【LOTTO乐途是哪个国家的品牌？】

始于1973年意大利，全球著名运动时尚品牌，2008年李宁有限公司获得该品牌在中国为期20年的独家特许权

1973年，LOTTO公司在意大利成立了。成立之初，LOTTO主要把精力集中在网球方面，当时一提起LOTTO，首先令人想到的就是网球鞋和网球T恤。后来，LOTTO把目光转向了风靡亚平宁半岛近百年的世界运动项目———足球，给绿茵豪门提供足球鞋和运动衣，如今连绿茵场上的执法者———裁判也偏爱LOTTO。足球用品逐渐成为LOTTO的主战场。

Lotto一直在足球领域占据重要地位，其技术含量、品牌影响和资金实力等在世界，特别是在欧洲不逊于其他品牌。特别是lotto拥有尤文图斯的形象代言人，刚退役的古力特，阿尔贝迪尼，原巴萨的罗马里奥，智利球星萨莫拉诺，原天津的于根伟，米兰的舍瓦，迪达，科斯塔库塔，卡福，西多夫，尤文的皮埃罗，切尔西的切赫，另外网球界的名宿贝克尔，现役的米尔扎也都是LOTTO的代言人。且它的价格优势与阿迪达斯、耐克等相比，有相当大的竞争力。

李宁有限公司(2331.HK)2008年发布公告，与意大利运动品牌Lotto Sport签署协议，以不低于10亿港元的价格，获得该品牌在中国为期20年的特许权。

Lotto(乐途)是意大利知名体育品牌，拥有著名的意大利设计及集中于足球及网球领域的运动营销资源。此举意味着，李宁体育朝着多品牌经营策略迈出重要一步。目前，Lotto Sport已经在中国内地开展业务，设有乐途(南京)、乐途(上海)两家公司，其中，乐途(南京)主要在中国从事附有Lotto商标的产品设计、研发、采购、分销及营销，乐途(上海)主要在中国从事附有Lotto商标的产品零售。

英文翻译：Started in Italy in 1973, it is a famous sports fashion brand in the world. In 2008, Li Ning Co., Ltd. obtained the exclusive franchise of the brand in China for 20 years. In 1973, Lotto company was established in Italy. At the beginning of its establishment, Lotto mainly focused on tennis. When talking about Lotto at that time, the first thing that came to mind was tennis shoes and tennis T-shirts. Later, Lotto turned to football, a world sport that has been popular in the Apennine peninsula for nearly one hundred years, to provide football shoes and sportswear for the green giants. Now even the referee, the law enforcement officer on the green field, also prefers lotto. Football supplies gradually become the main battlefield of Lotto. Lotto has always played an important role in the field of football. Its technical content, brand influence and financial strength are no less than other brands in the world, especially in Europe. Lotto, in particular, has the image spokesmen of Juventus, just retired Gullit, Albertini, Romero of Barcelona, Zamorano of Chile, Yu genwei of Tianjin, Sheva of Milan, Dida, Costacurta, Cafu, Seedorf, Piero of Juve, Cech of Chelsea, Becker of tennis, Mirza of current service are lotto The spokesperson of. Compared with Adidas and Nike, its price advantage is quite competitive. Li Ning Co., Ltd. (2331. HK) announced in 2008 that it had signed an agreement with lottosport, an Italian sports brand, to obtain a 20-year franchise of the brand in China at a price of no less than HK $1 billion. Lotto is a famous Italian sports brand, with famous Italian design and sports marketing resources focused on football and tennis. This means that Li Ning Sports has taken an important step towards multi brand management strategy. At present, lottosport has already carried out business in mainland China, with two companies including Letu (Nanjing) and Letu (Shanghai). Letu (Nanjing) is mainly engaged in product design, R & D, procurement, distribution and marketing with Lotto trademark in China, and Letu (Shanghai) is mainly engaged in product retail with Lotto trademark in China.

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