【百花牌是哪个国家的品牌？】

北京百花蜂业科技发展股份公司是一家具有90多年历史，集科研、生产、经营于一体的蜂产品高新技术企业。公司创建于1919年，前身是我国近代著名养蜂学家黄子固在北京创办的李林园养蜂场。1956年更名为北京市蜜蜡加工厂；1988年市供销社组建专业公司，成立了北京市蜂产品公司；1999年，公司实行现代企业制度，进行了股份制改造。经过几次重大的历史变革，经过几代人的苦心经营，公司获得了长足的发展。2004年7月，为了谋求更好的发展环境，公司将总部迁入了北京经济技术开发区，并在开发区建成了符合国家标准的GMP保健品生产车间。在房山长阳新建了蜂蜜生产加工基地，完成了生产基础设施和技术的升级。2006年4月，为了加大科研对企业发展的作用，公司再次更名为“北京百花蜂产品科技发展有限公司”。2011年4月再次更名为北京百花蜂业科技发展股份公司。

公司经营经历了原料经营、产品经营、品牌经营三个阶段。经营范围从最初的蜂蜜、蜂蜡原料，扩展到自主开发蜂蜜、蜂花粉、蜂王浆、蜂胶、日化、蜂产品制品等六大类140多个产品，其中蜂蜜类类产品销往了全国23个省市。

由于我公司经营的蜂产品原料来自农村，主要来自山区，而我们的产品销往城市、社区，居民是我们的主要销售对象，所以我们所从事的生产经营活动，“一头连着农民，一头连着居民”。为此公司根据企业优势和国家有关行业政策，确定了“两个发展”的发展战略：即大力发展蜂产品专卖店，构建全国的蜂产品专卖网络，扩大蜂产品销售，帮助解决下岗职工再就业；大力发展养蜂基地建设，帮助蜂农解决卖产品难的问题，帮助农民增收，为新农村建设做出贡献。

目前专卖店已遍布全国20多个省市地区，开店数量达500多家，为社会解决就业岗位1000多个。公司坚持为农服务的方针，在京郊领办为养蜂专业合作社探索出了“龙头企业+养蜂合作社+农户+标准化生产”的发展模式。为推进北京郊区的养蜂业发展作出了较大的贡献，得到了政府有关部门的肯定和表彰。

百花公司经过近几年不断发展，现已成为全国蜂产品行业龙头企业。“百花牌”品牌在公司多年的培育下，拥有较高的知名度和美誉度。连续4届被评为“北京市著名商标”；连续4届被评为“北京名牌产品”；2006年12月被国家商务部评为“中华老字号”；2006年和2007年连续二届被中国连锁经营协会评为中国零售业十大优秀特许品牌；2008年4月百花又荣获“中国驰名商标”；2008年成为奥运会、残奥会餐饮原料供应商，获得奥组委颁发的荣誉证书。

百花公司作为中国蜂产品协会副会长单位及蜂蜜专业委员会的主任单位，一直致力于维护我国蜂产品市场有序经营的工作。先后参与制定了《蜂蜜》、《蜂王浆》、《蜂胶》、《蜂花粉》的国家标准的制定工作，在全国蜂产品行业中享有很高的声誉和地位。公司总经理郭利军任中国蜂产品协会副会长，公司顾问杨寒冰现任中国蜂协蜂蜜专业委员会主任。

质量是企业生存和发展的基础。公司一直将产品质量作为重点工作，在各个环节制定控制措施和指标。培养员工的质量意识，采用先进的检测仪器和手段，确保产品质量。公司先后通过了ISO9001质量管理体系认证、ISO22000食品安全体系认证和有机食品认证。蜂蜜、蜂王浆、蜂胶三类产品通过了国家医药管理局的严格审批，获得了保健品批号，并于2007年通过了蜂产品QS市场准入认证。实现了产品质量的可追溯性和质量工作的持续改进，赢得了商家和消费者的信赖。

创新是企业发展的动力，产品创新是保持公司持续发展的重要条件。1983年公司创办了国内第一家蜂产品研究机构——北京市蜂产品研究所。汇集了蜂产品、食品营养、食品工艺和食品机械等方面的高级人材，从事蜂产品的基础研究、产品研发、生产工艺制定和生产设备改进，在国内始终处于科技创新的领先地位。

公司发展有“两个坚持”：一是坚持品牌发展战略，百花人以“面对世界，百花代表中国；面对中国，百花代表行业，把百花铸造成中国蜂业第一品牌”作为自己为之奋斗的目标，立足北京，胸怀全国，放眼世界，在同质化产品中打造品牌影响力，追求卓越；二是坚持专业化经营，唐代文学家韩愈在《师说》中有句名言：“闻道有先后，术业有专攻”。要把一个行业干好，做到家，吃透，有特色才有魅力。因为只有做专，才能做精；只有做精，才能做好。

百花人把“做大自然的天使，为人类健康尽力”作为企业的使命，促进人类健康，为人类造福；将“勤俭为根，诚信为本”的核心价值观作为企业的持家之宝，兴企之本，立事之需；“团结的集体，严明的纪律，勤奋地劳动，无私地奉献”是百花公司的企业精神。

英文翻译：Beijing Baihua bee Technology Development Co., Ltd. is a bee product high-tech enterprise with a history of more than 90 years, integrating scientific research, production and operation. The company was founded in 1919, formerly known as Li Lin Yuan beekeeping farm founded by Huang Zigu, a famous beekeeper in modern China. In 1956, it was renamed as Beijing wax processing factory; in 1988, the municipal supply and marketing cooperatives established a professional company and Beijing bee products company; in 1999, the company implemented the modern enterprise system and carried out the joint-stock transformation. After several major historical changes and generations of painstaking efforts, the company has achieved considerable development. In July 2004, in order to seek a better development environment, the company moved its headquarters to Beijing Economic and Technological Development Zone, and built a GMP health care product production workshop in the development zone that meets the national standards. A new honey production and processing base has been built in Changyang, Fangshan, and the production infrastructure and technology have been upgraded. In April 2006, in order to increase the role of scientific research in enterprise development, the company was renamed "Beijing baihuafeng product technology development Co., Ltd." again. In April 2011, it was renamed Beijing Baihua bee Technology Development Co., Ltd. The company has gone through three stages: raw material management, product management and brand management. The business scope has expanded from the original raw materials of honey and beeswax to the independent development of more than 140 products in six categories, including honey, bee pollen, royal jelly, propolis, daily chemicals and bee products, among which honey products have been sold to 23 provinces and cities nationwide. As the raw materials of bee products our company manages come from rural areas, mainly from mountainous areas, and our products are sold to cities, communities, and residents are our main sales objects, so our production and operation activities are "connected with farmers and residents at one end". Therefore, according to the advantages of enterprises and relevant national industrial policies, the company has determined the development strategy of "two developments": vigorously developing bee product stores, building the national bee product monopoly network, expanding bee product sales, helping to solve the reemployment of laid-off workers; vigorously developing bee base construction, helping bee farmers to solve the problem of selling products, helping farmers to increase income, and helping new rural areas Contribute to construction. At present, the franchised stores have spread over more than 20 provinces and cities in China, with more than 500 stores and more than 1000 jobs for the society. The company adheres to the policy of serving agriculture and leads the development mode of "leading enterprise + beekeeping cooperative + farmer + standardized production" for beekeeping professional cooperative in the suburb of Beijing. It has made great contributions to the development of beekeeping industry in Beijing suburbs and has been recognized and praised by relevant government departments. After continuous development in recent years, Baihua company has become a leading enterprise in bee products industry in China. "Baihua" brand has a high reputation and popularity under the cultivation of the company for many years. It has been rated as "Beijing famous brand" for 4 consecutive times; as "Beijing famous brand product" for 4 consecutive times; as "China time honored brand" by the Ministry of Commerce of the people's Republic of China in December 2006; as one of the top 10 excellent franchises in China's retail industry by China Chain Operation Association for 2 consecutive times in 2006 and 2007; as one of the "China famous brand" by Baihua in April 2008; as one of the Olympic and Paralympic meals in 2008 The supplier of drinking raw materials has obtained the honorary certificate issued by the Olympic Organizing Committee. As the vice chairman unit of China Bee Products Association and the director unit of honey professional committee, Baihua company has been committed to maintaining the orderly operation of bee products market in China. He has successively participated in the formulation of national standards for honey, royal jelly, propolis and bee pollen, enjoying a high reputation and status in the bee product industry of China. Guo Lijun, general manager of the company, is vice president of China Bee Products Association, and Yang Hanbing, consultant of the company, is now the director of honey Professional Committee of China bee Association. Quality is the basis for the survival and development of enterprises. The company always takes product quality as the key work and formulates control measures and indicators in each link. Cultivate the quality awareness of the staff, and adopt advanced testing instruments and means to ensure the product quality. The company has passed ISO9001 quality management system certification, ISO22000 food safety system certification and organic food certification. Honey, royal jelly and propolis have passed the strict examination and approval of the State Administration of medicine, obtained the batch number of health products, and passed the QS market access certification of bee products in 2007. It realizes the traceability of product quality and continuous improvement of quality work, and wins the trust of businesses and consumers. Innovation is the driving force of enterprise development, and product innovation is an important condition to maintain the sustainable development of the company. In 1983, the company established the first bee product research institution in China - Beijing bee product research institute. It has gathered senior talents in bee products, food nutrition, food technology and food machinery, engaged in basic research, product research and development, production process formulation and production equipment improvement of bee products, and has always been in the leading position of scientific and technological innovation in China. The company's development has "two insistences": first, adhere to the brand development strategy, Baihua people take "facing the world, Baihua represents China; facing China, Baihua represents the industry, and casting Baihua into the first brand of China's bee industry" as their goal, based in Beijing, with the whole country in mind, with the world in mind, to build brand influence and pursue excellence in homogeneous products; second, pursue excellence Adhering to professional management, Han Yu, a writer of the Tang Dynasty, has a famous saying in the book "teacher's talk": "there is an order of hearing Tao, and there is a specialization in art.". We should do a good job in an industry, make it home, eat through, and have characteristics to be attractive. Because only to be professional can we be excellent; only to be excellent can we be good. Baihua people take "being the angel of nature, doing their best for human health" as the mission of the enterprise, promoting human health and benefiting human beings; take the core values of "diligence and frugality as the root, honesty as the foundation" as the treasure of the enterprise, the foundation of the enterprise, and the need of doing things; the enterprise spirit of Baihua company is "unity, strict discipline, hard work and selfless dedication".

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