【地下铁是哪个国家的品牌？】

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柳州地下铁饮食管理有限公司，位于广西柳州，由香港籍卡尔.谢先生于2007年正式注册成立，专业从事休闲饮食管理连锁经营，也是广西第一家特许经营连锁企业。至2016年1月已先后在全国28个省169个市内开设门店近2200家，同时也与众多世界500强食品企业建立了长期战略合作伙伴关系。主原料来自十多个国家和地区，并在香港和东莞建立了产品品质检测、检验中心，获得了中国QS强制质量认证。

2004年，创始人CarlTse来到香港，在他居住的旺角一带，正是茶餐厅、小食肆林立之地，在常光顾的茶餐厅里，他总要点上一杯香滑“奶茶”或者“鸳鸯”佐餐，渐渐的他发现像他这样的人在香港数不胜数，很多港人一返回香港便急不可耐的到自己经常帮衬的茶餐厅寻找自己心仪的“那杯茶”。他更发现这样好的饮品在内地居然是“踏破铁鞋无觅处”，于是开一间港式饮品专门店的想法诞生了。

2004年12月5日，经过多方准备和在香港茶餐厅的广泛学习及试味，Carl的第一间港式饮品店“地下铁”靓饮速递在湖北省武汉市武昌区司门口开业，他亲自改进调制的“招牌奶茶”、“丝袜奶茶”以人民币￥1.5~￥2的价格在店内发售，同时从香港引进近200款国际品牌茶包类中国茶、鬼佬茶及生果茶，以袋泡形式出售。独特的创意让顾客在喝得放心之余更增添整杯饮品的美感，引来同行纷纷模仿。从此“地下铁”靓饮速递扭转了饮品店行业的低质暴利之风，高品质、低价格也成为“地下铁”靓饮速递的品牌经营哲学并得到顾客的高度认可。第一间“地下铁”靓饮速递店于三线铺面位置很快创下日营业额超千元奇迹，是周边竞争对手的3-5倍，高峰营业时间排队购买的景象也成为了业内热点话题。

2006年6月，“地下铁”靓饮速递第二家店铺于武汉华中师范大学正门口开业，在这间位于二线铺面位置的8平方米小店，开业7日之后日营业额即稳定保持在5000元以上，“地下铁”靓饮速递从此走上高速发展的快车道。

2006年10月22日，“地下铁”靓饮速递首间一线铺面店铺在广西柳州市解放南路开业，高质低价的世界级饮品很快赢得市民心仪，顾客长龙排到步行街中央的情景至今让人难忘，由于店铺狭小出品慢，2007年情人节一度出现顾客需等待一个小时才能买到“地下铁”饮品的盛况。

2007年年初，“地下铁”靓饮速递将总部从武汉迁至柳州，并同时在武汉、长沙、南宁、柳州大踏步发展，至2007年7月，店铺已超过100间，位于柳州市步行街中段的旗舰店更创下日营业额超万元奇迹。到2007年10月，“地下铁”靓饮速递就成功在全广西所有地级市落地，并向周边广东、贵州、四川、重庆、安徽、湖南、湖北、山西、陕西等10多个省的近40个城市挺进。此后，“地下铁”靓饮速递以每天开设新店1-2间的惊人速度增长，2008年店铺数量增加了281间；2009年店铺数量增加了358间；2010年店铺数量增加了237间；至2011年，店铺数量即已超过千家。平均每秒钟，“地下铁”靓饮速递全国各地就会卖出8杯世界级饮品。

截至2014年，“地下铁”品牌伴随着无数铁丝的支持和祝福，已走过10周年的历程。在这10年间，“地下铁”靓饮速递在全国开设的店铺已逾2000家，为铁丝们构筑出了一个庞大的饮品王国，早已拥有属于自己的专标原料，拥有了自己激萌的网络主页，并在微信平台上开设了公众号，每天与几乎覆盖全国的铁丝进行线上交流。

英文翻译：Liuzhou subway Catering Management Co., Ltd. is located in Liuzhou, Guangxi. It was formally registered and established in 2007 by Mr. Carl Xie, a Hong Kong native. It specializes in leisure catering management chain operation and is also the first franchise chain enterprise in Guangxi. By January 2016, it has opened nearly 2200 stores in 169 cities in 28 provinces, and has also established long-term strategic partnership with many of the world's top 500 food enterprises. The main raw materials come from more than ten countries and regions, and product quality testing and inspection centers have been established in Hong Kong and Dongguan, which have obtained QS compulsory quality certification in China. In 2004, Carl TSE, the founder, came to Hong Kong. In the area of Mongkok where he lives, there are many tea restaurants and small restaurants. In the tea restaurants that he often patronizes, he always orders a cup of fragrant "milk tea" or "mandarin duck" to accompany him. Gradually, he found that there are countless people like him in Hong Kong. Many Hong Kong people are impatient to go to the tea restaurants that they often help when they return to Hong Kong Look for your favorite cup of tea. He also found that such a good drink in the mainland is actually "no place to find out", so the idea of opening a Hong Kong Style drink shop came into being. On December 5, 2004, after many preparations and extensive study and taste in Hong Kong Tea Restaurant, Carl's first Hong Kong Style drink shop "subway" beverage express service opened at the gate of Sichang District, Wuhan City, Hubei Province. He personally improved the preparation of "signature milk tea" and "silk socks milk tea" and sold them in the shop at the price of RMB 1.5-2. At the same time, he introduced nearly 200 international brand tea from Hong Kong Bags of Chinese tea, guilao tea and fruit tea are sold in bags. The unique creativity makes customers feel more comfortable and adds the beauty of the whole drink, which attracts colleagues to imitate. Since then, the "subway" beverage Express has reversed the low-quality and profiteering trend of the beverage store industry. High quality and low price have become the brand management philosophy of "subway" beverage express and have been highly recognized by customers. The first "subway" smart drink express shop quickly achieved a miracle of daily turnover of over 1000 yuan at the third tier shop, 3-5 times that of the surrounding competitors. The scene of queuing up for purchase during peak business hours has also become a hot topic in the industry. In June 2006, the second store of "Metro" liangyin express opened at the gate of Wuhan Central China Normal University. In this 8-square-meter shop located at the second tier shop, the daily turnover was stable at more than 5000 yuan seven days after the opening. Since then, the "Metro" liangyin Express has embarked on the fast lane of rapid development. On October 22, 2006, the first tier shop of "subway" beverage express opened in Jiefang South Road, Liuzhou City, Guangxi Province. The world-class drinks with high quality and low price soon won the hearts of the public. The scene of customers standing in the middle of the pedestrian street is unforgettable. Because the shop is narrow and slow to produce, customers once had to wait for an hour to buy "subway" drinks on Valentine's day in 2007 The grand occasion. At the beginning of 2007, "Metro" liangyin express moved its headquarters from Wuhan to Liuzhou, and at the same time, it developed rapidly in Wuhan, Changsha, Nanning and Liuzhou. By July 2007, there were more than 100 stores, and the flagship store in the middle of Liuzhou pedestrian street created a daily turnover of more than 10000 yuan. By October 2007, "Metro" liangyin express had successfully landed in all prefecture level cities in Guangxi, and made progress to nearly 40 cities in more than 10 provinces, including Guangdong, Guizhou, Sichuan, Chongqing, Anhui, Hunan, Hubei, Shanxi and Shaanxi. Since then, the number of shops in "subway" has increased by an astonishing rate of 1-2 new stores opened every day. In 2008, the number of shops increased by 281; in 2009, the number of shops increased by 358; in 2010, the number of shops increased by 237; by 2011, the number of shops had exceeded 1000. On average, 8 world-class drinks will be sold every second across the country. As of 2014, "subway" brand has gone through the course of 10 years with the support and blessing of countless iron wires. Over the past 10 years, the official account of the "subway" has opened more than 2000 shops in the country, and has built a huge beverage kingdom for the wire. It already owns its own specialty materials, has its own adorable web home page, and has opened a public address on WeChat platform, and has online communication with almost all the wire.

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