【婵真是哪个国家的品牌？】

《富韩化妆品》创立的当年，化妆品市场已被大品牌占领，没有知名度的化妆品在不做广告的情况下，占有一席之地是几乎不可能。但婵真用自己独特的试用品战略克服了这艰难的困境。对自己的技术势力有坚实信任的婵真把广告费投资在试用品上。婵真大量地生产，赠送试用品，通过用过试用品的顾客们的反馈，认可婵真的人越来越多了。

婵真隔离霜婵真的广告标语及第一经营战略《仅用试用品就能感觉到皮肤的改善》就在此时标出。它足以表现出了婵真在品质上的志向精神。以这优秀的品质为基础，婵真在创业5年里打破了300%的增长率，也让所胃的化妆品业惊叹不已。1991年，富韩化妆品的江原道现代设施的工厂正式完工，1993年把名称改为[婵真]的同时，渐渐地展示出了“专业基础化妆品企业”潜在的威力。

突破基础化妆品格局的产品

婵真开发出的富有多重保护效果新产品，展现了婵真独立的独创性和实验精神。1985年婵真研究并开始出售的《婵真按摩霜》，能亲自体验出排除的污垢。这惊人的产品效能吸引了众多的顾客，使他们坚信地意识到[按摩霜=婵真]的公式。在1988年婵真在国内首家研制出的水性清洁系列洁面水，一上市就被抢得精光。

而且研制出营养霜和按摩霜复合而制成的《调理霜》，营养霜和精华液合为一的《营养精华霜》，柔肤水，乳液，精华液结合制成的《柔肤精华乳液》。。等产品连续占领了国内化妆品市场。特别是1998年改名为[新调理霜]的原[调理霜]，在化妆品市场连续2年独占[基础化妆品销售第一]的宝座，直到今天仍受到顾客们的青睐。

进入机内免税店并肩世界一流名品，1991年首家获取了挑剔无比的日本著名的厚生省化妆品销售许可，94年在国内首家进入机内免税店，1996年获得品质保证Q证。婵真一直以这样领先一步的品质，先后得到了广大顾客们的品质上的认可

而且在过去2001年婵真化妆品荣获韩国能率协会评选的大韩民国第一品牌奖，“婵真美菁”2001年被韩国能率协会评选为大韩民国市场部新产品“名品奖”。紧接着2002年“媚姿”系列，2003年“婵真抗皱”系列，2004年“艺富兰”系列产品也获得同样的奖项，在“网站名品”获选项目中也获取了“名品奖”等。婵真产品的优秀的最高品质和技术被国内外认证。

这样超前的成果，在“卡通青蛙精神”代表的特殊的战略，婵真的广告形象中足以体现出来。以“卡通青蛙”为题材制作的这种率真的广告，给化妆品业，整个国家的广告业带来了极大的转换。

1993年精力充沛地爬着纽约繁华地区最高(empirestatebuilding)楼的广告，给大韩民国广告业带来深刻印象。这个青蛙广告，变成了卡通式的生动“青蛙博士”人物，成为了把婵真告之给广大顾客的第一功臣。

婵真全家福受国民青睐的企业迎着21世纪，婵真的目标仍然是把握全世界的“名品创造”以努力进入世界前100大化妆品企业(WWD选拔)和成立20周年为起点，在21世纪无限的竞争时代，婵真以国际性企业更加加快步伐，从2004年1月1日起重新设立中央研究中心，把它改名为“婵真技术中心”。

设立于原州太长农场的婵真技术中心属下，有研究科技能性新产品开发的“化妆品研究中心”和研究自然成分的“活性生物体研究中心”高功能性化妆品开发的“应用研究中心”。拒绝向著名品牌交纳版税，模仿其产品技术的生产企业，仅用国内资本和技术发展的婵真，致力于成为能代表国家的优质国民企业。

英文翻译：When Fuhan cosmetics was founded, the cosmetics market had been occupied by big brands. It was almost impossible for cosmetics without popularity to occupy a place without advertising. However, Chan Zhen overcame this difficult dilemma with her unique trial product strategy. Chan Zhen, who has a solid trust in his own technology, invests his advertising expenses in trial products. Chan Zhen produces a large number of products and presents them as test articles. Through the feedback of customers who have used the test articles, more and more people recognize Chan Zhen. At this time, the advertising slogan and the first business strategy of Chanzhen isolation cream and Chanzhen are marked. It is enough to show the aspiration of Chan Zhen in quality. Based on this excellent quality, Chanzhen has broken the growth rate of 300% in five years of entrepreneurship, which also amazes the cosmetics industry. In 1991, the factory of JiangYuanDao modern facility of Fuhan cosmetics was officially completed. In 1993, when the name was changed to "Chan Zhen", it gradually showed the potential power of "professional basic cosmetics enterprise". The new products with multiple protective effects developed by Chanzhen, a product that breaks through the pattern of basic cosmetics, show the independent originality and experimental spirit of Chanzhen. In 1985, Chan Zhen research and began to sell "Chan Zhen massage cream", can personally experience the dirt. This amazing product performance has attracted many customers, making them firmly aware of the formula of "massage cream = Chan Zhen". In 1988, Chan Zhen was the first to develop a series of water-based cleansing water in China, which was snatched from the market. Moreover, we have developed the "conditioning cream" made of compound cream and massage cream. The cream and essence are combined into the cream of nourishing essence, the skin lotion, the lotion and the essence. And other products continuously occupy the domestic cosmetics market. In particular, the original "conditioning cream", renamed as "new conditioning cream" in 1998, has occupied the throne of "No.1 sales of basic cosmetics" in the cosmetics market for two consecutive years, and is still favored by customers today. In 1991, it was the first one to obtain the sales license of Japan's famous housheng cosmetics. In 1994, it was the first one to enter the duty-free shop in China. In 1996, it obtained the Q certificate of quality assurance. With such a leading quality, Chan Zhen has been recognized by customers in terms of quality. In the past 2001, Chan Zhen cosmetics won the first brand award of the Republic of Korea selected by Korea energy rate Association. In 2001, Chan Zhen Meijing was selected as "famous product award" by Korea energy rate Association for new products of the market department of the Republic of Korea. Then in 2002 "Meizi" series, 2003 "Chan Zhen anti wrinkle" series, 2004 "Yi Fulan" series products also won the same award, in the "website famous products" selected projects also won the "famous products Award" and so on. The best quality and technology of Chan Zhen products are certified at home and abroad. Such advanced achievements can be reflected in the special strategy represented by "cartoon frog spirit" and the advertising image of Chan Zhen. This kind of Frank advertisement with the theme of "cartoon frog" has brought great transformation to the cosmetics industry and the advertising industry of the whole country. In 1993, the advertising industry of the Republic of Korea was impressed by the energetic climbing of the highest building in the prosperous area of New York. This frog advertisement has become a cartoon like and vivid "frog doctor" character, and has become the first actor to tell the truth of the Chan to the vast number of customers. In the 21st century, the enterprises favored by the whole family of Chan Zhen are facing the 21st century. Chan Zhen's goal is still to grasp the world's "famous product creation" and strive to enter the world's top 100 cosmetics enterprises (WWD selection) and the 20th anniversary of its establishment as the starting point. In the era of infinite competition in the 21st century, Chan Zhen is speeding up the pace of international enterprises. From January 1, 2004, it will re establish the Central Research Center and change its name It is the "Chanzhen technology center". Established under the Chanzhen technology center of Yuanzhou Taichang farm, there are "cosmetics research center" for the development of new products with scientific and technological capabilities and "Application Research Center" for the development of high-function cosmetics with "active organism research center" for the research of natural ingredients. Refusing to pay royalties to famous brands and imitating their products and technologies, Chanzhen, which only uses domestic capital and technology development, is committed to becoming a high-quality national enterprise that can represent the country.

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