基地和产业集约化的建立,为帝乡优质绿色安全粮食品牌的崛起,推动地方农业发展以及相关产业链优化升级发挥了重要作用。
英文翻译:Zaoyang Yuhuang grain and Oil Co., Ltd. was founded in July 1996, located in wudian town. It is a comprehensive private enterprise mainly engaged in grain purchase, processing, transformation and sales. Guided by the scientific outlook on development, the company has established the strategic awareness and long-term planning of high-quality products, adheres to the tenet of "based on agriculture, facing the market, relying on science and technology, developing and expanding", aims to create "yuhuangsui" series brand high-quality rice, and adopts the modern agricultural management mode of "company + base + farmer". After 17 years of hard work, the company has developed to today with 3 Branches, leading enterprises of modern agricultural industrialization with total assets of over 120 million yuan. The company covers an area of 50000 square meters, a building area of 18000 square meters, and a storage capacity of 50000 tons. It has a rice production line and a number of facilities and equipment such as Korean color separator, grain rougher separator, polishing machine, etc., with an annual rice production capacity of 200000 tons. The registered capital is 20 million yuan. There are 360 employees, more than 40% of managers and technical backbones, and an enterprise team with excellent moral character, high quality and specialization. Due to the excellent selection of materials and technology, the "yuhuangsui" brand series of high-quality big rice produced by the company has excellent quality, full grain, pure color, exquisite and transparent, fresh taste, delicious fragrance and rich nutrition, which surpasses the traditional quality, and achieves a good combination of taste, flavor and nutrition, and is a non-toxic, harmless and pollution-free simple green food. The products are exported to Wuhan, Shaanxi, Guangxi, Guangdong, Zhejiang, Sichuan, Guizhou and other places, and have established a stable sales network in more than ten provinces and autonomous regions. Since the company was put into operation in July 1996, it has built a standardized self-supporting production base of 400 mu, and has driven more than 10000 base farmers to increase their income and become rich. In order to achieve the win-win strategic goal of "let the tiller benefit, let the company develop", in recent years, we have vigorously developed the grain industrialization management, and implemented the business model of "company + base + farmer": first, we should take multiple measures to guide the farmers to adjust the planting structure, and vigorously promote the high-quality varieties of rice and wheat; second, we should provide the food and agriculture with various high-quality services before, during and after production, It has fully mobilized the enthusiasm of the farmers in the base to grow grain, and also ensured the sufficiency and stability of the company's raw materials and quality. Thirdly, it has gone abroad to open up purchasing sources, signed long-term and stable purchasing contracts with more than 30000 farmers in and out of the city. The purchasing network covers Suiyuan, jujube and Yibin, and has opened up a large number of acquisitions at a price of 0.2 yuan per kilogram higher than the national protection price to protect the interests of farmers 。 In recent years, focusing on the "ten year development plan of Yuhuang grain and Oil Co., Ltd.," the company takes the local enterprises' driving ability as its duty, the base construction as its platform, accelerates the transformation of agricultural growth mode, promotes the transformation from traditional agriculture to modern agriculture, takes the shaping of "yuhuangsui" brand as its goal, adheres to standardized production, actively promotes the rural land circulation and brand strategy, and strengthens enterprises The core strength of the industry. It has played an active role in guiding and promoting the development of circular agriculture and ensuring the quality and safety of rice. The company has a rice production line with a daily production capacity of 400 tons, a processing capacity of 120000 tons of rice, an annual output of 100000 tons of rice, and an effective storage capacity of 50000 tons. In 2012, it achieved sales of 160 million yuan and purchased more than 60000 tons of rice, including 22000 tons supplied by base farmers, 25000 tons supplied by rural grain distributors and 18000 tons sold through grain market. The healthy and harmonious development of Yuhuang grain and Oil Co., Ltd. has promoted the development of high-quality grain in Dixiang, promoted the establishment of grain production bases and industrial intensification in surrounding areas, played an important role in the rise of Dixiang's brand of high-quality green and safe grain, promoted the development of local agriculture and the upgrading of relevant industrial chains.
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