我要投票 玉绣坊在床上用品行业中的票数:6
· 外 推 电 报 ·
2024-11-21 19:03:02 星期四

【玉绣坊是哪个国家的品牌?】

玉绣坊是什么牌子?「玉绣坊」是 新蔡县玉绣坊家居用品有限公司 旗下著名品牌。该品牌发源于河南省驻马店市,由创始人刘玉在2011-01-13期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

玉绣坊家居用品有限公司成立于2010年(前身是2004年成立的曙光锦绣厂),是一家集研发、设计、生产、销售、外贸为一体的综合型家纺企业,主营家用纺织品。随着生产规模扩大和公司体系的完善,玉绣坊又开发了酒店床上用品和医院专用床品系列。产品主要包括:套件类、被芯类、枕芯类、毯类、毛浴巾类、桌台布类、刺绣工艺品类等。

公司将现代化的生产工艺与新蔡当地传统手工刺绣相结合,研发出独具特色的纺织刺绣产品。

玉绣坊拥有健全的营销服务体系,在郑州成立了品牌运营中心。在国内市场以河南为中心,辐射河北、湖北、安徽、山西、陕西等周边地区,产品进驻了郑州丹尼斯、紫荆山百货等一线商场,建立了专柜、专卖店等销售网点,发展了电子商务,形成了线上、线下多渠道营销推广模式。成立了软家居的个性化线上定制中心。针对国外市场,公司成立了国际贸易部,积极开展国际贸易,满足海外市场需求。玉绣坊先后在香港、德国、上海,开封成立了产品设计与研发中心,专注于新产品的研究与开发。并在国家商标总局和香港商标局同时注册了“玉绣坊”商标,公司不断扩展与酒店、医院的合作项目,以积累更多的生产管理和新品开发经验,为客户提供更优质、更实用、更专业的产品。

玉绣坊一直把弘扬传统刺绣文化作为企业发展的一部分,将现代化的生产工艺与新蔡当地传统手工刺绣相结合,在传承创新的基础上融合手绘新技法,生产出了具特色的家纺家居产品。柔和、亮丽的流行色彩,俊秀、飘逸的绣花手绘图案,精美严谨的制作工艺,让玉绣纺产品在经典中融入时代气息,让人在享受温馨、舒适的同时,从中体会文化内涵和艺术造诣,给人以精神上的满足和享受,实现了多工艺的结合。在高质量的产品实用性装饰性的基础上提升了艺术性和观赏收藏价值,使产品更具文化内涵和价值取向,在业界受到广泛好评,市场需求也在持续扩大。

公司以互连网+为平台,以质量为生命,形成了线上+实体店多渠道发展的规划布局。玉绣坊将坚持打造具有中原传统特色的企业文化,建设完善的、符合企业发展的产销体系和服务体系,增强品牌影响力,提升核心竞争力,为消费者营造更舒适的家庭生活,为加盟者创造更多的合作机会,使人们认可玉绣坊,让世界拥有玉绣坊!



英文翻译:Yuxiufang home furnishings Co., Ltd. was established in 2010 (formerly known as Shuguang Jinxiu factory established in 2004). It is a comprehensive home textile enterprise integrating research and development, design, production, sales and foreign trade. It is mainly engaged in home textiles. With the expansion of production scale and the improvement of the company's system, yuxiufang has developed a series of hotel bedding and hospital special bedding. The products mainly include: kits, quilt core, pillow core, blanket, hairy bath towel, table cloth, embroidery crafts, etc. The company combines the modern production technology with the local traditional hand embroidery of Xincai to develop the unique textile embroidery products. Yuxiufang has a sound marketing service system and established a brand operation center in Zhengzhou. In the domestic market, with Henan as the center and Hebei, Hubei, Anhui, Shanxi, Shaanxi and other surrounding areas, the products have entered the first-line shopping malls such as Zhengzhou Dennis department store and Zijingshan department store, established sales outlets such as counters and specialty stores, developed e-commerce, and formed the online and offline multi-channel marketing and promotion mode. Established a personalized online customization Center for soft home. In view of the foreign market, the company has established the Department of international trade to actively carry out international trade and meet the needs of the overseas market. Yuxiufang has successively established product design and R & D center in Kaifeng, Hong Kong, Germany and Shanghai, focusing on the research and development of new products. The company has also registered the "yuxiufang" trademark with the state trademark administration and the Hong Kong Trademark Office. The company continues to expand its cooperation projects with hotels and hospitals to accumulate more experience in production management and new product development, so as to provide customers with higher quality, more practical and more professional products. Yuxiufang has always regarded the promotion of traditional embroidery culture as a part of the development of the enterprise. It combines the modern production technology with the local traditional manual embroidery of Xincai, integrates the new hand-painted techniques on the basis of inheritance and innovation, and produces home textile products with characteristics. Soft and bright popular colors, beautiful and elegant embroidery hand-painted patterns, and exquisite and rigorous production technology make jade embroidery and spinning products integrate with the flavor of the times in the classics, so that people can experience the cultural connotation and artistic attainments while enjoying warmth and comfort, give people spiritual satisfaction and enjoyment, and realize the combination of multiple technologies. On the basis of practical decoration of high-quality products, it improves the value of art and ornamental collection, making the products more cultural connotation and value orientation, which are widely praised in the industry, and the market demand continues to expand. With Internet + as the platform and quality as the life, the company has formed a multi-channel development planning layout of Online + physical stores. Yuxiufang will insist on building the enterprise culture with the traditional characteristics of the Central Plains, build a perfect production and marketing system and service system in line with the enterprise development, enhance the brand influence, enhance the core competitiveness, create a more comfortable family life for consumers, create more cooperation opportunities for franchisees, make people recognize yuxiufang, and let the world have yuxiufang!

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