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外滩风尚连锁机构成立于2004年1月1日，总部设在天津，是天津合众创业连锁餐饮投资(控股)有限公司旗下的全资子公司，是专业经营“外滩风尚”、英文名“Seaside Scenery Coffee”品牌连锁西餐咖啡厅的专业化机构。

截至到2009年10月，外滩风尚已开设西餐咖啡厅49家，其中天津28家、山西20家、北京1家，在天津和山西地区已经成长为行业的领军品牌。外滩风尚以“传播咖啡文化，推广优雅生活”为宗旨，依托“成熟咖啡技术和经典健康餐品”，致力于为都市人搭建信息沟通平台，提供情感交流的空间。

外滩风尚品牌定位为商务休闲西餐咖啡厅，环境优雅时尚，产品结构以咖啡和简餐为主，产品设计主要针对职场白领和商务人士两大客户群。本公司连锁经营管理系统执行ISO9001：2000国际质量体系标准，是优雅传统与现代管理方式的经典结合。

2007年，外滩风尚品牌被山西省连锁经营协会评为“山西省2006—2007连锁经营可信企业”，2008年，外滩风尚被全国特许经营企业维权会议组委会授予“全国特许经营推荐品牌”，获选“全国百家特许经营推荐品牌”、“天津可信餐饮企业”、“天津市诚信企业”。

长期以来，外滩风尚坚持“诚信、创新、求知、合作”的基本理念，贯彻“为客户创造价值，为员工搭建平台”、“分配合理、创造和谐”的核心价值观，以“立足津晋，辐射全国”为企业发展战略目标，“精益求精，追求”。

外滩风尚，全力打造中国西式连锁餐饮的知名品牌。

英文翻译：Founded on January 1, 2004, the Bund fashion chain organization is a wholly-owned subsidiary of Tianjin Hezhong venture chain catering investment (holding) Co., Ltd. It is a specialized organization specialized in the management of "Bund fashion" and "seaside scene coffee" brand chain Western food coffee hall. As of October 2009, 49 western style coffee shops had been opened in the Bund fashion, including 28 in Tianjin, 20 in Shanxi and 1 in Beijing. It has grown into a leading brand in the industry in Tianjin and Shanxi. The Bund fashion aims at "spreading coffee culture and promoting elegant life", relying on "mature coffee technology and classic healthy food", and is committed to building an information communication platform for urbanites and providing space for emotional communication. The Bund fashion brand is positioned as a business leisure Western food cafe with elegant and fashionable environment. The product structure is mainly coffee and simple meal. The product design is mainly aimed at the two major customer groups of white-collar workers and business people. The chain operation management system of the company implements ISO9001:2000 international quality system standard, which is the classic combination of elegant tradition and modern management mode. In 2007, the Bund fashion brand was rated as "Shanxi Province 2006-2007 chain operation trusted enterprise" by Shanxi provincial chain operation association. In 2008, the Bund fashion was awarded "national franchise recommended brand" by the Organizing Committee of national franchise enterprise rights safeguarding conference, and was selected as "national 100 franchise recommended brand", "Tianjin credible catering enterprise" and "Tianjin honest enterprise". For a long time, the Bund fashion adheres to the basic concept of "integrity, innovation, knowledge seeking and cooperation", implements the core values of "creating value for customers, building platform for employees", "reasonable distribution and creating harmony", takes "based on Jinjin and radiating the whole country" as the strategic goal of enterprise development, "keep improving and pursuing". Bund fashion, strive to build a famous brand of Chinese western chain catering.

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