【四季飘香板烧饭是哪个国家的品牌？】

铁板烧起源于日本，拥有悠久历史，最早是由日本的西餐发源而来，由此产生了厨师以铁板为舞台、刀铲为道具现场制作的一种西餐和中餐的结合，是所有食材在食客们眼前烹制，让客人在进餐的同时能够欣赏到厨师厨艺的一种餐饮形式。后来这一饮食文化传到台湾，经过三十年的发展和改良，衍生出一种具有法式、中式和日式相结合的新的饮食方式，因故称为法式铁板烧，且作为一项新兴的时尚饮食形式，应用于多种类餐饮行业。

中餐口味丰富，但操作复杂，技术难掌握，人员流失严重。烤肉火锅已比较大众化，淡旺季明显，竞争太激烈。法式铁板烧作为一种新兴的时尚饮食，兼容了法式料理、日本料理、韩式料理等多种美食元素，兼具中西餐饮特性，有多元化特征，近年来逐步向二三线城市发展。铁板烧厂家为面对市场变化进行了充足的准备，许多专利技术和独特方法都经过直营店日常经营验证，能够为每个终端店面的合作经营伙伴提供诸多实际可行的帮助，市场前景乐观。

现在就职于聚盈餐饮，致力于大众餐饮创业项目的开发和研究。通过五年的研究我开发出四季飘香的板烧品牌。我就思考如何将铁板烧的优势和特点复制到快餐，开发一个符合快餐定位的铁板烧项目。聚盈餐饮做了近三万分市场调研，去摸清板烧市场总量，了解大众的口味偏好。我耗费三年时间，做近762次板烧测试，终于略有所成，将美食的匠心融于铁板之中。

将铁板烧的优势和特点复制到快餐，开发一个符合快餐定位的铁板烧项目，在研发项目时首先就是要做好定位，包括顾客群定位、口味定位、价格定位、风格定位、色调定位、选址定位、四季飘香品牌价值观、品牌理念等 。

英文翻译：Teppanyaki originated in Japan and has a long history. It was originated from the western food in Japan. As a result, a combination of Western food and Chinese food was produced by chefs on the stage of Teppanyaki and on the spot with knives and shovels as props. It is a kind of catering form in which all the ingredients are cooked in front of the customers, so that the guests can enjoy the chef's cooking skills while eating. Later, this food culture spread to Taiwan. After 30 years of development and improvement, a new way of food with the combination of French, Chinese and Japanese styles was derived. For some reason, it was called French Teppanyaki. As a new fashion food form, it was applied to many kinds of catering industry. Chinese food is rich in taste, but the operation is complex, the technology is difficult to master, and the personnel loss is serious. The BBQ hotpot has been popular, the light season is obvious, and the competition is too fierce. As a new fashion diet, French Teppanyaki is compatible with various food elements such as French cuisine, Japanese cuisine and Korean cuisine. It has both Chinese and Western food characteristics and diversified characteristics. In recent years, it has gradually developed to the second and third tier cities. Teppanyaki manufacturers have made sufficient preparations for the changes in the market. Many patented technologies and unique methods have been verified by the daily operation of the direct stores, which can provide many practical help for the partners of each terminal store. The market prospect is optimistic. Now, he works in Juying catering, and is committed to the development and research of mass catering entrepreneurial projects. Through five years of research, I have developed a brand of BBQ with four seasons fragrance. I think about how to copy the advantages and characteristics of Teppanyaki to fast food and develop a Teppanyaki project in line with the positioning of fast food. Juying catering has done nearly 30000 Market Research to find out the total amount of BBQ market and understand the taste preference of the public. It took me three years to do nearly 762 BBQ tests, and finally I got a little success. I integrated the delicacy into the iron plate. Copy the advantages and characteristics of Teppanyaki to fast food, and develop a Teppanyaki project that is in line with the positioning of fast food. In the R & D project, the first step is to make a good positioning, including customer group positioning, taste positioning, price positioning, style positioning, color positioning, location positioning, four seasons floating fragrance brand values, brand concept, etc.

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