【杏花楼是哪个国家的品牌？】

杏花楼创建于清朝咸丰元年（1851年），是国内著名的中华老字号名店，其品牌声誉蜚声海内外。

1913年民国初期，最初的杏花楼小店扩建成一座老式两层楼房，取名“探花楼”。1927年，探花楼为了适应日益发展的商业交易往来的需要，决定扩大业务，成立了“探花楼昇升记股份有限公司”，又在原址翻建成七开间门面，钢骨水泥结构的四层楼大饭店，后经建议将“探花楼”更名为“杏花楼”，全称是“杏花酒楼昇记股份有限公司”。1930年清朝末科榜眼朱汝珍特地为杏花楼书写招牌，挂在店堂正中。杏花楼于1998年改制成立股份公司，2002年更名为杏花楼食品餐饮股份有限公司。

杏花楼素以地道粤菜，精制月饼著称，又以经营中西糕点、粽子腊味享誉申城。九十年代以来，杏花楼得以快速发展，如今已形成了能适应市场快速变化的创新发展机制，奠定了现代企业的发展治理基础和经营模式，

企业规模不断壮大，企业资产保值增值。

1995年，杏花楼建成了地处浦东金桥占地7000平方米的食品厂，进一步做强做大了月饼品牌，月饼生产突飞猛进，当年获得市技监局颁发的第一面食品质量奖奖旗，连续评为上海名牌产品100强，品牌拓展全国，进军海外。

1998年，企业通过改革，促进机制的创新和完善，实施了以餐饮食品并举发展向以食品为支柱产业的发展转型，当年月饼创下1.5亿元的商业奇迹，网络拓展加快食品发展，以月饼为核心的品牌延伸形成系列，创出“春季糕团，夏季粽，秋季月饼，冬腊味”的四季品牌，形成长线产品与短线产品的品牌联动效应，开创了传统食品新潮，2003年杏花楼月饼、糕点、腊味评为上海商业领头羊品牌，品牌战略卓有成效，被解放报头版报道“传统品牌赢了现代商机”。

如今，杏花楼又以现代商企的运作经营品牌，实施了经销扩张与增强内涵的转化，实施有效的创新机制和结构调整，形成科学的产业链，使单一的实业运作走向同资本经营相结合的道路，实施股份制向国际运作标准靠拢，加快发展提升食品连锁经营，打造国内一流的民族品牌，已成为杏花楼品牌“传承百年、再续百年”的努力方向。

2005年，公司新建了地处浦江镇，占地3万平方米的国内规模超大、设备先进、自动化程度高、以“FDA+DIY”理念设计建立的现代化食品厂，被专家称赞为是以食品安全为第一考量的花园式工厂。

新建成的产品研发大楼已投入运转，成立以总经理挂帅、厂长负责、高技和专业人才组成的新品研发小组，以安全、卫生、提升、创新的工作方针，以引进、创新与自我研发结合，发扬传统经典，开创食品现代品质，打造“大众精品”的食品发展方向。

公司已形成食品系列化，现有中点50余只，西点100余只，肉制品40只，另外正在研发的休闲食品、及引进产品15只。

新建食品厂具有年产2万吨食品的能力，形成月饼、中西糕点、蓉沙、肉制品、面包、饼干、速冻、休闲食品七大类食品的研发功能，预计投产后，一期产值可达3.5亿元，至2008年争取食品产值5亿元。

杏花楼将在新一轮的食品大发展中，进行资源整合，放大优势，到2006年要形成80家门店的连锁规模，建立配货中心，实现电脑联网终端管理，提升企业管理能级，要在今后三年内成为国内最具竞争力的食品制造企业之一。

杏花楼为坚持持续发展，实施以商标为龙头的品牌专业化运作，加快培育企业自主知识产权，通过无形资产与资本经营运作，努力打造民族食品一流品牌，使杏花楼能在传承百年、再续百年的创造中，永续发展。

英文翻译：Xinghualou was founded in the first year of Xianfeng (1851) in the Qing Dynasty. It is a famous Chinese time-honored shop with famous brand reputation at home and abroad. At the beginning of the Republic of China in 1913, the original xinghualou shop was expanded into an old-fashioned two-story building, named "exploratory Hualou". In 1927, in order to meet the needs of the growing business transactions, Tanhua building decided to expand its business, established "Tanhua building shengshengji Co., Ltd." and rebuilt it into a four story hotel with seven doors and steel reinforced cement structure. After that, it was proposed to rename "Tanhua building" as "Xinghua building", full name of "Xinghua restaurant Shengji Co., Ltd.". In 1930, Zhu Ruzhen, a famous scholar in the late Qing Dynasty, specially wrote a signboard for the apricot blossom building and hung it in the middle of the shop. Xinghualou was transformed into a joint stock company in 1998 and renamed as xinghualou food and Beverage Co., Ltd. in 2002. Xinghualou is famous for its authentic Cantonese food and refined moon cakes. It is also famous for its operation of Chinese and Western pastries and zongzi preserved meat. Since the 1990s, xinghualou has been developing rapidly. Now, it has formed an innovative development mechanism that can adapt to the rapid changes in the market, and has laid a foundation for the development and management of modern enterprises. The scale of enterprises has been growing, and the assets of enterprises have been maintained and increased. In 1995, xinghualou established a food factory located in Jinqiao, Pudong, covering an area of 7000 square meters, which further strengthened and enlarged the brand of moon cakes. The production of moon cakes progressed rapidly. In that year, it won the first food quality award flag issued by the Municipal Bureau of technical supervision, and was rated as one of the top 100 famous brand products in Shanghai. The brand expanded throughout the country and entered the overseas market. In 1998, through the reform and promotion of mechanism innovation and improvement, the enterprise implemented the transformation from the simultaneous development of catering food to the development of food-based industry. In that year, the moon cake created a business miracle of 150 million yuan, the network expansion accelerated the development of food, the brand extension with the moon cake as the core formed a series, and created the four season brand of "spring cake Group, summer Zong, autumn moon cake, winter cured meat" In 2003, xinghualou moon cake, pastry and preserved meat were rated as the leading commercial brands in Shanghai. The brand strategy was very effective and was reported by the front page of Liberation newspaper that "traditional brands win modern business opportunities". Now, xinghualou has implemented the transformation of distribution expansion and connotation enhancement, the implementation of effective innovation mechanism and structural adjustment, the formation of scientific industrial chain, the single industrial operation to the road of combining capital management, the implementation of share system to the international operation standard, the acceleration of development and upgrading of food chain operation, and the building of domestic first-class The national brand of xinghualou has become the direction of xinghualou's efforts to "inherit for a hundred years, and continue for another hundred years". In 2005, the company built a large-scale domestic food factory with advanced equipment, high automation and the concept of "FDA + DIY", which is located in Pujiang town and covers an area of 30000 square meters. It is praised by experts as a garden factory with food safety as the first consideration. The newly built product R & D building has been put into operation, and a new product R & D team composed of general manager, factory director, high-tech and professional talents has been established. With the working policy of safety, health, promotion and innovation, the company combines the introduction, innovation and self-development, carries forward the traditional classics, creates the modern quality of food, and creates the development direction of "public boutique". The company has formed a series of food, with more than 50 middle points, more than 100 West points, 40 meat products, and 15 leisure food and imported products under development. The new food factory has an annual production capacity of 20000 tons of food, forming the R & D function of seven categories of food, namely moon cake, Chinese and Western pastry, rongsha, meat products, bread, biscuit, quick-frozen and leisure food. It is estimated that after being put into production, the output value of the first phase will reach 350 million yuan, and strive for 500 million yuan of food output value by 2008. In the new round of food development, xinghualou will integrate resources and enlarge its advantages. By 2006, it will form a chain scale of 80 stores, establish a distribution center, realize the computer network terminal management, and improve the management level of the enterprise. In the next three years, it will become one of the most competitive food manufacturing enterprises in China. In order to maintain sustainable development, xinghualou implements the brand specialized operation with trademark as the leader, speeds up the cultivation of independent intellectual property rights of enterprises, and strives to build a first-class brand of national food through the operation of intangible assets and capital, so that xinghualou can achieve sustainable development in the creation of inheriting and continuing for a hundred years.

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