【康纳是哪个国家的品牌?】
康纳成立于1993年1月,其实选择天花是因为当时广州一著名工程采用进口天花出现了发霉、变形现象,这一现象在当时已达到了60万美金,觉得这一领域尚有机会,才选择了这个行业。取名康纳,即纳入健康的东西,包括优秀人才,先进技术,管理理念等。
历时两年研发,1995年获得国家专利,当年推出无机复合天花,这就是后来命名的康纳III型天花。故事:专利产品出来后,第一次推销对象是新加坡企业在广州投资的商业地产,我们敲开总工程师的门时,原来是鼎鼎有名的享受国家津贴的专家,也是老总相识多年的朋友,他说:我们已经初定进口产品,合同已放到桌上。当他听到是专利时,他看了看产品说:"你能否今晚做出个样板间看看?大家来比较!"我们说:"可以!"当晚干了个通宵。第二天,在十几位"评委"的评判下,康纳获得高分,从而为康纳天花赢得了第一个大单。1995-1998,将进口产品挤出广东市场。康纳天花彻底解决了天花易变形、变黄、发霉的难题,而且装修效果美观,从而受到广泛欢迎,在短短的三年时间,将进口产品逐出广东市场。
品牌发展历程:
1995-2003年,饱受侵权之痛!
如果说中国有多少家天花企业,恐怕谁也说不清,而有多少家企业没有侵犯康纳专利,那在老总心里清楚:打着灯笼找不出一家!好在加工工艺、产品配方是康纳以严格保密的方式而无法外传,否则康纳无法生存下来。
故事:侵犯康纳专利最早的两家企业是湖南的美特和三七,康纳毫不犹豫的拿起法律武器在长沙中院予以起诉,那时的诉讼时间较长,官司前后经历了好几年,直至两个厂倒闭而告终。
2003年再推新专利,康纳美雅系列产品。
如果说95年的专利引领了近八年的潮流,那么美雅系列的美丽却让人震惊和无可挑剔,可以说我们还真不知道以后是否还会有更美的产品,至少康纳美雅产品一推出就完全取代了原有专利的产品,以后推出几项新产品,均无法超越美雅系列那种美。
2009-2010年步入困境。
任何一个产品都有一个生命周期,康纳从成立至今已有十七年的历史,康纳产品经过巅峰后,金属天花已异军突起,越来越多的高档写字楼宇采用金属天花,同时由于康纳无机复合板仍需手工作业,在劳动力市场日益萎缩的情况下,只有采用机械化生产的产品才更有竞争力。
2010年决定转型。
2010年康纳天花仍然稳坐无机复合板的第一把交椅,但两年前就已经意识到未来市场走向,因此2009年康纳推出金属天花来主打市场,并有不少大工程采用,如广州南站;NBA体育演艺中心等,经过一年半的市场准备,康纳于2010年8月正式决定扩建工厂大批量生产金属天花。
英文翻译:Connor was founded in January 1993. In fact, the reason for choosing smallpox was that a famous project in Guangzhou adopted imported smallpox at that time, which was moldy and deformed. At that time, the phenomenon had reached 600000 US dollars. He thought there was still a chance in this field, so he chose this industry. Named Connor, it includes healthy things, including excellent talents, advanced technology, management concepts, etc. After two years of research and development, it obtained the national patent in 1995 and launched the inorganic compound smallpox, which was later named Connor III smallpox. Story: after the patented products came out, the first marketing target was the commercial real estate invested by Singapore enterprises in Guangzhou. When we knocked on the door of the chief engineer, we turned out to be a well-known expert enjoying state subsidies and a friend of the chief engineer who had known each other for many years. He said: we have initially decided to import products and the contract has been put on the table. When he heard it was patent, he looked at the product and said, "can you make a sample room tonight? Let's compare! "We said," yes! "I worked all night that night. The next day, with the judgment of more than a dozen "judges", Connor got high marks, thus winning the first big order for Connor smallpox. From 1995 to 1998, the imported products were squeezed out of Guangdong market. Connor smallpox has solved the problem of easy deformation, yellowing and mildew of smallpox thoroughly, and the decoration effect is beautiful, so it is widely welcomed. In a short period of three years, the imported products are expelled from Guangdong market. Brand development process: 1995-2003, suffering from the pain of infringement! If there are many smallpox enterprises in China, I'm afraid no one can tell, and how many enterprises haven't infringed the patent of Connor, it's clear to the boss: you can't find one with the lantern on! Fortunately, the processing technology and product formula are strictly confidential and cannot be transmitted, otherwise, Connor cannot survive. Story: the two earliest companies that infringed on Connor's patent were Mette and Sanqi in Hunan Province. Connor did not hesitate to take up the legal weapon and Sue in the Changsha middle court. At that time, the lawsuit lasted for a long time. It took several years before and after the lawsuit, until the two factories closed down. In 2003, we launched a new patent, Konami series products. If the 95 year patent has led the trend of the past eight years, the beauty of Meiya series is shocking and impeccable. We really don't know whether there will be more beautiful products in the future. At least once the kangna Meiya products are launched, they completely replace the original patented products. After the introduction of several new products, they can't surpass the beauty of Meiya series. 2009-2010 is in a dilemma. Every product has a life cycle. Connor has a history of 17 years since its establishment. After the peak of Connor products, metal ceiling has emerged. More and more high-end office buildings use metal ceiling. At the same time, because Connor inorganic composite board still needs manual work, under the situation of shrinking labor market, only products produced by mechanization are more Competitive. Transformation was decided in 2010. In 2010, Connor smallpox still held the first place in the inorganic composite board market, but two years ago, Connor realized the future market trend, so in 2009, Connor launched metal smallpox to play a major role in the market, and many large projects were adopted, such as Guangzhou south railway station, NBA sports performance center, etc. after a year and a half of market preparation, Connor officially decided to expand the factory to mass produce metal days in August 2010 FLOWER.
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