【南极人是哪个国家的品牌？】

1997年，上海的冬天格外寒冷。当大多数人正依靠数套羊毛衫勉强挨过寒冬时，南极人的一项重量级发明，为所有人带来了福音。南极人“保暖内衣”的问世，依靠其更薄、更暖、更舒适的功能性，横扫冬天的臃肿，迅速风靡全国，成为几乎人手一套的冬季必需品。一句“南极人不怕冷”更是家喻户晓，传遍祖国大江南北，memorecool(上海人所说的“棉毛裤”)成为无数70后、80后们对于儿时最温暖的记忆。

在诞生后的几年，南极人凭借强劲的资金及生产、营销实力，签约著名一线影星刘德华、葛优、徐帆等代言，用现在的时髦话说，几乎是承包了央视及全国主流报纸等媒体，全面铺开销售网络，至此南极人奠定了在保暖内衣行业的霸主地位，并一举拿下诸多国家级殊荣，包括中国驰名商标、中国名牌、国家免检产品等，品牌知名度覆盖全国。效仿者纷纷跟进，中国内衣行业由此诞生。

历经18年的成长蜕变，南极人通过成功转型互联网企业，打造南极人的NGTT共同体商业模式，已经在内衣、母婴、服装、床品&布艺、厨品、鞋品、服饰配件、户外、家电等9大品类的55大类目产品线中取得突出的成绩，签约国民好媳妇海清，共同为国人带来“全品类消费品王国”。

南极人在通往全品类消费品王国的蜕变之路上，率行业之先重点打造了产品研究院、用户体验中心、运维提升部等新兴部门，对组织架构进行了创造性的再造，专业专项人才一百多人，将从产品设计、包装、营销等多方面进行全程跟踪，以打造“让用户尖叫的产品“为唯一目的，创造极致非凡的用户体验。未来的南极人，还将签约国内外著名服装、产品设计师，为南极人产品线注入更多青春活力。

南极人每年卖出上亿件/套的产品，为千家万户提供舒适、优质的日常生活所需。2014年双十一，南极人取得了全网单天1.8亿元的销售成绩。同年12月，在天猫平台上同时占得内衣、床上用品、童装三个行业销售榜第一名的佳绩。

英文翻译：In 1997, the winter in Shanghai was extremely cold. When most people are struggling through the cold winter with several woolen sweaters, a major invention of the Antarctic brought good news to all. With its thinner, warmer and more comfortable function, the "thermal underwear" of the southerners swept the winter's bloated and quickly swept the country, becoming a set of winter necessities for almost everyone. A phrase "the southerners are not afraid of cold" is even more widely known. It has spread throughout the whole country. Memorecool (Shanghai people call "cotton pants") has become the warmest memory of the Post-70s and post-80s for their childhood. In the years after its birth, with its strong capital, production and marketing strength, Antarctica signed a contract with famous first-line movie stars Liu Dehua, ge you, Xu Fan and other endorsements. In the current fashionable words, it almost contracted CCTV, national mainstream newspapers and other media, and comprehensively expanded its sales network. So far, Antarctica has established its dominant position in the thermal underwear industry, and won many national level endorsements at one stroke Honors, including China's well-known trademarks, China's famous brands, national inspection free products, etc., brand awareness covers the whole country. Imitators have followed up, and the Chinese underwear industry was born. After 18 years of growth and transformation, through the successful transformation of Internet enterprises, the NGTT community business model of Antarctica has been established in underwear, mother and baby, clothing, bed products & Outstanding achievements have been made in the 55 categories product lines of 9 categories, including cloth art, kitchen products, shoes, clothing accessories, outdoor products, home appliances, etc., and Haiqing, a national good daughter-in-law, has signed a contract to jointly bring the "Kingdom of all categories of consumer goods" to the Chinese people. On the way to the transformation of the whole category of consumer goods Kingdom, Antarctica has focused on building new departments such as product research institute, user experience center, operation and maintenance promotion department, creatively reengineered the organizational structure, with more than 100 professional and special talents, who will track the whole process from product design, packaging, marketing and other aspects to create "products that make users scream" "For the sole purpose of creating an extraordinary user experience. In the future, the people of Antarctica will also sign contracts with famous fashion and product designers at home and abroad to inject more youth into the product line of the people of Antarctica. Every year, people in Antarctica sell hundreds of millions of products to provide comfortable and high-quality daily life for thousands of families. On the double 11 of 2014, Antarctica achieved a sales performance of 180 million yuan per day in the whole network. In December of the same year, it won the first place in the sales list of underwear, bedding and children's wear in tmall platform.

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