我要投票 可可西里在牛肉干行业中的票数:8
· 外 推 电 报 ·
2024-11-24 05:09:06 星期日

【可可西里是哪个国家的品牌?】

可可西里是什么牌子?「可可西里」是 青海可可西里食品有限公司 旗下著名品牌。该品牌发源于青海省西宁市,由创始人邵磊在2009-04-20期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

始创于1996年,牛肉干知名品牌,西北知名的规模型肉食品加工基地,集藏牦牛养殖/土特产品收购/深加工/销售为一体的企业


青海可可西里食品有限公司(下称可可西里)是一家集藏牦牛养殖、收购、深加工、销售,土特产品收购、加工、销售等为一体的企业。现坐落于青海省西宁经济技术开发区南川工业园区。历经20年的发展,公司迅速崛起,总投资3.6亿元,形成集肉制品生产、水果制品生产、食用菌制品生产、乳制品批发零售,农畜产品开发、餐饮住宿、工业旅游、商贸流通、市场管理服务等为一体的现代化科技性集团。

自动化的流水设备线、智能化的机器人、一站式购物环境的青海文化旅游商品展销店、浓厚企业气息的文化展厅、专业的产品研发化验中心和现代化的四星饭店,环境幽雅的生态园,设施齐全的办公、会议会场,将企业打造成了集“收购、生产、加工、销售”一体化的农牧业产业化发展模式和“吃、住、游、娱、乐、购”的工业旅游厂区。

可可西里年产7000吨系列牦牛肉制品加工项目建成后,年收购牦牛肉11000吨,占青海省牦牛肉产量的10%左右。公司采用“公司+基地+农牧户”的订单收购方式,可直接带动农牧户20000户,使农牧民在农牧业产业化经营中得到实惠。同时新增就业岗位380余个,解决部分城镇下岗职工和农村剩余劳动力就业。该项目的实施推动了资源优势向产业优势和经济优势转化,对发展畜牧业、提高牛羊肉加工科技含量、增强龙头企业辐射带动能力、增加农牧民收入、加快农村小康建设有着重要的现实意义。

近年,可可西里牌系列牦牛肉产品市场销售业绩逐年上升,消费者对可可西里牌牦牛肉制品及青藏特产情有独钟,推崇备至,备受青睐。目前,构建了以西宁为中心,辐射全国的销售网络,相继在北京、上海、西安、兰州、西藏等省市区开设可可西里连锁专卖店,产品销售区域遍布全国23个省市以及各大连锁超市,2014年产品产值2亿余元,带动农牧户增收2万余户,给牧户带动增收达960元,为农牧业增效、农牧民增收和企业增效、财政增收做出积极的努力,为青海藏区经济发展做出了突出的贡献。


英文翻译:Founded in 1996, Qinghai KEXILI Food Co., Ltd. (hereinafter referred to as KEXILI), a famous brand of beef jerky, a famous large-scale meat food processing base in Northwest China, is an enterprise integrating yak breeding, purchasing, deep processing and sales, as well as the acquisition, processing and sales of local products. It is located in Nanchuan Industrial Park, Xining Economic and Technological Development Zone, Qinghai Province. After 20 years of development, the company has grown up rapidly with a total investment of 360 million yuan, forming a modern scientific and technological group integrating meat product production, fruit product production, mushroom product production, dairy product wholesale and retail, agricultural and livestock product development, catering and accommodation, industrial tourism, commercial circulation, market management and services. Automatic flow equipment line, intelligent robot, one-stop shopping environment of Qinghai cultural tourism commodity exhibition and sales shop, strong corporate culture exhibition hall, professional product research and development test center, modern four-star hotel, elegant ecological park, well-equipped office and conference venues, will build the enterprise into a collection of "acquisition, production, processing and sales" The industrialization development mode of agriculture and animal husbandry and the industrial tourism plant area of "food, housing, tourism, entertainment, entertainment and shopping". After the completion of kehexili 7000 T / a series yak meat processing project, 11000 T / a yak meat was purchased, accounting for about 10% of the yak meat production in Qinghai Province. The company adopts the order purchase method of "company + base + farmers and herdsmen", which can directly drive 20000 farmers and herdsmen, so that farmers and herdsmen can benefit from the industrialization of agriculture and animal husbandry. At the same time, more than 380 new jobs were created to solve the problem of part of urban laid-off workers and rural surplus labor force employment. The implementation of the project has promoted the transformation of resource advantages to industrial and economic advantages, which is of great practical significance for the development of animal husbandry, the improvement of the scientific and technological content of beef and mutton processing, the enhancement of the leading enterprises' radiation driving ability, the increase of the income of farmers and herdsmen, and the acceleration of the well-off construction in rural areas. In recent years, the market sales performance of KEXILI brand series yak meat products has been increasing year by year. Consumers have a special interest in KEXILI brand yak meat products and Qinghai Tibet specialty products, which are highly praised and favored. At present, we have built a nationwide sales network with Xining as the center. We have successively opened Cocoxili chain stores in Beijing, Shanghai, Xi'an, Lanzhou, Tibet and other provinces and cities. The product sales areas are all over 23 provinces and cities and supermarkets in Dalian. In 2014, the product output value is more than 200 million yuan, driving farmers and herdsmen to increase their income by more than 20000, driving herdsmen to increase their income by 960 yuan, and farming and animal husbandry Positive efforts have been made to increase efficiency, increase income of farmers and herdsmen, increase efficiency of enterprises and increase income of finance, which have made outstanding contributions to the economic development of Qinghai Tibetan region.

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