【AUPRES欧珀莱是哪个国家的品牌?】
作为国内化妆品市场的主流品牌,欧珀莱自1994年1月推向市场至今,已经在全国一千多家百货商场开设了形象专柜,并在近年保持着高额的年销售增长率,连年荣获全国市场同类产品销售额翘楚桂冠。持续的销售高速增长,使资生堂丽源化妆品有限公司成为日本资生堂集团海外销售成绩最好的公司。欧珀莱也以其卓越的品质、高雅的形象、高质量的服务成为国产化妆品翘楚,在各项评比和检测中得到了专家和消费者的认可。
为满足国内消费者不断增长的美丽需求,公司把研发符合时代需求并基于肌肤本质的护肤品作为产品功能定位,于2008年对“AUPRES/欧珀莱”品牌进行了全面更新,欧珀莱也因此而重获新生。欧珀莱随后不断更新产品系列,并于2012年1月向中国市场推出了凝聚了资生堂研究所历时八年的干细胞研究成果的AUPRESPremium欧珀莱臻源新肌系列,为中国千万女性消费者带来全新“干细胞护理”理念和系列产品,令美肌新生,宛若无龄。
资生堂丽源化妆品有限公司成立于1991年12月9日,作为日本资生堂与北京丽源公司的合资企业,公司秉承资生堂“高品质、高服务、高形象”的企业文化理念,旨在引进日本资生堂的先进技术和科学的经营管理方法,生产经营高知名度、高品质的化妆品,以适应中国市场和国际市场的需求。
1993年,公司在北京经济技术开发区建立工厂,开始在日本资生堂研究所的协助下生产“AUPRES/欧珀莱”系列化妆产品,并以北京为总部,在全国先后建立了21个分公司负责当地及周边地区的销售工作。
在实现经营目标的同时,资生堂丽源也不忘努力回报社会,积极投身各项公益事业,并一贯将环境保护作为企业重要责任,建立环保方针,长期贯彻执行。
资生堂丽源化妆品有限公司将继续坚持“高品质、高服务、高形象”的企业方针,以让消费者满意为宗旨,建立独特的管理机制,生产优质产品,构建周到的服务体系,为顾客提供全方位服务,为打造一流化妆品公司而不懈努力!
英文翻译:As the mainstream brand in the domestic cosmetics market, opale has opened image counters in more than 1000 department stores nationwide since it was introduced to the market in January 1994. It has maintained a high annual sales growth rate in recent years, and has won the title of the top seller of similar products in the national market for years. The continuous rapid growth of sales has made Shiseido Liyuan Cosmetics Co., Ltd. the best overseas sales company of Shiseido group in Japan. Opal has also become the leader of domestic cosmetics with its excellent quality, elegant image and high-quality service, and has been recognized by experts and consumers in various evaluations and tests. In order to meet the growing beauty demand of domestic consumers, the company takes the research and development of skin care products that meet the needs of the times and are based on the nature of skin as the product function orientation. In 2008, the brand "Aupres / opale" was comprehensively updated, and opale was also reborn. Opale then continuously updated its product series, and in January 2012, launched the auprespremium opale Zhenyuan new muscle series to the Chinese market, which combined the eight years of stem cell research results of Shiseido Research Institute, bringing a new "stem cell care" concept and series of products to millions of female consumers in China, making skin beauty new and age-free. Shiseido Liyuan Cosmetics Co., Ltd. was established on December 9, 1991. As a joint venture between Shiseido Japan and Beijing Liyuan company, the company adheres to Shiseido's corporate culture concept of "high quality, high service and high image", aims to introduce advanced technology and scientific management methods of Shiseido Japan, produce and operate high-quality cosmetics with high reputation to adapt to China Market and international market demand. In 1993, the company established a factory in Beijing Economic and Technological Development Zone and began to produce "Aupres / opale" series cosmetics products with the assistance of Shiseido Research Institute of Japan. With Beijing as its headquarters, the company has established 21 branches throughout the country to take charge of the sales work in the local and surrounding areas. At the same time of achieving business objectives, Shiseido Liyuan does not forget to make efforts to return to the society, actively participate in various public welfare undertakings, and always take environmental protection as an important responsibility of the enterprise, establish environmental protection policies, and implement them for a long time. Shiseido Liyuan Cosmetics Co., Ltd. will continue to adhere to the enterprise policy of "high quality, high service and high image", with the purpose of satisfying consumers, establish a unique management mechanism, produce high-quality products, build a thoughtful service system, provide customers with all-round services, and make unremitting efforts to build a first-class cosmetics company!
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