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双星集团是一个具有90多年历史的老橡胶企业，青岛双星是山东省轮胎行业目前唯一一家国有上市公司。2008年以前，以鞋服为主，2008年以后全面转型到生产轮胎和机械设备。2014年，开启二次创业新征程，确立“创双星世界名牌”发展目标和“第一、发展、开放”战略方针，逐步形成以轮胎、机械为支柱产业，地产、云网、篮球等新兴产业于一体的国际化的企业集团。

双星轮胎作为全球知名的轮胎制造企业，聚集世界一流轮胎专家，以“开发用户资源而不仅仅是开发产品”的理念，开发高端、高差异化、高附加值产品，提升自主创新能力和核心竞争力，参与中国橡胶工业协会《绿色轮胎技术规范》的制定，拥有国家级质量检测中心，产品通过ISO/TS16949质量管理体系认证、3C强制性产品认证、欧美汽车工业标准ECE等世界级体系认证，已与中国一汽、中国二汽、上汽、北汽、中国重汽、陕西重汽、力帆等中国最主要的汽车厂建立了合作关系，成为其主要战略供应商之一。产品出口欧美、非洲、东南亚、中东等140多个国家和地区，是中国同行业获准进入国际市场范围最大的企业之一。

双星机械是中国机械500强企业，国家高新技术企业，是集科研、设计、制造、安装调试与咨询服务于一体的，横跨铸造机械装备、橡塑机械装备、环保机械装备、数字化轮胎模具四个产业的综合性机械制造企业。双星机械以“创世界一流机械装备企业”为目标，为用户提供最有价值的机械装备，研发了30多个填补国内空白、替代进口的新产品，100多项技术获得国家专利。公司集成和创新世界最先进的“信息通讯、电子控制、智能装备”技术，致力于为中国轮胎企业提供世界最领先的轮胎工业4.0整体解决方案和智能装备。

近年来，中国轮胎行业已到了“行业转型拐点”，为了在新一轮的轮胎产业重整和洗牌的过程中引领市场，双星抢抓机遇，借力青岛市委市政府对国有老企业“腾笼换鸟、凤凰涅槃”的部署，以商业模式创新为中心，推进“三化”战略，实践工业4.0。启动轮胎和机械环保搬迁，转变传统观念创新新文化理念，转变运营模式加速体系、流程、信息化的再造和标准量化，转变开发模式创造用户需求获取订单。加速推进“三化两圈”产业物联网战略，创新市场细分化、组织平台化、经营单位化“三化”经营模式，创造“服务4.0”生态圈和建立“工业4.0”生态圈。

“服务4.0”生态圈（智能服务），即通过双星轮胎建立开放的服务4.0汽车后市场生态圈。选定核心群体作为目标用户，通过整合社会资源，建立开放的直面用户的线上和线下体系。路上通达全国，路下无处不在；线上线下相互融合，无缝对接；以订单信息流带动物流、金流、服务流的运行；通过交互、体验、交易、选择、服务、评测，创造需求、创造用户。

“工业4.0”生态圈（智能制造），即通过双星轮胎建立轮胎及轮胎制造装备、方案和标准的制造生态圈。率先在青岛西海岸新区董家口经济区建立“轮胎工业4.0样板工厂”和“轮胎生产智能化装备基地”，打造万物互联的生态系统，实现“产品订制化、加工自动化、企业互联化、制造智能化”，达到轮胎生产的“高质量、高效率、高能效”，为行业提供智能装备、整体方案和标准服务。同时，为了战略的需要，正在配套建设五大保障体系，即二次创业中心、云网大数据中心、全球研发中心、国家级检测中心、国家级试车中心。

双星把“新常态”变成“新抢态”，鼓足干劲，力争在尽早的时间内、在实现双星二次创业、创世界名牌的目标的同时，打造出独具特色的轮胎产业物联网生态圈！

英文翻译：Shuangxing group is an old rubber enterprise with a history of more than 90 years. Qingdao Shuangxing is the only state-owned listed company in Shandong tire industry. Before 2008, it mainly focused on shoes and clothing, and after 2008, it has transformed into the production of tires and mechanical equipment. In 2014, we started a new journey of entrepreneurship, established the development goal of "creating a double star world famous brand" and the strategic policy of "first, development and opening", and gradually formed an international enterprise group with tire and machinery as the pillar industries, real estate, cloud net, basketball and other emerging industries as one. As a well-known tire manufacturing enterprise in the world, Shuangxing tire gathers world-class tire experts, develops high-end, high differential and high value-added products with the concept of "developing user resources rather than just products", improves its independent innovation ability and core competitiveness, participates in the formulation of green tire technical specifications of China Rubber Industry Association, and has national quality inspection Our products have passed the ISO / TS16949 quality management system certification, 3C compulsory product certification, European and American automobile industry standard ECE and other world-class system certification. We have established cooperative relations with the most important automobile factories in China, such as FAW, FAW, SAIC, BAIC, SINOTRUK, Shaanxi heavy automobile, Lifan, etc., and become one of the main strategic suppliers. Our products are exported to more than 140 countries and regions, such as Europe, America, Africa, Southeast Asia, Middle East, etc., which is one of the largest enterprises in the same industry in China that has been approved to enter the international market. Shuangxing machinery is one of China's top 500 machinery enterprises and national high-tech enterprises. It is a comprehensive machinery manufacturing enterprise integrating scientific research, design, manufacturing, installation, debugging and consulting services, covering four industries: Casting machinery equipment, rubber and plastic machinery equipment, environmental protection machinery equipment and digital tire mold. With the goal of "creating a world-class machinery and equipment enterprise", Shuangxing machinery provides users with the most valuable machinery and equipment. It has developed more than 30 new products to fill the domestic gap and replace the imported ones, and more than 100 technologies have obtained national patents. The company integrates and innovates the world's most advanced "information communication, electronic control, intelligent equipment" technology, and is committed to providing China's tire enterprises with the world's leading tire industry 4.0 overall solutions and intelligent equipment. In recent years, China's tire industry has reached the "turning point of industry transformation". In order to lead the market in the new round of tire industry restructuring and reshuffle, Shuangxing seizes the opportunity, takes advantage of the deployment of Qingdao municipal Party committee and municipal government to the old state-owned enterprises "flying cage for birds, Phoenix Nirvana", takes business model innovation as the center, promotes the "three modernizations" strategy, and practices industry 4.0. We will start the relocation of tires and machinery for environmental protection, change traditional concepts, innovate new cultural concepts, change operation models, accelerate the reconstruction and standardization of systems, processes, and information technology, and change development models to create customer demand and obtain orders. Accelerate the promotion of the "three modernizations and two circles" industrial Internet of things strategy, innovate the "three modernizations" business model of market segmentation, organizational platform and business unit, create the "service 4.0" ecosystem and establish the "industry 4.0" ecosystem. "Service 4" ecosystem (intelligent service) is to establish an open service 4 automotive aftermarket ecosystem through the Twin Star tires. Select core groups as target users, and establish an open online and offline system to face users directly through the integration of social resources. The road reaches the whole country, and the road is everywhere; online and offline integration and seamless docking; order information flow with the operation of animal flow, golden flow and service flow; through interaction, experience, transaction, selection, service and evaluation, create demand and users. "Industry 4.0" ecosphere (Intelligent Manufacturing), that is to establish a manufacturing ecosphere of tires and tire manufacturing equipment, plans and standards through double star tires. Take the lead in establishing "tire industry 4.0 model factory" and "tire production intelligent equipment base" in Dongjiakou economic zone of Qingdao West Coast new area, build an ecosystem of Internet of everything, realize "product customization, processing automation, enterprise interconnection, manufacturing intelligence", achieve "high quality, high efficiency, high energy efficiency" of tire production, and provide intelligent equipment and integration for the industry Physical scheme and standard service. At the same time, in order to meet the needs of the strategy, five supporting support systems are being built, namely, secondary entrepreneurship center, cloud network big data center, global R & D center, national testing center and national test run center. Shuangxing turns "new normal" into "new scramble", and strives to build a unique tire industry Internet of things ecosystem in the early time, while realizing the goal of Shuangxing's second business and creating a world famous brand!

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