【壹咖啡是哪个国家的品牌?】
数年前,台湾咖啡市场正充斥著许多外来品牌,总经理颜文山先生认为,咖啡拥有一种令人难以忘怀的魅力,可惜市面上咖啡价格都过于贵,导致民众难以亲近,因此下定决心改变市场,透过长时间的产品研发及测试后,于2002年成立壹咖啡「ecoffee」品牌,将高品质咖啡以亲近民眾的价格出售,果然引起民众热烈回响,成功的将台湾品尝咖啡的风气推向更高层次。
多年来在市场上的经营与创新改革,将咖啡馆与烘焙坊相结合,2005年3月于厦门成立壹咖啡精致烘焙旗舰店,提供新鲜麵包、蛋糕现场烘焙。并于2011年将壹咖啡台湾经营型态重新定位,推出提供多元化商品及舒适的咖啡馆、以及提供咖啡烘豆服务的原豆工坊,此一创新之举让壹咖啡在海峡两岸一炮而红,所到之处皆引起一阵壹咖啡炫风。十年来不间断的进步,细心努力的耕耘让壹咖啡优良的形象深植于消费市场之中,立于难以撼动之地。
如今,更是推出中国国际版「1咖啡」,更加註重咖啡馆与烘培坊的融合,让顾客可以在舒适的咖啡香气中环境中品尝热面包,更将销售极好的台式面包与多元风格的面包一同融入1咖啡。在咖啡部分,除了原有的高品质咖啡外,也融入现正流行的单一庄园咖啡,多样的口味选择,充分满足顾客挑剔的味蕾,热爱面包与咖啡的您,怎么能不心动呢?
英文翻译:Several years ago, Taiwan's coffee market was full of many foreign brands. Mr. Yan Wenshan, general manager, thought that coffee has an unforgettable charm. Unfortunately, the price of coffee on the market is too expensive, which makes it difficult for people to get close to it. Therefore, he decided to change the market. After a long time of product development and testing, he established a coffee "ecoffee" brand in 2002, which will be of high quality The quality coffee is sold at a price close to the people, which really arouses the warm response of the people, and successfully pushes Taiwan's taste of coffee to a higher level. Over the years in the market operation and innovation and reform, the coffee shop and bakery will be combined. In March 2005, a flagship coffee exquisite bakery store was established in Xiamen to provide fresh bread and cake on-site baking. In 2011, the company repositioned its business model in Taiwan, and launched a coffee shop providing diversified products and comfort, as well as the original bean workshop providing coffee baking service. This innovation made one coffee popular on both sides of the Taiwan Strait, causing a blast of one coffee dazzle everywhere. Over the past decade, continuous progress and careful efforts have made the excellent image of one coffee deeply rooted in the consumer market, standing in an unshakable place. Today, the international version of "1 coffee" is launched in China, which pays more attention to the integration of CAF é and baking workshop, so that customers can taste hot bread in a comfortable coffee aroma environment, and integrate the sales of excellent table bread and multi style bread into 1 coffee. In the coffee part, in addition to the original high-quality coffee, it is also integrated into the now popular single manor coffee, with a variety of taste options, to fully meet customers' critical taste buds, and you love bread and coffee, how can you not be moved?