【家湘美JIAXIANGMEI是哪个国家的品牌?】
家湘美成立于2001年,总部位于盛产杉木著称的湖南省安化县。广茂的林木资源,造就了家湘美的品质。经过十余年的不懈努力,如今已发展成为一家集产品研发、定制生产、营销服务于一体的装饰建材大型企业。
生产基地
作为安化县林业大型企业,安化广茂的林木资源,为家湘美扎实稳定的发展奠定了坚定的基础。截止2009年,在各级政府、家湘美代理商和经销商的支持下,在全体家湘美人的努力下,家湘美生产厂区面积达到50000平米,年生产量达到100万张,稳居湖南省板材生产行业前列。随着公司不断发展,在原厂区生产量无法满足的情况下,家湘美在印尼、北美、新西兰等地建立了采购基地,通过批量式采购优势,为板材生产提供优质原木。同时公司在山东临沂等地也相继拥有生产工厂,并在湘赣等地拥有家湘美林场,从而满足全国市场所需。
产品结构
产品环节,通过对市场的深入调查走访,家湘美建立了相对健全的产品体系,产品类别涵盖生态板、家具板、细木工板、饰面板、胶合板、石膏板等板材及五金配件、胶水、实木线条、同色移门、同色室内门、护墙、封边条、pvc膜等等。公司产品品类齐全满足顾客一站式购物体验。
特别是在目前市场广泛青睐的全屋同色配套系列产品上,家湘美17年推出了10余款花色全屋同色配套,满足消费者个性需求,满足消费者全屋同色需求。
在产品品质上, 家湘美板材以ACEART技术工艺为核心,全数码烘干,从板芯、胶水再到净醛、抗醛生产技术,公司把每一块板材都当成一件艺术品来进行精心打磨,只为为您提供0醛的健康好板!
精耕服务
2016年,家湘美积极推进“市场营销、渠道建设、品牌建设”三位一体的发展理念,开始在全国推行“家湘美超级卖场”的理念,通过团队建设、卖场打造、导购培训等环节,提升终端盈利能力。同时,聘请专业的衣柜定制团队,从产品、软件、设计等环节,帮助终端加盟商轻松切入定制衣柜市场。
2017年家湘美打造“智能家居系统”,以便利、简单、快捷的产品思维,为80、90后提供轻松、人性化的家装“轻”体验。
全国战略布局
随着家湘美公司不断壮大,市场范围的不断扩大,15年开始家湘美逐渐布局全国市场。短短两年时间内相继开发了湖南省、江西省、贵州省、重庆、湖北省、河南省等地市场,家湘美的红旗遍布全国21个省。截止到2016年底,加盟店突破600家。
英文翻译:Jiaxiang Meicheng, founded in 2001, is headquartered in Anhua County, Hunan Province, which is famous for its Chinese fir. The forest resources of Guangmao bring up the quality of jiaxiangmei. After more than ten years of unremitting efforts, now has developed into a set of product research and development, customized production, marketing services in one of the decorative building materials large enterprises. As a large-scale forestry enterprise in Anhua County, the production base has laid a solid foundation for the solid and stable development of jiaxiangmei. As of 2009, with the support of governments at all levels, agents and distributors of jiaxiangmei, and with the efforts of all Xiangmei, jiaxiangmei's production plant area has reached 50000 square meters, with an annual production capacity of 1 million pieces, ranking in the forefront of plate production industry in Hunan Province. With the continuous development of the company, jiaxiangmei has established a purchasing base in Indonesia, North America, New Zealand and other places where the production capacity of the original plant cannot be met. Through the advantages of batch purchasing, jiaxiangmei provides high-quality logs for plate production. At the same time, the company also has production plants in Linyi and other places in Shandong Province, and has jiaxiangmei forest farm in Hunan and Jiangxi Province, so as to meet the needs of the national market. Through in-depth market survey and visit, jiaxiangmei has established a relatively sound product system for product structure products. The product categories include ecological board, furniture board, joinery board, veneer, plywood, gypsum board and other board and hardware accessories, glue, solid wood line, same color moving door, same color indoor door, parapet, edge sealing strip, PVC film and so on. The company's product categories are complete to meet customers' one-stop shopping experience. In particular, in the current widely favored series of all house color matching products, jiaxiangmei launched more than 10 kinds of all house color matching products in 17 years to meet the individual needs of consumers and the needs of all house color matching. In terms of product quality, jiaxiangmei plate takes aceart technology as the core, digital drying, from plate core, glue to pure aldehyde and anti aldehyde production technology, the company takes each plate as an artwork to polish carefully, and only provides you with a healthy plate with 0 aldehyde! In 2016, jiaxiangmei actively promoted the three in one development concept of "marketing, channel construction and brand construction", started to implement the concept of "jiaxiangmei hypermarket" throughout the country, and improved the terminal profitability through team building, store building, shopping guide training and other links. At the same time, a professional wardrobe customization team is employed to help terminal franchisees easily enter into the customized wardrobe Market from product, software, design and other links. In 2017, jiaxiangmei created the "smart home system" to provide the post-80s and post-90s with a convenient, simple and fast product thinking with a relaxed and humanized home decoration "light" experience. With the continuous expansion of jiaxiangmei company and the continuous expansion of market scope, the national strategic layout began to gradually layout the national market in 2015. In just two years, we have successively developed markets in Hunan Province, Jiangxi Province, Guizhou Province, Chongqing, Hubei Province, Henan Province, etc., and the red flag of jiaxiangmei has spread across 21 provinces in China. By the end of 2016, there were more than 600 franchise stores.
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