【国望GUOWANG是哪个国家的品牌？】

中国?国望机械集团中国印后设备行业首屈一指的生产供应商之一。公司成立于1993年，是集开发、设计、生产、销售、服务为一体的中德合资企业。

国望·做中国印后设备开拓者

作为印后机械行业领跑者，国望集团为您考虑的是如何打造更高品质的产品。数十年的生产经验，确保了国望集团决定性的领先优势，是高效印后的资深合作伙伴的不二选择。

德国沃伦贝格的加盟合资

2013年，国望与德国baumann集团合资成立沃伦贝格国望（上海）机械有限公司。谈及合作原因，董事长林国平指出，沃伦贝格在欧洲裁切领域久负盛名，但在中国市场的营销仍处空白，而国望在国内有着较高的品牌知名度，市场和渠道较为完善，此次合作正是双方平台的优势互补，因此一拍即合。通过与沃伦贝格合作，国望不仅成功切入高端印后市场，而且在为高端客户的服务工作方面也走在了行业前列。“我们很有信心通过沃伦贝格的品牌、管理、技术优势，以适中的价格服务于国内外高端客户。同时，国望的自有品牌也将继续主打国内外中高端客户市场。公司计划通过双品牌战略，最终实现对市场有点有面的全覆盖。”林国平强调。此外，在高端市场客户的开拓层面上，国望丝毫也不含糊。这一点，从国望积极走出国门、不断向海外市场进军可见一斑。目前，国望把海外市场的扩展重点放在欧美地区。对此，林国平解释说：“与东南亚市场更加重视价格相比，欧美国家的产品定位较高，能够体现出产品的价值和空间。”“很多国内的印后品牌不敢把自己定位高端，这是一种缺乏自信的表现。”林国平补充说，“当然，从另一个层面上讲，如果产品的品质达不到欧美市场的认可，你强行推销给人家，自己的损失可能会更加严重。欧美市场的门槛很高，许多产品的安全不达标，根本没办法进入这个市场。哪怕只是把这些产品白白送给欧美的企业，他们可能还嫌运费高呢。”2007年，国望正式进入欧美市场。在不到7年的时间里，其欧美市场的份额占比已经能够达到20%左右，成绩相当可观。“通过几十年的努力，国望成就的品牌摆在那里，很多客户都能接受这一点。现在的企业喜欢拼价格，这必然会减低产品的品质，否则就会亏损，但我们不怕。”林国平信心满满。现如今，有了德国沃伦贝格品牌的助力，国望底气更足了。

日本小森公司的OEM

2014年，中国?国望集团与日本小森KOMORI合作，结成战略性合作伙伴关系。KOMORI作为全球赫赫有名的印刷机制造厂商，在众多印后设备制造商中选择与国望集团携手，国望的品牌走向更远更广阔的舞台，更好地诠释国望产品高品质的优越性。

英文翻译：China Guowang Machinery Group is one of the leading production suppliers in China's post press equipment industry. Founded in 1993, the company is a Sino German joint venture integrating development, design, production, sales and service. Guowang · to be a pioneer of China's post press equipment as a leader in the post press machinery industry, Guowang group is considering how to create higher quality products for you. Decades of production experience has ensured the decisive leading advantage of Guowang group, which is the only choice for senior partners of efficient post press. In 2013, Guowang and Baumann group of Germany jointly established Guowang (Shanghai) Machinery Co., Ltd. Talking about the reasons for cooperation, Lin Guoping, chairman of the board of directors, pointed out that Wallenberg has a long-standing reputation in the European cutting field, but the marketing in the Chinese market is still blank, while Guowang has a high brand awareness in China, and the market and channel are relatively perfect. This cooperation is just the complementary advantages of the platforms of both sides, so it's on the spot. Through cooperation with Wallenberg, Guowang not only successfully entered the high-end post press market, but also took the lead in the service work for high-end customers. "We are very confident to serve high-end customers at home and abroad at a moderate price through Wallenberg's brand, management and technical advantages. At the same time, Guowang's own brand will continue to focus on the domestic and foreign high-end customer market. The company plans to achieve a bit of full coverage of the market through the two brand strategy. " Lin Guoping stressed. In addition, on the development level of high-end market customers, Guowang is not ambiguous at all. This can be seen from Guowang's active going out of the country and continuous march into the overseas market. At present, China hopes to focus on the expansion of overseas markets in Europe and the United States. To this end, Lin Guoping explained, "compared with the Southeast Asian market, which pays more attention to price, the product positioning of European and American countries is higher, which can reflect the value and space of products." "Many domestic post press brands dare not position themselves as high-end, which is a lack of self-confidence." Lin added, "of course, on the other hand, if the quality of the product does not meet the recognition of the European and American market, and you forcibly sell it to others, your loss may be more serious. The European and American market has a high threshold. Many products are not up to the standard in terms of safety, so there is no way to enter this market. Even if they just send these products to the enterprises in Europe and America, they may think the freight is high. " In 2007, Guowang officially entered the European and American market. In less than seven years, its market share in Europe and the United States has been able to reach about 20%, with considerable achievements. "Through decades of efforts, Guowang's brand of achievement is there, which many customers can accept. Today's enterprises like to compete for prices, which will inevitably reduce the quality of products, or they will lose money, but we are not afraid. " Lin Guoping is full of confidence. Now, with the help of the German Wallenberg brand, the national hope is more abundant. In 2014, Japan Komori's oem2014, China? Guowang group cooperated with Japan Komori to form a strategic partnership. Komori, as a well-known printing machine manufacturer in the world, has chosen to work with Guowang group among many post press equipment manufacturers. Guowang's brand has gone further and wider stage to better explain the superiority of Guowang's high quality products.

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