【王府井百货是哪个国家的品牌？】

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“王府井百货”，前身是享誉中外的“新中国第一店”——北京市百货大楼，创立于1955年。公司经过五十七年的创业、发展，现已成为国内专注于百货业态发展的最大零售集团之一，也是在上海证券交易所挂牌的上市公司。

公司1991年组建集团，1993年改组股份制，1994年完成社会公募后公司股票在上海证券交易所上市。1996年在全国推进百货业连锁发展战略。2000年9月与东安集团实现战略性资产重组，成为北京最大的零售集团。2004年，公司入选商务部重点扶植的全国20家大型流通企业。2010年在王府井国际层面成功引入战略投资集团。2011年，作为商业企业唯一入选北京十大影响力企业。2011年，在中国企业品牌竞争力评选中，王府井百货在商业企业中居首位。

长期以来，王府井百货矢志不渝地探索一条民族商业发展壮大之路，在不断改革创新与实践中完成了从传统百货向现代百货的转型，实现了由地方性企业向全国性企业、由单体型企业向连锁化、规模化集团的转变。自1996年在广州开设第一家百货连锁店起，目前王府井百货在全国六大经济区域20个城市内开业运营或即将开业运营30家大型百货连锁店，构筑起以北京为中心，遍及华南、华北、华中、西南、西北、东北等重要经济区域的百货连锁网络，销售规模近220亿元，经济效益是全国业内最好的百货零售集团之一，公司的资产收益率、投资收益率、现金流等指标都是国内A股上市公司中佼佼者之一，由此被国家商务部评为国内零售业发展最健康的企业。

目前集团旗下拥有的商场包括：北京市百货大楼、北京东安市场、北京长安商场、北京双安商场、北京王府井百货hQ尚客（大钟寺店），北京王府井百货大兴店，广州王府井，武汉王府井，成都王府井、成都王府井购物中心，包头王府井青山店、昆区店，重庆王府井解放碑店、沙坪坝店，南宁王府井，呼和浩特王府井，长沙王府井，洛阳王府井，西宁王府井（1、2店），乌鲁木齐王府井，太原王府井，昆明王府井，兰州王府井，株洲王府井，鄂尔多斯王府井，福州王府井，湛江王府井，郑州王府井，抚顺王府井。秉承“人性购物、人文服务”的理念，王府井商场深受消费者的喜爱，基本在当地市场处于领导或领先地位。随着市场的变化，公司在经营业态上也不断创新完善，由百货业态向购物中心延伸，由线下向线上延伸，进一步满足消费者的需求变化。

面对我国宏观经济转型期的到来以及零售业出现的新变化，王府井百货将紧抓历史机遇，深化改革，创新发展，为打造中国“第一百货”努力奋斗!

英文翻译：Wangfujing Department store, formerly known as "the first store in New China", was founded in 1955 in Beijing. After 57 years of entrepreneurship and development, the company has become one of the largest retail groups focusing on the development of department stores in China, and is also listed on the Shanghai Stock Exchange. The company formed a group in 1991, reorganized its share system in 1993, and listed its shares on the Shanghai Stock Exchange after the completion of public offering in 1994. In 1996, it promoted the chain development strategy of general merchandise industry in China. In September 2000, it realized strategic asset restructuring with Dong'an group and became the largest retail group in Beijing. In 2004, the company was selected as one of the 20 large circulation enterprises supported by the Ministry of Commerce. In 2010, it successfully introduced strategic investment group in Wangfujing international level. In 2011, as the only commercial enterprise, it was selected as one of the top ten influential enterprises in Beijing. In 2011, Wangfujing Department Store ranked first among commercial enterprises in the selection of brand competitiveness of Chinese enterprises. For a long time, Wangfujing Department store has unswervingly explored a way for the development and expansion of national commerce, completed the transformation from traditional department store to modern department store in constant reform, innovation and practice, and realized the transformation from local enterprise to national enterprise, from single enterprise to chain and large-scale group. Since the first department store chain was opened in Guangzhou in 1996, Wangfujing Department store has opened or is about to open 30 large department stores in 20 cities of six major economic regions in China. It has built a department store chain network with Beijing as the center, covering South China, North China, central China, southwest, northwest, northeast and other important economic regions, with a sales scale of nearly 22 billion yuan and economic efficiency Yiyi is one of the best department store retail groups in the industry. The company's return on assets, return on investment, cash flow and other indicators are among the best listed A-share companies in China, thus it is rated as the healthiest enterprise in the domestic retail industry by the Ministry of Commerce. At present, the shopping malls owned by the group include: Beijing department store, Beijing Dong'an Market, Beijing Chang'an market, Beijing Shuangan market, Beijing Wangfujing Department Store HQ Shangke (Dazhongsi store), Beijing Wangfujing Department Store Daxing store, Guangzhou Wangfujing, Wuhan Wangfujing, Chengdu Wangfujing, Chengdu Wangfujing shopping center, Baotou Wangfujing Qingshan store, Kunqu store, Chongqing Wangfu store Jingjiefangbeidian, shapingbadian, Wangfujing in Nanning, Wangfujing in Hohhot, Wangfujing in Changsha, Wangfujing in Luoyang, Wangfujing in Xining (stores 1 and 2), Wangfujing in Urumqi, Wangfujing in Taiyuan, Wangfujing in Kunming, Wangfujing in Lanzhou, Wangfujing in Zhuzhou, Wangfujing in Ordos, Wangfujing in Fuzhou, Wangfujing in Zhanjiang, Wangfujing in Zhengzhou and Wangfujing in Fushun. Adhering to the concept of "human shopping and human services", Wangfujing shopping mall is deeply loved by consumers and is basically in the leading or leading position in the local market. With the change of the market, the company is also constantly innovating and improving its business form, extending from department stores to shopping centers, and from offline to online to further meet the needs of consumers. Facing the coming of China's macro-economic transformation period and the new changes in the retail industry, Wangfujing Department store will seize the historical opportunity, deepen the reform, innovate and develop, and strive to build China's "first department store"!

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