我要投票 萨莉亚Saizeriya在餐饮连锁行业中的票数:10
· 外 推 电 报 ·
2024-11-21 21:07:29 星期四

【萨莉亚Saizeriya是哪个国家的品牌?】

萨莉亚Saizeriya是什么牌子?「萨莉亚Saizeriya」是 上海萨莉亚餐饮有限公司 旗下著名品牌。该品牌发源于上海,由创始人益岡伸之在2003期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

那个时代意大利菜系并不普及。现在的董事长Shogaki先生师从经验丰富的厨师,在学艺期间深刻的领悟到“美味=原材料”的道理。出师后他一边在大学就读,一边已经开始经营第一家萨莉亚了(仅有36个座位)。

开业后虽然Shogaki先生满怀热情,希望能够让每一个客人高兴而来满意而归,同是对自己使用的原材料非常自信,但是客人并不多。那段时间是萨莉亚遇到的第一个瓶颈。

Shogaki先生一边苦苦的支撑着萨莉亚,一边开始怀疑“便宜没好货”--当时食品行业的常识。在克服这个瓶颈的过程中,Shogaki先生越来越相信“真正好的东西,应该既便宜又好吃”

功夫不负有心人,经过了一段时间的努力,餐厅的生意变得越来越好。可是1969年的某一天,灾难降临到了萨莉亚,一场大火摧毁了所有的东西。但是Shogaki先生并没有因为这件事而放弃,反而以此为契机,开始对世界各大餐饮进行研究,准备卷土重来。在众多菜系中,意大利的饮食文化深深地吸引着Shogaki先生。在对意大利餐饮进行了实地考察之后,发觉意大利的餐饮文化提倡平衡饮食、重视发挥原材料自身的美味、崇尚健康饮食,于是Shogaki先生最终选择了意大利菜。

当时说起意大利菜,大家会不约而同的把它和高级菜系联系在一起。Shogaki先生非常清楚的意识到这一观念严重影响了意大利饮食文化的推广。要大众接受意大利菜,首先就要解决人们长期以来对意大利菜的偏见。

一个偶然的机会,Shogaki先生接触到了“连锁经营”。“连锁经营”的理论为志在推广平民意大利菜的Shagaki先生带来了希望。不久之后,他便基于该理论制定出了“萨莉亚60年构想”现在,全世界范围采购、垂直采购体系等这些在萨莉亚仅有几家店铺时制定的“萨莉亚60年构想”的内容正在一一实现。构想的实现是现在乃至今后萨莉亚立足于世界企业之林的强大武器。

英文翻译:Italian cuisine was not popular at that time. Now, Mr. shogaki, the chairman of the board of directors, has learned from experienced chefs that "delicacy = raw materials" is the truth during his study. After graduation, while studying in University, he has started to run the first Sally (only 36 seats). After opening, although Mr. shogaki is full of enthusiasm and hopes to make every guest happy and come back satisfied, he is also very confident in the raw materials he uses, but there are not many guests. That time was the first bottleneck for Sally. Mr. shogaki, struggling to support her, began to suspect that "cheap is not good" - the common sense of the food industry at that time. In the process of overcoming this bottleneck, Mr. shogaki more and more believed that "the really good things should be cheap and delicious" kungfu is not negligent. After a period of efforts, the restaurant business has become better and better. But one day in 1969, a disaster hit salina, and a fire destroyed everything. But Mr. shogaki didn't give up because of this, instead, he took this opportunity to start to study the world's major restaurants and prepare to make a comeback. Among many cuisines, the Italian food culture has attracted Mr. shogaki deeply. After an on-the-spot investigation of Italian food, it was found that Italian food culture advocated balanced diet, attached importance to the delicious raw materials and advocated healthy diet, so Mr. shogaki finally chose Italian food. When it comes to Italian food, you will connect it with high-grade cuisine. Mr. shogaki is very aware that this concept has seriously affected the promotion of Italian food culture. In order for the public to accept Italian food, the first thing is to solve people's long-standing prejudice against Italian food. By chance, Mr. shogaki came into contact with "chain operation". The theory of "chain operation" has brought hope to Mr. shagaki, who aims to promote common Italian food. Not long after that, he worked out the "salia 60 year plan" based on the theory. Now, the contents of the "salia 60 year plan" developed when there are only a few stores in the world, such as procurement and vertical procurement system, are being realized one by one. The realization of the concept is now and even in the future, a powerful weapon for salia based on the world's enterprise forest.

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