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英文翻译：In 1948, the name of "Dongxiang" was opened by the Northeast bank. Dongxiang gold shop became a gold shop with gold and silver management function in Northeast China, and also a gold shop in the national financial system. In order to carry forward the cultural concept of the brand, Dongxiang has successively applied "ziqidonglai longfengchengxiang" in product design, and gradually formed a jewelry art positioning as "Chinese fashion". Besides jewelry, Dongxiang's brand culture goes far beyond that. As a kind of belief, it permeates all kinds of subtle places in Dongxiang. The bags that we don't want to throw away, "uniform" customer's uniform, and the art display in the window all contain Dongxiang's unique views on fashion. Dongxiang, whose scale is expanding to the whole country, has obviously never neglected its emotional ties with consumers. In the spirit of innovation, Dongxiang has created many unique business models to meet the needs of the times, such as "real price" sales, "cement + mouse" operation, franchise chain, etc., which have attracted constant topics and imitators. Dongxiang manufactures jewelry at "real price" nationwide, advocates "no price increase, no false discount", all products are sold at fair price and real price; meanwhile, it establishes a large domestic naked diamond customization platform, through cooperation with the global diamond giant De Beers, its own jewelry factory produces on demand, reducing the intermediate cost up to 70%. Dongxiang introduced e-commerce into the jewelry industry, successively opened online stores in tmall, Jingdong Mall and QQ mall, and cooperated with Taobao jusuan, handhold, Gaopeng, QQ group buying and other group buying websites.

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