【CITI花旗是哪个国家的品牌?】
嘉兴市美旗电器有限公司(以下简称“美旗电器”)成立于2007年4月5日,业务范围涉及集成吊顶、集成灶、整体厨房、电热水器等整体厨卫产品。公司总部位于长三角中心位置——浙江嘉兴王店中国小家电工业园区,占地面积20余亩,总建筑面积两万多平方米。
美旗电器不断开发健康、舒适、节能、安全、美观的厨房家居用品,与国内很多品牌不同的是“从整体环境空间的角度”来设计产品,为中国家庭提供更新更好的厨房、卫浴家居文化和生活方式,设计美好生活。
2011年,美旗电器确立了“整体厨卫专家”的核心发展战略,将公司的整体橱柜、集成吊顶、集成环保灶三大产品进行整合,升级为简欧风格的全新形象,推出了“中国千店计划”,立志成为整体厨卫行业的领袖品牌。
美旗电器始终秉承“质量第一”的原则,全部产品通过ISO9001质量管理体系认证、国家强制3C认证、中国绿色环保产品认证,是中国人保财险承保产品。截止2010年,美旗电器已获得国家专利40余项,其中金属PTC取暖技术和三合一多功能取暖器更获得国家发明专利。
多年来,美旗电器受到了社会各界的认可,获得多项荣誉。截止目前,美旗电器已荣获“厨卫吊顶十大品牌”、“中国著名品牌”、“中国集成灶市场用户满意十佳品牌”、“中国集成吊顶市场用户满意十佳品牌”、“中国集成灶十大品牌”、“中国天花吊顶专业理事会理事”、“中国集成吊顶国家标准起草单位”、“浙江家具业协会会员单位”、等荣誉称号。
花旗(1989-2011),22年品牌传承
卓越的品牌知名度和美誉度,浓厚的企业文化和内在价值,是品牌内涵的深厚积淀。花旗,凭借厨卫科技领域的专业技术,以及花旗人22年孜孜以求卓越的工作热情,成为了厨卫行业“新文化”的倡导者。
1989年,花旗公司的雏形是由仅有10几人的家庭作坊组成,在一个小工厂开始创业,生产浴霸配件、电器零配件;
1993年,上海泰南电器有限公司成立(花旗前身),“泰南”牌浴霸进入苏宁、国美、五星等家电卖场,成为中国浴霸取暖器市场的领军人物之一,特别是在华东市场(上海、苏南、浙北等地)卓有知名度。
2006年,嘉兴市美旗电器有限公司成立,花旗品牌集成吊顶正式进入市场。“花旗,全球大厨卫上层境界”的广告语响彻行业,给消费者和经销商留下了深刻的印象。
2007年,花旗获得“厨卫吊顶十大品牌”、“中国著名品牌”、“中国绿色环保产品”等荣誉称号。
2008年,花旗品牌产品线扩张,集成灶、电热水器产品研发成功,品牌形象进一步升级,确立了“花旗,缔造优质生活”的核心形象,奠定了“花旗,厨卫组合空间”的核心战略,立志于让更多的中国消费者满意。
2010年,花旗引入整体橱柜项目,并战略性、前瞻性的将“橱柜、集成灶、集成吊顶、电热水器”融合为一打造“整体厨卫”成套家居产品,消费者在终端可以实现一站式购物体验。
英文翻译:Jiaxing Meiqi Electric Appliance Co., Ltd. (hereinafter referred to as "Meiqi electric appliance") was established on April 5, 2007. Its business scope covers integrated ceiling, integrated kitchen, integrated kitchen, electric water heater and other integrated kitchen and bathroom products. Headquartered in the center of the Yangtze River Delta - Zhejiang Jiaxing Wangdian China Small Appliance Industrial Park, covering an area of more than 20 mu, with a total construction area of more than 20000 square meters. Meiqi electric continues to develop healthy, comfortable, energy-saving, safe and beautiful kitchen and household products. Different from many domestic brands, it designs products "from the perspective of overall environment and space", providing Chinese families with updated and better kitchen, bathroom and household culture and lifestyle, and designing a better life. In 2011, Meiqi Electric Co., Ltd. established the core development strategy of "overall kitchen and bathroom expert", integrated the three products of the company, namely, the overall cabinet, the integrated ceiling and the integrated environmental protection stove, upgraded them to a new image with a simple European style, launched the "China thousand stores plan", and aspired to become the leading brand of the entire kitchen and bathroom industry. Meiqi electrical appliances always adheres to the principle of "quality first". All its products have passed ISO9001 quality management system certification, national compulsory 3C certification and China green environmental protection product certification. It is a PICC Property Insurance product. Up to 2010, Meiqi Electric has obtained more than 40 national patents, among which metal PTC heating technology and three in one multi-functional heater have also obtained national invention patents. Over the years, Meiqi electric appliance has been recognized by all walks of life and won many honors. Up to now, Meiqi electric appliance has won the titles of "top ten brands of kitchen and bathroom ceiling", "famous brand in China", "top ten brands of user satisfaction in China integrated kitchen market", "top ten brands of user satisfaction in China integrated ceiling Market", "top ten brands of China integrated kitchen", "director of China Tianhua ceiling professional council", "drafting unit of China integrated ceiling national standard", "Zhejiang Province" Member unit of jiangfurniture Association, etc. Citi (1989-2011), 22 years of brand inheritance, outstanding brand awareness and reputation, strong corporate culture and internal value, is a profound accumulation of brand connotation. Citi, with its professional technology in the field of kitchen and bathroom technology, and Citi people's enthusiasm for outstanding work for 22 years, has become an advocate of "new culture" in the kitchen and bathroom industry. In 1989, the rudiment of Citigroup was composed of a family workshop with only 10 people. It started its business in a small factory to produce Yuba accessories and electrical accessories. In 1993, Shanghai Tainan Electrical Co., Ltd. was founded (the predecessor of Citigroup). The brand of "Tainan" Yuba entered Suning, Gome, five-star and other electrical appliances stores, becoming one of the leaders in China's Yuba heater market, especially In East China market (Shanghai, Southern Jiangsu, Northern Zhejiang and other places) well known. In 2006, Jiaxing Meiqi Electric Appliance Co., Ltd. was established, and Citi brand integrated ceiling officially entered the market. The slogan of "Citi, the top level of global kitchen and bathroom" resounded throughout the industry, leaving a deep impression on consumers and dealers. In 2007, Citi won the honorary titles of "top ten brands of kitchen and bathroom ceiling", "China's famous brand", "China's green environmental protection products", etc. In 2008, Citi expanded its brand product line, successfully researched and developed integrated kitchen and electric water heater products, further upgraded its brand image, established the core image of "Citi, creating quality life", laid the core strategy of "Citi, kitchen and bathroom combination space", and was determined to satisfy more Chinese consumers. In 2010, Citi introduced the overall cabinet project, and strategically and prospectively integrated the "cabinet, integrated kitchen, integrated ceiling, and electric water heater" into a complete set of "overall kitchen and bathroom" household products. Consumers can realize one-stop shopping experience at the terminal.
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