【万杰隆ONEDREAM是哪个国家的品牌?】
万杰隆诉求对象以18-35岁,有独特时尚态度的年轻人为核心消费族群,以设计师团队及买手团队为核心,通过在精致化时尚产品中植入时下生活中新理念、新态度的文化元素,以“E时尚”呼应消费群体向往自由、追求独特、释放自我的心理诉求,ONEDREAM将“E时尚”作为品牌区隔,通过对都市时尚、都市生活、都市行旅产品的有机时尚化融合,通过互联网技术进行产品定制、设计、销售等环节,打造品牌长远竞争力的战略,凸现出我品牌“快时尚”的品牌战略略产品视觉系统,都市休闲系列、都市时尚系列、都市行旅系列。
厦门万杰隆集团有限公司成立于2002年,集开发、设计、生产、销售、服务为一体的企业。
多年来凭借尚性视野与前瞻性思维,万杰隆人不断驱动企业跳跃式突破性发展,旗下万杰隆运动生活和ONEDREAM都市生活两大品牌业务已经巍然成型。万杰隆运动生活自成立起至今已有品牌专卖店、专柜2000余家,基本覆盖全国一二三类市场,从事终端拓展与销售人员数万人,良好的单店盈利情况使万杰隆在后奥运时代的稳健崛起,为“万杰隆”跨越式发展奠定了坚实的基础。
2009年、公司启动了“模式创新五大战略”针对观念、战略、人才、资金、设计、渠道、生产等方面进行系统革新,特别提出颠覆行业传统渠道的“1+E营运行模式”(开实体店送网店),旨在塑造品牌核心竞争力,实现品牌大跨越。
英文翻译:With 18-35-year-old young people with unique fashion attitude as the core consumer group, designer team and buyer team as the core, through embedding the cultural elements of new ideas and attitudes in current life in refined fashion products, and echoing the psychological demands of consumers who yearn for freedom, pursue uniqueness and release themselves with "e fashion", ONEDREAM will "e fashion" As a brand segmentation, through the organic fashion integration of urban fashion, urban life and urban travel products, product customization, design, sales and other links through Internet technology, to create a long-term competitiveness strategy of the brand, highlighting the brand strategy of "fast fashion" of our brand product vision system, urban leisure series, urban fashion series, urban travel series. Founded in 2002, Xiamen wanjielong Group Co., Ltd. is an enterprise integrating development, design, production, sales and service. Over the years, depending on the perspective of fashion and forward-looking thinking, the company has been constantly driven by the people of wandelung, and its two brand businesses of wandelung sports life and ONEDREAM urban life have taken shape. Since its establishment, wanjielong sports life has more than 2000 brand stores and counters, basically covering the first, second and third markets in China, with tens of thousands of terminal expansion and sales personnel. Good single store profitability has made wanjielong rise steadily in the post Olympic era, laying a solid foundation for the leapfrog development of "wanjielong". In 2009, the company launched the "five strategies of model innovation" to carry out systematic innovation in terms of concept, strategy, talent, capital, design, channel, production and other aspects. In particular, it proposed the "1 + e-business operation mode" which subverted the traditional channels of the industry (open physical stores and send them to online stores), aiming at shaping the core competitiveness of the brand and realizing the great leap forward of the brand.
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